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How to Decide Which Content to Sell and What to Give Away for Free | Copyblogger

How to Decide Which Content to Sell and What to Give Away for Free | Copyblogger | Creative Writing | Scoop.it

Excerpt from the great article by Chris Garrett and published on Copyblogger:
"How do you decide which content should be freely available and which content you ought to charge for?
Of course the answers will differ between different industries, topics, businesses, and writers.
First, we need to decide what your free content should do for you.

What can you achieve with free content?
The reason you are putting together all these free articles, podcasts, videos, and presentations, is that you want to get attention that grows your business.
With that in mind, here are some benefits that free content can provide for you, and the kinds of content that you should share:

- Free content can attract your specific target audience;
- Free content can encourage sharing your ideas;
- Free content can connect you with peers;
- Free content can inform the audience of your value;
- Free content can position you against competitors;
- Free content can answer objections;
- Free content can show proof and results;
- Free content can provide more reasons “why”;
- Free content can give a “free taste” that builds desire for the full meal;
- Free content can tell your story to show people who you are as a person;
- Free content can reward prospects for their attention;

Here’s when you should hoard information
There is a circumstance where your information is worth holding back and providing only to paying customers.
That is when:

1. People really want the information because it has significant value
If the information could...
- Provide a massive transformation in their life or business;
- Make them a great deal of money;
- Save them lots of time;
- Make them more popular;

...then they will be much more willing to invest in your solution.

2. The information is difficult to acquire
Yes, Google has exposed many things for free that had previously been knowledge reserved for the elite few.
But that doesn’t necessarily mean that your prospect can find it, or that the information is even out there and indexed.
Many of the thought leaders and gurus we know are in their positions because they hopped on a shiny new platform or tool and mastered it before anyone else.

Why people buy content
Part of the reason people will pay is because of trust.
It’s a weird psychological factor that people will trust education that they paid for more than something you gave away. The reason is because it has a higher perceived value, and also there is an implied “warranty.”

In addition...
- People will pay for in-depth, step-by-step guidance;
- People will pay for access and tailored advice;
- People will pay for exclusivity;
- People will pay for higher quality and better technology;
- People will pay for experiences;

What you should never give away
It’s difficult to give hard and fast rules, because for each of these ideas someone out there will be the exception.
But in general here is what your free content should not be:
- Free content shouldn’t be too complete;
- Free content shouldn’t give too much of the “how”;
- Free content shouldn’t provide free access;
- Free content shouldn’t involve a high barrier to entry;
- Free content shouldn’t cover advanced topics with many prerequisites;
- Free content shouldn’t require hard work by the reader;

Bottom Line
I don’t believe it is possible to be too helpful or too generous … provided you manage your time and energy, and that people know you are in business.
As mentioned earlier, you can give away everything you know and still there will be people who want to hear it from you, and who will pay you to help them implement it.
So share your best ideas, build your Minimum Viable Audience, and then make offers at the appropriate time.
It works..."

Each point is analyzed with detailed information and external links.

Read full, original and interesting article:
http://www.copyblogger.com/sell-or-give/


Via Giuseppe Mauriello
Ali Anani's insight:

Apprtizing content

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Giuseppe Mauriello's comment, April 11, 2014 12:15 PM
@http://www.scoop.it/u/john-van-den-brink <br>Thank you so much for appreciation!!
Giuseppe Mauriello's comment, April 11, 2014 12:15 PM
@http://www.scoop.it/u/john-van-den-brink <br>Thank you so much for appreciation!!
dan's curator insight, April 21, 2014 3:14 PM

#giveaway

#sell

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When the Best Decision Isn't to Make One?

When the Best Decision Isn't to Make One? | Creative Writing | Scoop.it
It is a viral story that opens up the door for different views, imaginations and lessons.The dress in the picture above spurred viral debates whether the dress is blue and black or gold with white. A simple question that led to curiosity, which in turn made the dress story a global one.Who is right? As beauty is in the eye of beholder, it turns out the color is in the eye of the beholder. Is consensus possible? No, and this is a case in which consensus is misleading. It is an amazing case. Opinions might have different "colors" to the viewers and not necessarily any one color would
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Decisions Butterfly Effect

Decisions Butterfly Effect | Creative Writing | Scoop.it
Small changes may cause big effects on your life. Likewise; small decisions may change your life entirely. In 1990 I had four offers for lucrative jobs. I had four choices and each one of them would put me on a different path of life. I decided to accept a job in Saudi Arabia. I declined the other three jobs. In that year Saddam Hussein invaded Kuwait. The turbulence of that invasion froze my offer in Saudi Arabia. I lost the four jobs and found myself on a different path that sailed me to where I am today.Every day we make many decisions and each one nudges our paths. These small decisions h
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Elasticity, Resilience, Antifragility in CoLlective and Individual Objects and Systems: With or Without You? An Organizational Dilemma

Elasticity, Resilience, Antifragility in CoLlective and Individual Objects and Systems: With or Without You? An Organizational Dilemma | Creative Writing | Scoop.it
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An absolutely worthy reading post

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9 Consumer Social Media Habits You Need to Know, Research

9 Consumer Social Media Habits You Need to Know, Research | Creative Writing | Scoop.it
This recent social media research provides insights about consumer behavior based and key takeaways that you can apply for your own business.
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Nice data on online social habits with rich graphs

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Thorns in the Head

Negative attitudes are like thorns in the head. Change your questions to change your attitudes to open up new possibilities in your life
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Beware of negative attitudes. They are like thorns in your head

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#HBRogue Recap: What's in Your Talent Pipeline? (1/29/15) (with images, tweets) · kavita1010

If you missed it, or want to experience it again, here's a recap of our #HBRogue Twitter chat on your company's talent pipeline. These chats take place every Thursday 1-2 PM ET. Join us!
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Many ideas in one pot

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Habit-Based Marketing

The presentation offers a formula for enhancing the benefit of habit-based marketing with real successful business examples
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VizwerxGroup - Google+

VizwerxGroup - Google+ | Creative Writing | Scoop.it

kVizwerxGroup - Consulting powered by graphics - Vizwerx Group, LLC is a management consulting company based in the Atlanta, GA area.  About 75% of the adult population are visual learners. We help you get your message across by capitalizing on that

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You do yourself good to join this remarkable Group Discussions. Visit to see what you are missing.

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World of Crowdfunding | LinkedIn

World of Crowdfunding | LinkedIn | Creative Writing | Scoop.it
World of Crowdfunding is the global crowdfunding community on LinkedIn. Engage with crowdfunding adepts from across the globe. Our aim is to build the most collaborative network...
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A group for crowdfunding- consider seriously joining

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How 3D Printing Is Going To Change The World

How 3D Printing Is Going To Change The World | Creative Writing | Scoop.it
Printable limbs and organs, printable guns, printable pizza?! This technology will change our lives.
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Bright idea on 3D printing for business and medical applications

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9 Tools and Apps I’ll Use More Than Any Others in 2015

9 Tools and Apps I’ll Use More Than Any Others in 2015 | Creative Writing | Scoop.it
I use a lot of tools to help me in all aspects of my business and life. Here are the top 9 tools and apps that I'll be using more than any others here in 2015. Business tools, plugins, health related apps and even something you can wear on your head. Check it out!
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Very useful info

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Drunk with Success

Drunk with Success | Creative Writing | Scoop.it
 aA Tweet I came across yesterday proclaimed, “A word of encouragement during a failure is worth more than an hour of praise after success. #leadership.” The Tweet was written by Petteri Tarkkonen (handle: @ptarkkonen).The tweet moved me; I responded by saying, "Yes, people need you during hard times. Adding sugar to sweet success may even cause harm. Some people may get drunk from the sweetness that fermented to alcohol.”Today, I live the experience. I am the managing partner of Phenomena. Our strategy is to go from local to global. This is an example of reverse business
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Beware of sugary success and its "fermentation" product

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New Perspectives on Gaining Customers

New Perspectives on Gaining Customers | Creative Writing | Scoop.it
To explain the idea of this post let us assume we have too identical balls. The first ball is sitting in the trough of a container; the second ball is standing on the peak of a curve. Blow on the first ball and it shall stay where it is. Do the same for the second ball and it shall roll down.Having customers who are habitual to your competitor products means that they are anchored to your competitor's product and trying to blow the customer out of the trough. This is a hopeless case.How about creating a situation in which you put the customer on the peak where small actions ill roll him down
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Now expanded with more examples and illustrations

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Kavita Chintapalli – Google+

Kavita Chintapalli – Google+ | Creative Writing | Scoop.it
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Ali Anani's curator insight, February 17, 6:17 AM

Check out the great discussion going on here

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3 step Pinterest Marketing made easy

3 step  Pinterest Marketing made easy | Creative Writing | Scoop.it
There are many tricks in order to increase the traffic via Pinterest but in case you are are looking for more repins of your content, you need to make it easy for visitors to take action. Here are ...
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Truly simple steps

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Birth of ideas and birth of rabbits

The document suggests generating ideas following the Fibonacci consequence of rabbits. If we treat ideas as living bodies then we may apply the simple rules of…
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Should idea rate of birth follow that of rabbits? Why and how?

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Self-Refinement Through the Wisdom of the Ages: 15 Resolutions for 2015 from Some of Humanity’s Greatest Minds

Self-Refinement Through the Wisdom of the Ages: 15 Resolutions for 2015 from Some of Humanity’s Greatest Minds | Creative Writing | Scoop.it
Enduring ideas for personal refinement from Seneca, Thoreau, Virginia Woolf, Carl Sagan, Alan Watts, Emerson, Bruce Lee, Maya Angelou, and m
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Awesome reading

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30 Engaging Social Media Campaigns

30 Engaging Social Media Campaigns | Creative Writing | Scoop.it
Social Media Campaigns - These engaging social media campaigns range from viral toilet paper ads to hashtag fashion advertorials that spread a brand’s message through...
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A NEW WAY OF LOOKING AT LEADERSHIP - Through Three Eyes | Bruce Holland | LinkedIn

A NEW WAY OF LOOKING AT LEADERSHIP - Through Three Eyes | Bruce Holland | LinkedIn | Creative Writing | Scoop.it
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A truly amazing video with creative perspective on leadership

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Habit Marketing

Habit Marketing Ali Anani, PhD
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The presentation discusses the integration of Habit Mapping, Habit Profiling and Habit Marketing  in one "pot"

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17 Beautiful Sites with Amazing Free Stock Photos

17 Beautiful Sites with Amazing Free Stock Photos | Creative Writing | Scoop.it
Amanda Sandlin If you’re looking for beautiful stock photos, dealing with licenses is just a headache and is often ignored. We’ve combed through an amazing list of free stock photo sites to find the best ones possible. We’ve clearly noted which licenses are required for each site if any. The biggest question I’ve always wondered …
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Photos with no use restrictions

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9 Consumer Social Media Habits You Need to Know, Research

9 Consumer Social Media Habits You Need to Know, Research | Creative Writing | Scoop.it
This recent social media research provides insights about consumer behavior based and key takeaways that you can apply for your own business.
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Consumer trends that may lead to adapting your marketing strategy

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Ideas Blue Ocean Strategy

Ideas generation and sorting them out are the running water in the body of businesses today. The presentation highlights the importance of generating voluminou…
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