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Infographic: The 4 Steps to Social Media Marketing

Infographic: The 4 Steps to Social Media Marketing | Creative Writing | Scoop.it
One of Stephen Covey’s The 7 Habits of Highly Effective People is to Begin with the End in Mind.

This infographic does just that – recognizing that you need to establish your goals first when looking to your social media marketing strategy.

It doesn’t simply speak about conversions – it speaks to the other business uses of social media: Brand Marketing, Thought Leaderhsip, Service and Sales Prospecting. Much of the strength of social media doesn’t come from the immediate push… it’s the echos and volume that are established over time.


Via Lauren Moss
Ali Anani's insight:

Like a river reverses its direction when momentum of flow becomesw high, so I esxpect the flow of the accelerating river of information

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deb talbot's curator insight, December 4, 2013 1:54 PM

I attended on the 7 Habits of Highly Effective People Course 10 years ago, and its still relevant even in todays online world, probably more so these days!

Kwang Hyun's curator insight, December 12, 2013 10:46 PM

Quick guide to how to do the social media marketing. The companies all over the world are following this guide and they have been successful. I think this is a great article to describe how we use social media as our business tool.

Stéphane Hardel's curator insight, December 15, 2013 3:48 AM

Social marketing

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Steve Blank’s Petal Diagram vs. Rod King’s Trade-off Map: Visual To...

Steve  Blank’s  Petal  Diagram  vs.  Rod  King’s  Trade-­‐off  Map   Visual  Tools  for  Value  Posi.oning,  M
Ali Anani's insight:

Deep insights on business

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The Periodic Table Of SEO Success Factors

The Periodic Table Of SEO Success Factors | Creative Writing | Scoop.it

Want a neat visual representation of what matters in SEO these days? You got it! Here's Search Engine Land's recently updated 'periodic table' graphic.


Via Jeff Domansky
Ali Anani's insight:

An elegant visual that is self-explanatoy. 

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Ali Anani's curator insight, October 18, 2013 9:35 PM

I suggested one time the "Periodic Table of Emotions". Glad to read on  this different periodic table.

Linda Richardson's curator insight, October 21, 2013 7:15 AM

Gotta love success in any form even a periodic table!

Pepe Crespo's curator insight, December 4, 2013 11:29 PM

The Periodic Table of SEO Success Factors

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How to Make the Most of Your LinkedIn Profile

How to Make the Most of Your LinkedIn Profile | Creative Writing | Scoop.it

LinkedIn can provide unrivaled networking and visibility opportunities for your personal brand, but only if you know how to work your profile. Filling in as much relevant information as possible and updating your profile regularly are two strategies for LinkedIn success. Below are ways you can make the most of your LinkedIn profile....


Via Jeff Domansky
Ali Anani's insight:

A checklist for your LinkedIn profile

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Jeff Domansky's curator insight, November 13, 2013 10:50 PM

Practical social media networking tips for LinkedIn success.

Conrad Albertson's curator insight, November 15, 2013 12:25 PM

As with all social media, there is a fine line between making the most of your profile and oversharing. Be careful when adding new jobs and tasks. It is common to receive congratulations on your "New Job", when you have updated your profile.

 

This can be embarrassing at the least and quite unsettling to read that the person working next to you has a new job.

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Infographic: Data-Driven Marketing is Heating Up! - Marketing Technology Blog | #TheMarketingAutomationAlert

Infographic: Data-Driven Marketing is Heating Up! - Marketing Technology Blog | #TheMarketingAutomationAlert | Creative Writing | Scoop.it
Some interesting findings from BlueKai’s study on data-driven marketing strategies. I thought it especially fascinating the movement of importance when it came to the most relevant cross-channel/cross-platform opportunities.

Via iNeoMarketing
Ali Anani's insight:

One of the most pleasing infographics I have seen

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iNeoMarketing's curator insight, November 10, 2013 2:26 PM

I love it. Validation baby. Get your ROI on.

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A new persuasion metaohor

The journey from reject to persuade and ending in accept may benefit from the way cats move from rejection to accepting each other
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4 Best Practices for Social Advertising

4 Best Practices for Social Advertising | Creative Writing | Scoop.it
If your social media ads aren't bringing in the Likes and retweets, here's what you need to do. (4 Best Practices for Social Advertising If your social media ads aren’t bringing in the Likes and retweets, here’...

Via Rami Kantari
Ali Anani's insight:

Social media activation for businesses

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Ali Anani's curator insight, November 9, 2013 9:26 PM

Social networks are the new landscape for businesses

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The Geography of Happiness: Connecting Twitter Sentiment and Expression, Demographics, and Objective Characteristics of Place

The Geography of Happiness: Connecting Twitter Sentiment and Expression, Demographics, and Objective Characteristics of Place | Creative Writing | Scoop.it

Abstract excerpt: We conduct a detailed investigation of correlations between real-time expressions of individuals made across the United States and a wide range of emotional, geographic, demographic, and health characteristics. Our results show how social media may potentially be used to estimate real-time levels and changes in population-scale measures such as obesity rates.


Via Claudia Mihai
Ali Anani's insight:

The heat map of happiness measured creatively

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Using Chaos Theory to Predict and Prevent Catastrophic 'Dragon King' Events

Using Chaos Theory to Predict and Prevent Catastrophic 'Dragon King' Events | Creative Writing | Scoop.it

Stop a stock trade and avoid a catastrophic global financial crash. Seal a microscopic crack and prevent a rocket explosion. Push a button to avert a citywide blackout.

Though such situations are mostly fantasies, a new analysis suggests that certain types of extreme events occurring in complex systems – known as dragon king events – can be predicted and prevented.


Via Claudia Mihai
Ali Anani's insight:

Can we control  the uncontrollable? 

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Incentives complexity

Avoid inflation of incentives if you wish to avoid running an organization of glass
Ali Anani's insight:

Incentives may inflate leading to undesirable consequences

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Ads dispersal

This presentation uses the metaphor of plant seeds dispersal to disperse ads in emulative ways
Ali Anani's insight:

Disperse your idea or ads the way plants disperse their seed

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How to Create Videos to Capture Your Audience

How to Create Videos to Capture Your Audience | Creative Writing | Scoop.it

When it comes to marketing strategy, videos are powerful. How powerful? On Facebook, for example, videos are shared 12 times more than non-video posts. And let’s not forget YouTube, the second largest search engine in the world (after Google, of course). The ability of videos to increase user engagement is unsurpassed.


According to YouTube’s statistics page, they get over 800 million unique visitors each month, users view more than 4 billion hours of video each month and upload 72 hours of video every minute. That’s a lot of potential for your video....


Via Jeff Domansky
Ali Anani's insight:

If this content captures your attention then ...

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Dennis Staples's curator insight, November 12, 2013 1:01 PM

Good insight on using YouTube effectively!

Marie-Ann Roberts's curator insight, November 16, 2013 2:33 AM

Youtube videos to promote Plumpton CMI Courses?

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Do Social Media Followers Really Matter?

Do Social Media Followers Really Matter? | Creative Writing | Scoop.it

Some people call the number of followers you have a “vanity metric,” but I think that’s too harsh a example of where social media followers reside. I prefer calling followers a “health metric.” They are an important part of your social analysis, but how many you have is somewhat irrelevant.

 

You can have strong relationships with your audience and even a high Klout score without having a ton of followers. To prove this point, here are the important factors that impact the number of followers you have....


Via Jeff Domansky
Ali Anani's insight:

Interesting ideas, I guess too many and too little numbers of followers is not impacting. It is in between, the degree of which depends on many factors such as disposable items available, time spent on social networks, field of interests, engagement of followers and other ffactors.

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Dave Marzion's curator insight, November 3, 2013 1:10 PM

http://davesmasterplan.com

Ekwitycom's curator insight, November 3, 2013 8:04 PM

What do you think?  Answer before reading if you can

Janine Lloyd's curator insight, November 3, 2013 10:32 PM

The amount of fans or followers you have is not necessarily a good metric of your brand or company's health.We need to move beyond fans and followers to more relevant content and engagement in social media to really win. Content helps define your brand, carries your message, and even grows your following.

 

We need to be looking at insights to delve into the quality of engagement, quality of followers, shareability and talkability.

 

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5 tools for identifying online influencers

5 tools for identifying online influencers | Creative Writing | Scoop.it
These (mostly) free Web-based mechanisms enable brand managers to find people with a particular type of expertise in specific parts of the world.

Via Rami Kantari
Ali Anani's insight:

How to reach influencers to go viral using the right tools

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malek's curator insight, November 19, 2013 11:38 AM

Bullseye, Thank You Rami for sharing

Richard Baxter's curator insight, November 20, 2013 1:26 AM

Thanks Malik for sharing - always looking for new ways to understand who actually has influence and how you measure this

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Facebook Privacy and Security: How to Stay Protected

Facebook Privacy and Security: How to Stay Protected | Creative Writing | Scoop.it

We spend more time on Facebook than any other site revealing almost every interesting and even mundane detail of our lives.


Via Khaled El Ahmad
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The 6 Mindsets of Red Ocean Disruption Teams: Tools for Rapidly Dis...

6  Problem  Solving  Heroes  of  Red  Ocean  Disrup:on  (ROD)  Teams   Rapidly  Discover  and  Solve  BUMPs   Probl
Ali Anani's insight:

A heroic presentation with great insights

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Ali Anani's comment, November 14, 2013 9:25 PM
Fred, thanks for your appreciation
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10 surprising social media statistics that might make you rethink your social strategy

10 surprising social media statistics that might make you rethink your social strategy | Creative Writing | Scoop.it

Social media is changing faster than ever, as if that wasn’t something everyone already knew!If you’re managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are ten that might make you rethink the way you’re approaching social media....


Via Jeff Domansky
Ali Anani's insight:

Rethink your social media strategy

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Chris Decroix's curator insight, November 14, 2013 2:20 AM

Indeed very interesting stats to be taken into account when implementing social media strategy

Kristy Schnabel's curator insight, November 14, 2013 10:05 AM

Love this post. Every headline made me go "wow."

Annika McGinley's curator insight, November 17, 2013 7:41 PM

No surprise to me on  the stats on older users - a slower intro perhaps, but social media is just so much fun!

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Managing Complexity Is the Epic Battle Between Emergence and Entropy

Managing Complexity Is the Epic Battle Between Emergence and Entropy | Creative Writing | Scoop.it
If the organization is a complex adaptive system, what is the work of the leader?
Ali Anani's insight:

Julian- this is a wonderful post. It discusses the complexity of organization in simple terms, but not overly simple. To offset the entropy force organizations must be open. If that condition is met then the options are imposed organizations or emerging organizations that result from the interaction of employees. Do you view this as a balancing act, or are you in favor of self-organizing?

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2013 Edition Of The Twitter Dictionary #Infographic

2013 Edition Of The Twitter Dictionary #Infographic | Creative Writing | Scoop.it
Twitter's unofficial lingo has reached new heights. The Twitter dictionary, or Twictionary, will help you become a seasoned Twitter marketer within seconds.

Via Brian Yanish - MarketingHits.com
Ali Anani's insight:

Twitter expert- if you read this 

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Lesley Oduro's curator insight, November 8, 2013 11:06 PM
2013 Edition Of The Twitter Dictionary #Infographic
Herman Jeweetwel's curator insight, November 9, 2013 2:11 AM

Leert Twitteren

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4 Best Practices for Social Advertising

4 Best Practices for Social Advertising | Creative Writing | Scoop.it
If your social media ads aren't bringing in the Likes and retweets, here's what you need to do. (4 Best Practices for Social Advertising If your social media ads aren’t bringing in the Likes and retweets, here’...

Via Rami Kantari
Ali Anani's insight:

Social networks are the new landscape for businesses

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Ali Anani's curator insight, November 9, 2013 10:16 PM

Social media activation for businesses

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Social Influence and the Collective Dynamics of Opinion Formation

Social Influence and the Collective Dynamics of Opinion Formation | Creative Writing | Scoop.it

Social influence is the process by which individuals adapt their opinion, revise their beliefs, or change their behavior as a result of social interactions with other people. In our strongly interconnected society, social influence plays a prominent role in many self-organized phenomena such as herding in cultural markets, the spread of ideas and innovations, and the amplification of fears during epidemics. Yet, the mechanisms of opinion formation remain poorly understood, and existing physics-based models lack systematic empirical validation. Here, we report two controlled experiments showing how participants answering factual questions revise their initial judgments after being exposed to the opinion and confidence level of others. Based on the observation of 59 experimental subjects exposed to peer-opinion for 15 different items, we draw an influence map that describes the strength of peer influence during interactions.


Via Claudia Mihai
Ali Anani's insight:

Visualized group dynamics

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The Role of #Hashtags in Social Media and Search

The Role of #Hashtags in Social Media and Search | Creative Writing | Scoop.it
Hashtags can be extremely powerful. When you optimize conversations, content, and updates with hashtags, they become more visible to others on social media platforms and search engines. Here's how you can make hashtags work for you.
Ali Anani's insight:

A timely post on the value and proper selection of hashtags

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40 Infographics & Cheat Sheets For Social Media Marketers | Useful Online Resources for Designers and Developers

40 Infographics & Cheat Sheets For Social Media Marketers | Useful Online Resources for Designers and Developers | Creative Writing | Scoop.it

In this round up, we are presenting for you some useful cheatsheets and infographics for social media marketers especially. These infographics and cheatsheets will help you learn more about trends in social media and how you can give your brand an increased exposure and let your message spread all over the world. Enjoy...


Via Jeff Domansky
Ali Anani's insight:

Quite interesting reading

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Wendy Flanagan's curator insight, November 11, 2013 2:02 PM

I love useful cheat sheets!

Cloe Blanchet's curator insight, November 11, 2013 2:56 PM

Really nice info graphic showing how internet marketing works as a tactic of branding

Lori Wilk's curator insight, December 28, 2013 12:24 PM

Most of us need lots of  help so these tools are appreciated.With new social media platforms launching all the time, it's hard to stay on top of all of your online participation.

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How to start a change movement

How to start a change movement | Creative Writing | Scoop.it

Change movements fascinate me. People coming together to create change that is beyond the power of one individual, is how all of our greatest social accomplishments have been made.


Via Kenneth Mikkelsen
Ali Anani's insight:

I may call this "collective change".

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Steve Gillies's curator insight, November 6, 2013 1:06 AM

Got to agree with the small secretariat and tribal messages in this blog...

Miklos Szilagyi's curator insight, November 6, 2013 2:57 AM

Well, and voilà, the light in the tunnel... brief, concise, good summary... how to structure the team, schedule for success... and with a small variation/adaptation you can use it personally if you have detected in the  earlier too Scoop.it topic the early signs of depression or burnout and want to change... you just don't give up, do you? ...:-)))

 

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Bankers Back in the Classroom

Bankers Back in the Classroom | Creative Writing | Scoop.it

Ask people outside financial services what bankers have been doing for the past few years and you will probably receive an unprintable response. Ask bankers themselves and they may reply: training.


Via Kenneth Mikkelsen
Ali Anani's insight:

Banks can they continue doing work with the same ways they did years back?

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