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The Changing State of Content Marketing [INFOGRAPHIC] | #SeriouslySocial

The Changing State of Content Marketing [INFOGRAPHIC] | #SeriouslySocial | Creative Writing | Scoop.it
How do you market your business? Do you produce engaging content as part of your strategy? According to a recent study, 78% of businesses in 2013 (that responded) do engage in content marketing.


If you have a blog or produce content on social networks, videos or white papers then you are engaging in content marketing!

So what is the future of content marketing? How will things change?... Take a look.…


Via Jeff Domansky
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Content- to be or not to be.
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Jeff Domansky's curator insight, December 17, 2013 1:46 PM

What's ahead for content marketing?

Intriguing Networks's curator insight, December 18, 2013 3:20 AM

Thanks for this, most interested in the predictions about real people feature inncreasigly in content, it reads somewhat ironically doesn'tit with all the social interactions everyone is engaged upon?

 

I am pondering whether its more about authenticity that underpins the real people and events and havig something that actually connects emotionally as well as logically as more than a conversion click? 

 

In the UK there has been a real swing in mainstream xmas advertising led by an upmarket Department store chain called John Lewis, the others have tried to copy but they have not done it as well. The Ad hardly mentions the brand or the product and the feature is a costly animation. Interesting to see such emotive content and everyone is talking about it around the Xmas campaigns. Guess its a bit resonant with the Apple Think Different Ads. So how Companies trnslate that into streams of online content that fit the overall Brand Strategy is going to be interesting...

 

Theres a post about Facebook's Compassion and Content Strategy Teams and how they are researching and refining dealing with annoying content, may seem off-track but in terms of the future of Content Marketing understanding how not to endup with users tuning out may well be key? http://www.huffingtonpost.com/2013/12/16/facebook-compassion_n_4441716.html strikes me that in business content we will face similar and significant challenges in the battle against the white noise even more so now Facebook say theya re carefully rolling out auto play video ads the bane of most users and the price they pay for a free platform...

 

Food for thought thanks again!

Alison D. Gilbert's curator insight, December 27, 2013 6:57 PM

I am curious about the way things will change. Are you?

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Antifragility: From Details to Nuances

Antifragility: From Details to Nuances | Creative Writing | Scoop.it
Historically, we have embraced the Pareto principle (or 80/20 rule) where 80% of the effects come from 20% of the causes, but as Nassim Nicholas Taleb emphasize in Antifragile: Things that Gain from
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"We are moving to a more VUCA (volatility, uncertainty, complexity, and ambiguity) world from a more SCSC (stability, certainty, simplicity, and clarify) world!", the post eloquently states

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"Note And Vote": How Google Ventures Avoids Groupthink In Meetings

"Note And Vote": How Google Ventures Avoids Groupthink In Meetings | Creative Writing | Scoop.it
Meetings want to suck. Wrest control of them with this seven-step strategy.
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Amazing and in line with some of my thoughts outlined in Unequal Opposites presentation

http://www.slideshare.net/hudali15/unequal-opposites

Two different approaches that intersect like two circles making a Venn Diagram

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30 Famous Quotes That Will Inspire Success In You

30 Famous Quotes That Will Inspire Success In You | Creative Writing | Scoop.it
We all need some inspiration from time to time and that is why we have compiled a list of famous inspirational quotes that will help contribute to your success.
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fantastically inspirational quotes

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7 Storytelling Techniques and How To Apply Them

7 Storytelling Techniques and How To Apply Them | Creative Writing | Scoop.it
Storytelling is one of the marketing world’s new darlings. It’s a marketing strategy that has made it’s way into everywhere fromboard rooms to mom and pop stores. Storytelling is even ...
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Nice wrapup

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15 Twitter Hacks That Will Turn You Into a Twitter Ninja

15 Twitter Hacks That Will Turn You Into a Twitter Ninja | Creative Writing | Scoop.it
Try these 15 easy Twitter hacks to get more organized and find more enjoyment sharing and engaging on Twitter.
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Top 10 Twitter tips and tricks

Top 10 Twitter tips and tricks | Creative Writing | Scoop.it
The top 10 Twitter tips and tricks for new and old twitter users.
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Quite informative

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5 Essential Indicators of Top Talent | A Change...

5 Essential Indicators of Top Talent | A Change... | Creative Writing | Scoop.it
Can you recognize a top performer when you meet him? We all like to think we can, but even the best can overlook real talent. Think back to Facebook and Twitter. Both companies failed to hire Brian Acton, cofounder of WhatsApp, which was recently acquired by Facebook for $19 billion. Simply put, ...
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A must read. period

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How to Turn a Doomed Business Around

How to Turn a Doomed Business Around | Creative Writing | Scoop.it
Transforming a business is a step-by-step process that only looks good in retrospect--if it works.
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Great insights here

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How falling leaves may help falling businesses?

The document suggests using the falling of tree leaves as a metaphor for failing and falling businesses. The document throws many questions in order to explore…
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Twitter Promoted Video: This Week in Social Media |

Twitter Promoted Video: This Week in Social Media | | Creative Writing | Scoop.it
Social media news and new developments making social media marketing easier. (Twitter promoted video, Facebook cross-device reports, Pinterest promoted pins)
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Very interesting & promising new applications

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Unequal opposites

This presentation offers an explanation of why meetings go chaotic leading to making wrong decisions. The presentation offers a creative and logical approach t…
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Siddhartha Trivia Page 1

Siddhartha Trivia Page 1 | Creative Writing | Scoop.it
Want to be able to impress people with your Siddhartha knowledge at dinner parties? Get your trivia here.
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Great insights on storytelling structure with examples

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Tweet from @CreateTheRipple

Tweet from @CreateTheRipple | Creative Writing | Scoop.it
You have to let go to move forward.... pic.twitter.com/aCP9Im4rSd
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Great quotes here

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Dose of does

New look at business success factors
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Grammar is incorrect, but is the logic so?

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Meaning of The Color Green |

Meaning of The Color Green | | Creative Writing | Scoop.it
 Meaning of the color green is life, renewal, nature, and energy. Green is associated with growth, harmony, freshness, safety, fertility, and environment, money,
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Interesting analysis of color meaning

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4 Ways Negative Thoughts Are Holding You Back - Empower the Leader in You

4 Ways Negative Thoughts Are Holding You Back - Empower the Leader in You | Creative Writing | Scoop.it
Negative thoughts about ourselves send self-limiting messages about what we can accomplish is life. We need mental strength to extinguish negative thoughts.
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Clean your mind of negative thoughts. Wrong thoughts llead to wrong actions

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Lead Like An Alpha Wolf

Lead Like An Alpha Wolf | Creative Writing | Scoop.it
Want to dominate your market? Then cancel your next change management seminar and read this on the alpha wolf. Great leaders recognize that, like it or not, humans are animals. And like the wolf, we organize into tight-knit, family-like units that must be run in an optimal way to thrive. The [...]
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A quite interesting post with lovely perspectives on leadership

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How to Use Google Plus For Business: 8 Marketing Tips to You to the Top

How to Use Google Plus For Business: 8 Marketing Tips to You to the Top | Creative Writing | Scoop.it
Google Plus marketing. That’s probably something you’re not overly familiar with. Who uses Google Plus for business? Everyone uses all of the internet giant’s other tools, but for some reason, Google+ seems to have slipped through the cracks. Or has it? Google+ has over 150 million active monthly users, and 50% of its users sign …
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Strategies to enhance focus at work, school and home

Strategies to enhance focus at work, school and home | Creative Writing | Scoop.it
The pace of modern life doesn't always lend itself well to focus or concentration - especially given all the things we try to get done in a day.I recently hosted a live Q&A on Facebook about the See it on Scoop.it, via A Change in Perspective...

Via Bobby Dillard
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Ignorance Is Better than Negative Thinking

Is ignorance better than negative thinking and semi-knowledge? The mini presentation argues it is.
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How apps like Spring are changing consumer behaviour | The Wall Blog

How apps like Spring are changing consumer behaviour | The Wall Blog | Creative Writing | Scoop.it
The world of e-commerce is buzzing at the moment; Ebay is celebrating its 15th anniversary since the first UK sale and new apps and services are being launched
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Changing technologies are shaping up consumer behavior. Read this post for greater details

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8 Tools to Help You Create the Perfect Selfie

8 Tools to Help You Create the Perfect Selfie | Creative Writing | Scoop.it
Great blog post at Kim Garst - Social Media for Business Owners :

I have to admit, I am a bit fascinated by the concept, popularity and mass use of the ‘selfie’. The word itself came into existence [..]
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A good and useful read

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Terra Nostra

Terra Nostra | Creative Writing | Scoop.it
The community to share and admire the pictures that capture the beauty of the Earth in all its splendour.
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Some really inspiring images that capture imagination

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Snaky assumptions a creative approach

False assumptions, false opinions, false expectations and others may lead businesses and lives astray. False assumptions are like snakes; they bite you unexpec…
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Redesigned to reflect The ultimate truth can only be seen with the eyes of the thought (quoted from David Navarro's comment)

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4 Things Leaders Get Wrong About Creativity

Design theory and branding professor Natalie Nixon says the reason we don't see more creativity in business is that most leaders don't have any idea what it is.
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This is a must read article no question

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