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What Push Notification means to #Mobile #Marketing?

What Push Notification means to #Mobile #Marketing? | Creative Writing | Scoop.it
Of those who download a brand’s mobile app, 68% opt-in to receiving push notifications from that app, according to Responsys research. Here's why push is one of the most promising areas of mobile marketing today.

Via Eric_Determined / Eric Silverstein
Ali Anani's insight:

When push marketing is applauded?

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Eric_Determined / Eric Silverstein's curator insight, January 25, 3:48 PM
  • "What if push notifications could be part of an orchestrated #customer #journey giving customers the information that they need, when they need it and on their device of choice?"
Push Notification creates a frictionless experience. With Consumers opting-in, make sure you have a well defined strategy to engage and offer the right value.
Share your thoughts on push notifications?
Andrea Puerari's curator insight, January 26, 9:11 AM

"Target and Wegman’s are among the retailers that have found ways to fuse the online and offline shopping experience with mobile apps ...Apps will increasingly redefine and enrich the in-store experiences that brands can create for their customers"

Michael Allenberg's curator insight, January 31, 8:15 AM

This is a fascinating read...

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Conversation Agent - Valeria Maltoni: My Talk on Influence

Conversation Agent - Valeria Maltoni: My Talk on Influence | Creative Writing | Scoop.it
SMX East Everyone is Wrong about Influence. Except Your Customers. from Valeria Maltoni Once upon a time I started on a journey of discovery on what works well and what does not provide the desired results when it comes to building and connecting with influence. SXSW solo presentation, or more appropriately conference in the meaning of exchange of views, was the catalyst. Here was the panel picker description and here was the #sxsw-influence post summarizing my year of blogging about the topic. The culmination of my work was not the talk, of course, and I was especially grateful to Joe Fernandez of Klout for helping address questions from his POV at the end of the talk. That was 2011, and I continue to learn how influence works and what, where, and when it does in the digital strategies and action plans I execute. Because while it may be more intuitive to think about influence as a component of a social or content marketing program, social and content are aspects of an integrated strategy -- there is a time and place for them, yet they are not one and the same with it. I was super excited when the organizers at SMX East invited me to share my thoughts on influence at the conference this past September. Since it does not look like I posted the narrative with the deck, I thought it would be useful to do it now, when you probably will carve out a little time to read...
Ali Anani's insight:

Surely worthy of prime reading time

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How to understand and master productivity? Dr. Anani's answer comes through a "Chemical Metaphor"

How to understand and master productivity? Dr. Anani's answer comes through a "Chemical Metaphor" | Creative Writing | Scoop.it
The use of chemical reactions as a metaphor for leadership uncovers many interesting aspects of leadership. What leaders should do and what they should avoid a...
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Visual storytelling: Why is it so powerful?

A visual response to the invitation "to comment, add slides and criticize so as to upgrade the presentation" by Ali Anani PhD, at his wonderful presentation "V…
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A grand presentation with powerful visual reminder why storytelling is crucial.

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A Living House in the Dead Sea

A Living House in the Dead Sea Ali Anani, PhD
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A real story of turning rocky problems into great reality

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Ten Signs of Trust Trouble- Trust Across America-Trust Around the World™

Ten Signs of Trust Trouble- Trust Across America-Trust Around the World™ | Creative Writing | Scoop.it
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Considerations and ideas after reading a presentation by Ali Anani

Photo by A Guy Taking Pictures - Creative Commons Attribution License https://www.flickr.com/photos/80901381@N04 Created with Haiku Deck
Ali Anani's insight:

Great insights on Reverse on the Reverse thinking as a way to generate ideas and acquire new perspectives

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Considerations and ideas after reading a presentation by Ali Anani

Considerations and ideas after reading a presentation by Ali Anani | Creative Writing | Scoop.it
I have recently read a presentation entiled "Reverse Businesses" that Ali Anani posted on SlideShare. Rarely I found a presentation so full with clever and useful ideas! I was so impressed I decide
Ali Anani's insight:

Dr. Vincenzo sets a great example of reviewing a presentation and solidly adding gem ideas to it

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4 Successful Marketing Campaigns People Will Always Talk About

Thinking of an effective marketing strategy for your product or company? Learn from the four successful campaigns we featured in this presentation.
Ali Anani's insight:

Senses as promotional tools are very well documented in this lovey presentation

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Metaphors in Education Fixing Body Temperature and Exchange Rate Ali…

Fixing body temperature and exchange rate share many commonalities. Using the human body as a living metaphor open our eyes to new policies in dealing with eco…
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Driving Cars and Driving Businesses

Driving Cars and Driving Businesses Ali Anani, PhD
Ali Anani's insight:

Driving cars serves as a good metaphor for decision-making. Hesitant drivers and hesitant managers may be faulty of making bad decisions, to give one example.

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Driverless Cars (Part 2): the Ripple Effects | Insurance Thought Leadership

Driverless Cars (Part 2): the Ripple Effects | Insurance Thought Leadership | Creative Writing | Scoop.it
Ali Anani's insight:

I challenge the reader to stop reading the full article. It explains the potential rippling effects of driverless cars in a fascinating manner

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Here are great tips for Reflection, a really powerful learning process

Here are great tips for Reflection, a really powerful learning process | Creative Writing | Scoop.it
Reflection is acknowledged as a highly valuable element of the learning process. We need to reflect on both our mistakes and our successes.
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ادوات لتصميم الانفوجرافيك

تعرف على أهم ادوات تساعدكم على تصميم انفوجرافيك
Ali Anani's insight:

Quite useful and relevant

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This Is the Simplest Company Logo Generator You'll Ever Use

This Is the Simplest Company Logo Generator You'll Ever Use | Creative Writing | Scoop.it
If you’re somewhat lacking in design skills but really need a logo and a name to get your business up and running, there are a few tools out there that…
Ali Anani's insight:

Simple and productive

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2015 Digital Marketing Trend Predictions

2015 Digital Marketing Trend Predictions | Creative Writing | Scoop.it
What should you expect with digital marketing next year? While there are no guarantees, here are my top six digital marketing trend predictions for 2015.
Ali Anani's insight:

Wonderful insights on digital marketing

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The Problem is Knowing the Problem

This presentation suggests opal as a creative metaphor to identifying problems and solving them. There are hidden analogies between opal and problem-defining.
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12 Mind-Blowing Social Media Metrics Facts (Charts) - Heidi Cohen

12 Mind-Blowing Social Media Metrics Facts (Charts) - Heidi Cohen | Creative Writing | Scoop.it
Is your social media marketing yielding actionable results? To help here are 12 social media metrics facts with charts and 11 social media metrics tips.
Ali Anani's insight:
Very interesting and informative charts
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How to Improve Your Social Media Holiday Campaigns

How to Improve Your Social Media Holiday Campaigns | Creative Writing | Scoop.it
Do you have a social media plan for the holidays? Are you looking for ideas to improve your social media marketing over the holiday season? Whether you sell a product or service, social media can help you engage with holiday shoppers and generate more sales. In this article I'll share resources for building a social…
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Effective Communication Techniques for Business « Finance Love Life

Effective Communication Techniques for Business « Finance Love Life | Creative Writing | Scoop.it
Ali Anani's insight:

A wonderful article that is surely worthy of reading.

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Gleaned Screens: Perspectives of Disruption

Technology has been considered to be a disruption, in some respects. But transport, media and communications are presented here from a different perspective. W…
Ali Anani's insight:

Lovely and creative comparative insights

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Business Needs Fractal Indicators- Why and How?

Business Needs Fractal Indicators- Why and How? Ali Anani, PhD
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The disruptive rippling effect of technology

The presentation highlights by example the effect of disruptive technologies on businesses and works. The presentation shows there is a new balance emerging be…
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