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What the Heck is... Gamification?

What the Heck is... Gamification? | Creative Writing | Scoop.it

In simple terms, gamification means applying some of the features we enjoy in video games to businesses, or indeed to any non-game-related area. The rationale is that people love playing games; they lose themselves in them for hours on end.So what makes games so appealing and how could we use this for business? What games offer people, and many real world situations don’t, is this intense competitive environment with constant challenges of trying to move to a new level and complete the next mission, where players get instant feedback, reward, collect points and badges, move up rankings, and see their status increase.


Via Vicki Kossoff @ The Learning Factor, Jill McLachlan
Ali Anani's insight:

The journey from games into foreign, but deeply related, non-games

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32% Of All Online Purchases Are Made With A Mobile Device

32% Of All Online Purchases Are Made With A Mobile Device | Creative Writing | Scoop.it

No one can deny the rapid rate in which Mobile Commerce is growing.

 

A recent report from comScore showed that online retail spending had grown by 14% last year, while total consumer retail spending had only grown by single digits. At the moment, most online spending is still happening over desktop and laptop computers, but that is expected to change, and soon, according to recent data from the U.S. Census and other sources.

 

Mobile Online Spending is the Way of the Future.People might still be using their computers to buy online, but they won’t be for much longer. According to Digiday, commerce is one of the industries that will be most affected by growing mobile platforms. According to a forecast by Goldman Sachs, global e-commerce is expected to grow to $638 billion by 2018. Goldman also asserts that it will be tablets rather than smart phones that will be the primary source of online spending....


Via Jeff Domansky
Ali Anani's insight:

Rapid change is disrupting the familiar purchasing habits

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Jeff Domansky's curator insight, April 18, 11:57 AM

Mobile shopping will continue to grow sharply and new strategies are needed to capitalize.

aanve's curator insight, April 18, 10:49 PM

www.aanve.com

 

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Bee vs Locust Mother Nature explains us why are we in crisis

Too many reasons, studies and opinions have surged about the origin of the present global crisis. A different approach to the background reasons behind the f...
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If you read the first four slides I am sure you shall continue reading till the end. 

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Beyond Buzzwords: A Look at Content Marketing Today - anani.ali1@gmail.com - Gmail

Google's approach to email
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Social Media Marketing and Networking-Marketing and Sales - Meirc Training And Consulting

Social Media Marketing and Networking-Marketing and Sales - Meirc Training And Consulting | Creative Writing | Scoop.it

Via Rami Kantari
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Free Twitter Management Dashboard | Twitter Marketing Tool | Commun.it

Free Twitter Management Dashboard | Twitter Marketing Tool | Commun.it | Creative Writing | Scoop.it
Easy Twitter Management - The Leading Twitter Community Manager. Grow followers & manage multiple profiles with Commun.it, the leading Community & Relationship manager. Join free, today.
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Manage your tweets

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How to Decide Which Content to Sell and What to Give Away for Free | Copyblogger

How to Decide Which Content to Sell and What to Give Away for Free | Copyblogger | Creative Writing | Scoop.it

Excerpt from the great article by Chris Garrett and published on Copyblogger:
"How do you decide which content should be freely available and which content you ought to charge for?
Of course the answers will differ between different industries, topics, businesses, and writers.
First, we need to decide what your free content should do for you.

What can you achieve with free content?
The reason you are putting together all these free articles, podcasts, videos, and presentations, is that you want to get attention that grows your business.
With that in mind, here are some benefits that free content can provide for you, and the kinds of content that you should share:

- Free content can attract your specific target audience;
- Free content can encourage sharing your ideas;
- Free content can connect you with peers;
- Free content can inform the audience of your value;
- Free content can position you against competitors;
- Free content can answer objections;
- Free content can show proof and results;
- Free content can provide more reasons “why”;
- Free content can give a “free taste” that builds desire for the full meal;
- Free content can tell your story to show people who you are as a person;
- Free content can reward prospects for their attention;

Here’s when you should hoard information
There is a circumstance where your information is worth holding back and providing only to paying customers.
That is when:

1. People really want the information because it has significant value
If the information could...
- Provide a massive transformation in their life or business;
- Make them a great deal of money;
- Save them lots of time;
- Make them more popular;

...then they will be much more willing to invest in your solution.

2. The information is difficult to acquire
Yes, Google has exposed many things for free that had previously been knowledge reserved for the elite few.
But that doesn’t necessarily mean that your prospect can find it, or that the information is even out there and indexed.
Many of the thought leaders and gurus we know are in their positions because they hopped on a shiny new platform or tool and mastered it before anyone else.

Why people buy content
Part of the reason people will pay is because of trust.
It’s a weird psychological factor that people will trust education that they paid for more than something you gave away. The reason is because it has a higher perceived value, and also there is an implied “warranty.”

In addition...
- People will pay for in-depth, step-by-step guidance;
- People will pay for access and tailored advice;
- People will pay for exclusivity;
- People will pay for higher quality and better technology;
- People will pay for experiences;

What you should never give away
It’s difficult to give hard and fast rules, because for each of these ideas someone out there will be the exception.
But in general here is what your free content should not be:
- Free content shouldn’t be too complete;
- Free content shouldn’t give too much of the “how”;
- Free content shouldn’t provide free access;
- Free content shouldn’t involve a high barrier to entry;
- Free content shouldn’t cover advanced topics with many prerequisites;
- Free content shouldn’t require hard work by the reader;

Bottom Line
I don’t believe it is possible to be too helpful or too generous … provided you manage your time and energy, and that people know you are in business.
As mentioned earlier, you can give away everything you know and still there will be people who want to hear it from you, and who will pay you to help them implement it.
So share your best ideas, build your Minimum Viable Audience, and then make offers at the appropriate time.
It works..."

Each point is analyzed with detailed information and external links.

Read full, original and interesting article:
http://www.copyblogger.com/sell-or-give/


Via Giuseppe Mauriello
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Apprtizing content

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John van den Brink's comment, April 11, 6:14 AM
Great scoop!
Giuseppe Mauriello's comment, April 11, 12:15 PM
@http://www.scoop.it/u/john-van-den-brink <br>Thank you so much for appreciation!!
Giuseppe Mauriello's comment, April 11, 12:15 PM
@http://www.scoop.it/u/john-van-den-brink <br>Thank you so much for appreciation!!
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Finding your target market - bfbootcamp - 03212014

Presentation made by Stephen Davis on March 21, 2014 at Business Fundamentals Bootcamp at District Hall, Boston. Many start-ups have great ideas but struggle...
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If you get on the wrong train, every stop is wrong 

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6 Ways to Grow Your Business Through LinkedIn

6 Ways to Grow Your Business Through LinkedIn | Creative Writing | Scoop.it
While troves of people scour LinkedIn hoping to land their ideal job or find the perfect connection, businesses can use the mega-platform to grow their...
Ali Anani's insight:

A nice read

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Steve Blank’s Petal Diagram vs. Rod King’s Value Engine Map: Visual...

About a week ago, the startup world got ablaze from reading Steve Blank’s blog post, “A New Way to Look at Competitors.” In the blog post, Blank notes that t...
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This presentation is a landmark in my opinion. I am scooping it for the benefit of readers who might have missed it.

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Seeds to the Wind

A response for Dr. Ali Anani's Slideshare presentation 'Marketing & Performance Multiplier Force'.
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Marketing and performance multiplier force

This presentation pools tangible and intangible factors driving performance under the “roof” of normal distribution. It then uses two metaphors to highlight ...
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Rescooped by Ali Anani from 21st Century Learning and Teaching
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Disrupt The Status Quo | Make The Critical Shift Forward

Disrupt The Status Quo | Make The Critical Shift Forward | Creative Writing | Scoop.it

 

The imperative for leaders and managers to optimize their potential and the potential of others has never been greater.  Disrupt the status quo by using change and challenges to build your greatest potential and results!

 


Via Gust MEES
Ali Anani's insight:

Brave hearts dare to disrupt the status quo

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Gust MEES's curator insight, September 26, 2013 8:22 PM

 

The imperative for leaders and managers to optimize their potential and the potential of others has never been greater.

 

 ===> Disrupt the status quo by using change and challenges to build your greatest potential and results! <===

 

Learn more:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=LeaderShip

 

Catherine Pascal's curator insight, April 6, 1:48 PM

Sujet à débattre 

Rescooped by Ali Anani from Digital Presentations in Education
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7 Online Tools for Creating Charts & Diagrams

7 Online Tools for Creating Charts & Diagrams | Creative Writing | Scoop.it

"Through the Free Technology for Teachers Facebook page I recently received a request for some suggested online chart creation tools..."


Via Baiba Svenca
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Martin (Marty) Smith's curator insight, April 5, 8:46 PM

Cool tools here that business people can take advantage of too. Marty 

Marianne Hart's curator insight, April 6, 9:14 PM

Really like the Lucidchart tool! 

flea palmer's curator insight, April 7, 11:45 AM

These look useful...

Rescooped by Ali Anani from Communication & Leadership
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One Word... Hope - Great Leaders Serve

One Word... Hope - Great Leaders Serve | Creative Writing | Scoop.it
Over the last few months, I’ve written several posts under the banner – One Word. These have included, Vision (A three-part mini series), Data, Diversity and others. Today, let’s explore a word that is critical to our success… Hope. The ability to generate hope is one of the hallmarks of leadership. Napoleon said, “A leader » Read More

Via Amy Melendez
Ali Anani's insight:

Insightful words for leaders

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Amy Melendez's curator insight, April 16, 11:59 PM

From the post: 

Hope, and the ability to generate it, is a big part of what we do as leaders. But the truth is, at some point, we must deliver. Hope without progress is unsustainable. It actually fades rather quickly.

The good news for us as leaders is we are more than dealers in hope; we create the future. That’s what ultimately keeps hope alive!

donhornsby's curator insight, April 17, 6:13 PM

Hope, and the ability to generate it, is a big part of what we do as leaders. But the truth is, at some point, we must deliver. Hope without progress is unsustainable. It actually fades rather quickly.

Ivon Prefontaine's curator insight, April 17, 7:36 PM

There is a lot of servant-leadership in the article. The interesting thing about competence is it shares a common root with compete rather than collaborate. Collaborate has negative implications based on its etymology. Competing is striving together which takes competency.

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24 Powerpoint Alternatives & Presentation Programs For 2014

24 Powerpoint Alternatives & Presentation Programs For 2014 | Creative Writing | Scoop.it
At CustomShow, we decided to list some alternatives to powerpoint that could help in solving your overall presentation problems. These programs serve many purposes.

Via Baiba Svenca
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Michael Harmon's curator insight, April 18, 6:13 AM

Nice tool alternative to powerpoint.

tom jackson's curator insight, April 18, 8:23 AM

for my education colleagues, if you have not one so, check out powtoon

Mirta Liliana Filgueira's curator insight, April 18, 3:07 PM

Presentaciones PowerPoint

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Leaders Build Bridges Not Walls - Break The Frame

Leaders Build Bridges Not Walls - Break The Frame | Creative Writing | Scoop.it
Leadership moves beyond US vs Them. Stop putting people in boxes and engage with individuals to build bridges, not walls.

Via Anne Leong
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David Barrett's curator insight, April 15, 9:29 AM

Guilty as charged!  I judge way too quickly. I categorize too soon. I make huge assumptions about people based on a very small sampling of their actions.  We need to stop, take a breath, open our eyes and look beyond.    

malek's comment, April 15, 11:18 AM
Alarming, I still live in this glass house and throw stones!
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Managing your behavior at work

Managing your behavior at work
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A presentation that is worthy of pondering on

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Natural Human Performance

Natural Human Performance | Creative Writing | Scoop.it
Yesterday, I brought the horses and cattle in from winter pasture. That means the alfalfa is greening up. This year there were about ten more horses than u
Ali Anani's insight:

Great and mind-blowing insights on leadership

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Rescooped by Ali Anani from The Daily Leadership Scoop
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Thanks for Being a Star Performer. Now I Will Ignore You.

Thanks for Being a Star Performer. Now I Will Ignore You. | Creative Writing | Scoop.it
Most managers spend 80% of their time with those who only do 20% of the work while the top talent quietly does 80% of the workload with minimal fuss. It is easy to get distracted by the high

Via Raj Nadar, Bobby Dillard
Ali Anani's insight:

Do well to get bypassed

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John Michel's curator insight, April 12, 3:15 PM

Make a conscious effort to not ignore those that make you look good everyday, even though they quietly work behind the scenes. Or, if you are a high performer yourself and could use a little attention from your boss go ahead and print this article and leave it on their desk. We won’t tell.

Ivon Prefontaine's curator insight, April 12, 5:59 PM

I found this in school. I would go do my job and those who seemed less capable seemed to receive attention in positive ways.

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The Hidden Costs of Poor People Management

The Hidden Costs of Poor People Management | Creative Writing | Scoop.it
No one knows better than HR professionals that an organization's human capital is its most important asset. The positive impact made by a single motivated manager, an...
Ali Anani's insight:

The hidden costs of poor people management are ably brought to the surface

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Rescooped by Ali Anani from The Funnily Enough
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45 ways to avoid using the word 'very'

45 ways to avoid using the word 'very' | Creative Writing | Scoop.it

Via mooderino
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Steve Tuffill's curator insight, April 6, 10:08 PM

This makes the writing business very easy indeed...! How many times have you been caught when you can't find the right word for it...?

Annie Edmonds Skerchek's curator insight, April 7, 2:20 AM

Useful words to use instead of very...

Laurie DesAutels's curator insight, April 8, 5:37 PM

Helpful tips to avoid using the word 'very'

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Steve Blank’s Petal Diagram vs. Rod King’s Value Engine Map: Visual...

About a week ago, the startup world got ablaze from reading Steve Blank’s blog post, “A New Way to Look at Competitors.” In the blog post, Blank notes that t...
Ali Anani's insight:

This presentation is a landmark in my opinion. I am scooping it for the benefit of readers who might have missed it.

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Rescooped by Ali Anani from #BetterLeadership
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~ A Strategic Planning Model

~ A Strategic Planning Model | Creative Writing | Scoop.it

Via AlGonzalezinfo
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AlGonzalezinfo's curator insight, July 13, 2013 5:17 PM

- Strategy: a plan of action prepared to achieve the major goals of an organization. In order to take strategy into consideration for your planning efforts, you must define your goals as they relate and support the Vision and Mission of the organization.

 

A Strategic Plan should answer the following:

~Where are we going as an organization?

~What is the environment? (external/internal, this is critical to the vision)

~How do we get there? 

 

 

For strategic planning, I use the following definitions:

 

 

Vision - What do we want to become? (Aspirational)


Mission - Why do we exist? What function does the organization perform?  For whom does the org perform this function? How does the organization go about fulfilling this function? (Specific)



Goals - are the translation of the vision for each theme and answer “what do we want to do?”  *Key Result Areas - It is helpful to organize the goals under broader labels, e.g.  Product Design & Development, Financial, Branding, Marketing, Funding/Development, International Presence, etc


Objectives - are quantifiable metrics that show progress toward our stated goals


Strategies - these are the action plans that when implemented will achieve the objectives.


Tactics - day to day and week to week actions we take to implement our strategies, meet our objectives, and accomplish our goals. 

*** Strategic Management means approving only projects and programs that fit the scope of the organization's mission *** 

Ivon Prefontaine's curator insight, July 13, 2013 7:40 PM

If the vision is shared per Senge's work on Learning Organization, the rest falls into place so much more easily with full buy in.

gustavo salazar's curator insight, November 20, 2013 9:51 AM

Modelo de planificación estratégica

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Lead at your best

Lead at your best | Creative Writing | Scoop.it

Via AlGonzalezinfo
Ali Anani's insight:

Great insights on how a leader behavior may affect followers' mindset and hence their behavior

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AlGonzalezinfo's curator insight, April 6, 9:53 PM

Great scoop here via Kenneth Mikkelsen.  It is amazing how our behavior can affect other peoples' mindset which, in turn will affect their behavior.  Good lesson for any supervisor who wants to be considered a leader. 


Here is my favorite section:

 

A leader’s failure to recognize and shift mindsets can stall the change efforts of an entire organization. Indeed, because of the underlying power of a leader’s mindsets to guide an entire organization toward positive change, any effort to become better leaders should start with ourselves, by recognizing the thoughts, feelings, and emotions that drive us.

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A Media Specialist's Guide to the Internet: 60 Sites for Digital Storytelling Tools and Information

A Media Specialist's Guide to the Internet: 60 Sites for Digital Storytelling Tools and Information | Creative Writing | Scoop.it

Via BookChook, Kirsten Wilson, Daniel Spielmann
Ali Anani's insight:

A quite informative post

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Kirsten Wilson's curator insight, April 4, 9:59 AM

Great curation of information and resources to consider.