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Do You Really Need 'Change'?

Do You Really Need 'Change'? | Creative Writing | Scoop.it
When it comes to corporate or organizational change, first we have to think about the facts & trends surrounding today's business environment. Some of these facts & trends can be listed as:
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Stages of Business Structure Evolution- Unique Viewpoints

It is astonishing the quality of the last presentation by Rod King, Ph.D on: 5 Stages of Market Evolution. These five stages are depicted I the figure below. What attracted my eye and prompted me to write this post and a presentation on: Customerphobic Organizations is stage 2 marked by the red arrow and which Rod King, Ph.D named Chain (Linear/Pipe) pattern. To me this linkage between supplier and customer looks like a nail. Immediately the idea of tree leaves that are hydrophobic (water-repellent) have a micro-structure of bed of nails that prevent water from adhering to them popped up
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Raise Your H High

Raise Your H High | Creative Writing | Scoop.it
It is time move on to discuss the H of O.T.H. E.R. H stands for hypothesize having covered in the previous two posts the Observe and Think differently.Hypothesizing means making an assumption that can be validated through experimentation and observation. Here we note the Observation (O in O.T.H.E.R.) showing up again. Observation is use is further expanded to include the possible validation of hypothesis. Observation plays two key roles one in generating ideas and one in validating them. Great care must be exercised to separate the two roles of ideas generation and ideas validation.Equally im
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How to Think Differently and Shine?

How to Think Differently and Shine? | Creative Writing | Scoop.it
It is teatime to  visit the T habit of the O.T.H.E.R five habits loop that serves to building great organizations as suggested by Rod King, Ph.D. In my previous post I covered the Observe habit. In the age of uncertainty, short-lived products, crowdedness of products and services conventional thinking may be hazardous to business health. Thinking differently is more than just a mind setup. It means approaching problems in new, innovative ways. conceptualizing problems differently and understanding your position in relation to any particular situation in new ways.Whatever issue you m
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Customers Maintenance

The maintenance of equipment serves as a great metaphor towards the "maintenance of customers".
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Paint Your Organization with Durable Success

Paint Your Organization with Durable Success | Creative Writing | Scoop.it
Out of nowhere a metaphor popped up in my mind for the building of successful organizations. It is the paint metaphor. The questions that apply to the selection of a paint are extensible for organizations.The selection of a paint is not a simple exercise. Color, finish, gloss, cost, technology employed, quality, nature of object to be painted, intended use, ambient conditions and taste are among the important factors in paint selection. It is understanding the process of choosing a paint and applying it correctly that helps in painting your organization with the right image that stands the te
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Brainstorming is wrong- it should be SenseSworming

Brainstorming is wrong- it should be SenseSworming | Creative Writing | Scoop.it
The idea of this post stemmed from great discussions and feedback from the great thinker and human Magdalena-Maria GROSU. It is to her that I dedicate this post.It amazes me a lot to read the term "Brainstorming" to generate creative ideas when creativity calls for the use of the right brain. This part uses our senses far more than our logical thinking. It is not as much brainstorming as it is SenseStorming.Brainstorming has many shortcomings. It leaves some participants disengaged and discouraged, namely introverts. Rarely people separate the two phases of ideas generation and idea
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Enjoy the solid comments from great thinkers

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How to Benefit from Marketing Using Emotions Gaps?

How to Benefit from Marketing Using Emotions Gaps? | Creative Writing | Scoop.it
Everyone of us experienced buying a product that excited him/her at first. Soon the excitement disappeared and our initial joy turned into varying degrees of disappointment.This disappointment is proportional to the gap between the drop in the level between our initial joy and subsequent disappointment. That is to say to the emotional gap that formed.You may measure sentiments using Twitter. Quite often you measure sentiments at different time intervals and you end up with different sentiment results. If you notice a drop in the percentage of positive sentiments then you have an opportunity t
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Below the Expectations Line

Do you experience expectations below the line? This could be your opportunity to prosper and advance. The presentation explains why and how
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The Emerging Layers of Thinking

The Emerging Layers of Thinking | Creative Writing | Scoop.it
I am tempted to expand on the idea of building layers of what we do and some emerging outcomes shall be enjoyed. Building of trust, loyalty, habits and happiness are not excluded. In fact these intangibles are a prime objective to do and build in layers.The advancement of 3D printing is moving fast. 3D printing will disrupt many forms of our lives and thinking. I anticipate that "3D Layers Thinking" shall prevail. The building of human trust, for example, may be best achieved by building a layer on top of another.Human body parts, vehicle parts and making dummies are just a glimpse
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I value the great comments made so far. They are outstanding.

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Frustrated Customer Donates His Renault Duster For Garbage Collection & Disposal

Frustrated Customer Donates His Renault Duster For Garbage Collection & Disposal | Creative Writing | Scoop.it

oUsually the companies do not take their customers seriously, but when the customer gets real serious, it can cause huge damage to the reputation of the brand. Hope all the brands take a lesson from this and do not take their customers for granted.

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Customer service isn't a joke

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The One-Eyed Reflection

The One-Eyed Reflection | Creative Writing | Scoop.it

maThe landscape of business is changing constantly bringing with it new opportunities and threats. No matter where your business stands today it is because of critical success factors that hindered its movement.One way to learn from the past is by reflection. The most important reflection questions are What? So what? Now What?
What happened so that our sales dropped?
What made some of our customers churn?
What was our biggest mistake?
To keep the flow, we move to the question so what?:
Did we learn new tools to understand your customer habits?
Did we observe seasonality of sales?
How do we gain

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How to make reflections reflect reality without distortion?

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The Habits Footage and Applications

The Habits Footage and  Applications | Creative Writing | Scoop.it
It is amazing to what extent sports may stretch our strategic thinking. In a previous post on habits several commenters made the point that habits are difficult to spot. As important as habits are for marketing and employment using habit-based approaches, the difficulty in recognizing habits have precluded great advancement in this field.As I was steering on an image of the footprints or movement map (heat Map, if you wish) of a football player the idea of this post occurred to me. The footprints point to where the defender starts defending. He looks more of a mid-fielder than he is a defende
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It is not Employee Profile as much as it is Employee Habits

It is not Employee Profile as much as it is Employee Habits | Creative Writing | Scoop.it
Habits are like imprisonment. We have some habits that we may change in a short time. They are like short imprisonment; other habits are like long-term imprisonment and it takes long times to get rid of. It is not a sweet jail when the habit is bad or repulsive. Unfortunately; many people are imprisoned in their bad habits.Let me give an . Few days back I was in a meeting when one person expressed a different opinion than his manager. The latter got infuriated and started addressing his subordinate with insulting words such as "if you were ever to understand". The junior employee re
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Customerphobic Organizations

Customerphobic Organizations Ali Anani, PhD
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water-repellent tree leaves teach us about customer-repellent firms. I coin the name customerphobic in emulation of hydrophobic

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A Metaphor for Social Disruption

Imagine placing a fast-growing fruit tree in a small pot and what would happen. This serves as a metaphor to predicting the performance and proper building of …
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O.T.H.E.R. Loop Magic and Applications

O.T.H.E.R. Loop Magic and Applications | Creative Writing | Scoop.it
Rod King, PhD published recently a brilliant post about using O.T.H.E.R. for  Loop-producing creative ideas that stand the test of time. I am still so absorbed with this loop that I decided to spotlight it in this post. The figure below shows the components of this loop. These are Observe, Think, Hypothesize, Experiment and Reflect.The starting of the loop with Observe is remarkable. By Observe we mean drumming all our senses to really see, feel, taste, smell, and touch the world around us so that we are so immersed that we become part of it.It is very unfortunate that we teach in closed
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Customers Maintenance Levels

Customers Maintenance Levels | Creative Writing | Scoop.it
The cost of acquiring a customer is almost four-times more expensive than keeping a customer. The idea of "customers' maintenance sprang to my mind and deemed worthy of pursuing.Being "infected" healthily by the recent posts of Rod King, Ph.D, on value creation I extended the concept to customers' maintenance. Not all customers are the same. Some customers are not profitable, few are very profitable. Some customers don't create value at the present; however, they might turn into high-value customers in the future with their direct and indirect influence on non-customers. Using
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Tension Marketing

Tension Marketing | Creative Writing | Scoop.it
I wish to thank Russ Klein for alerting me to the value of tension marketing. I fail to find the right words to thank him enough. I dedicate this post to him with the hope that it reflects a small part of my gratitude to him. Amazing is the disruption of the marketing landscape. The 4Ps of marketing involved 3 strategic components (promotion, Place, Product) and one tactical component that is price. Price is the only component that generates revenue for a business.As much as it is surprising that people are the real ones who generate revenue, surprisingly this component was added later to
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I invite you to read the "inviting comments"

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4 Metaphors for leadership- Is it more of Same?

4 Metaphors for leadership- Is it more of Same? | Creative Writing | Scoop.it
We learn, develop, adapt and may accordingly experience change of beliefs. Authors are on the same boat as they write on what they experience and believe.A good way to discuss this topic is having written on same topic over time. For example, I have come up with four different metaphors to study leadership and its main attributes. Have I been consistent? Did the metaphors lead me in different directions/ What are the commonalities of attributes generated by the four metaphors? I decided to find out.
The Divers Metaphor As divers dive into the unknown, have ability to take risk, knowledge of
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Fallen Expectations

Fallen Expectations | Creative Writing | Scoop.it
How do you feel when your post draws poor number of views?You write an impacting post that you think will bring thousands of views, but to your surprise it attracts only few ones? I experienced this and the opposite direction other times. I wrote posts that attracted thousands of views and my expectations were much less views.Emotionally, unpleasant surprises are not comforting. They are like a student expecting an A, but to his dismay he gets C, or an employee expecting outstanding evaluation; he only gets an average rating. The initial reactions are not the real ones. I resemble them to wat
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Why Success Always Starts With A Failure?

Why Success Always Starts With A Failure? | Creative Writing | Scoop.it
We love to hear comeback stories – the kind of the stories where people rise ... fall ... then arise again. It feels like a fairy tale, but these stories have happened for real. Yes there have been such stories of entrepreneurs who have started with nothing in their pockets and have made BIG. This intrigued me to write more about this. What I am curious about is how people can fail and then go on to become successful? What is this all about? There is no shortage of wisdom quotes to develop a successful mindset but do they really help? It’s all in your mind; the determinations should be bigger than the failures. Your mindset about those moments will do as much or more, to determine your progress as your mindset about the celebrations ever could.

Via DigiLands
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Great insights

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Ali Anani, PhD | Managing Partner/ Phenomena Communications

Ali Anani, PhD | Managing Partner/ Phenomena Communications | Creative Writing | Scoop.it
Check out professional insights posted by Ali Anani, PhD, Managing Partner/ Phenomena Communications
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The Bitterness of Quitting

The Bitterness of Quitting | Creative Writing | Scoop.it
atUpon completing my PhD degree I was offered a lecturing position at the University of Petroleum and Minerals (Saudi Arabia). I had two lovely years that were based on strong relations with peers, faculty and students. As much as I enjoyed my stay there, I felt teaching was not my most favorite direction in life. I wanted to do more research work. This wish was terribly shaken when the students left an emotional message for me under my doorsteps stating "If somebody leaves some people when they could have him stay with them, then shame on those people". I was offered a substantial in
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Sour-coated of sweet quitting

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Toxic Employees and Toxic Chemicals

Toxic Employees and Toxic Chemicals | Creative Writing | Scoop.it
Toxic employees share many commonalities with toxic chemicals. Yet; I admit having hot discussions with some great thinkers who refute the idea of toxic employees have inspired the theme of this post. Opponents of toxic employees are even opposed to firing them. Their logic if you remove one somebody else shall turn into one. How then to deal with them? Well, by bringing them back to the "herd".Having thought about this topic I have some new thoughts on toxic employees that I would like to share them with you. I find that toxic employees are not toxic for a good reason. How?Toxicity
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The post drew great and piercing comments

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Paths of Destiny

Paths of Destiny | Creative Writing | Scoop.it
By looking at the image below the idea of this post knocked my door. Are we the masters of our paths? We may be walking on a path that suddenly bifurcates into two or more. You may decide to be vegetarian and you follow the healthy path. Or, you might be fond of meat and big amounts of it that puts you on a different path. The decision is yours.This luxury of making your own decisions is fading away in the business arena. Customers now dictate what they want, where they want it, where to deliver your product or service. Not only that as they want to be part of the design. The real managers of
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