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The 3 Rules of Transmedia Storytelling from Transmedia Guru Jeff Gomez

The 3 Rules of Transmedia Storytelling from Transmedia Guru Jeff Gomez | Creative Writing | Scoop.it

Via The Digital Rocking Chair
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Three simple rules everywhere is a title of a presentation I published on slideshare. This post gives one further great example of three rules everywhere.

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The Digital Rocking Chair's curator insight, December 6, 2013 12:07 PM


Paula Bernstein:  "Transmedia is such a buzz word these days, but very few people seem to really understand what it means" ...

Bill Weigall's curator insight, December 7, 2013 12:46 AM

Something to consider re productions

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Creative and Challenging Perspectives on Employees' Disengagement

Paints disengage from their substrates. Leaves, skin and branches disengage from trees. Are these disengagements similar? And are they extensible for human disengagement, or at least would provide early indicators that employees' disengagement is nearing?As for the possible similarities of disengagement in paints and trees pictures speak louder than words.Paint Wrinkling and Paints WrinklingWinkles for when the top layer dries faster than the bottom layer or when top layer is applied on a contaminated surface.Is that strange to organizations? We may expect that in hierarchical organizations t
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I believe this post is challenging to its topic. I look forward to your feedback

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The OTHER Side of Doing Business

It is not the Other Side of Midnight; it is the final episode of O.T.H.E.R. Loop suggested by Rod King, Ph.D. I have previously covered Observe, Think, Hypothesize and Experiment. Today I  complete the Loop by discussing Reflect.As I was looking images of immature currants I Observed that the fruits darken and lose their maturity as they ripen. WOW as I am back to Observe.  This Observation made me Think of the possibility that some organizations start transparent and then turn dark. I am hypothesizing that maturity leads to less transparency. Less transparency means less Reflection
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Is Strategy Knowing Your Direction or Exploring Your Directions?

Having just returned from an exhaustive trip, I feel too tired to write. However the idea of this post is hovering over my mind and I want to relieve myself from its irritation of writing it.Is strategy knowing where to go and which direction to take? Birds normally fly to s predetermined destinations in V-Forms. They might fly to the same destinations for years. Ants go in groups into different directions. Once a group of ants identifies a reachable source of food soon other groups follow. They explore which direction to go.Magnetic lines show a directional trend as well. Scattered magnetic
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Fractal Metaphors for Storytelling

The Sierpinski Triangle of fire triad serves as a great metaphor for storytelling. Scaling up this triangle intensifies the conflict, but also purifies the spi…
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I am grateful to the 70 shares of this presentation ion linked in in 28 hrs

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A Metaphor for Organizational Performance

Burning a low-quality fuel in a poor furnace serves as a metaphor for poor management and employee performance. The resulting gases cause an inner greenhouse e…
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Stages of Business Structure Evolution- Unique Viewpoints

It is astonishing the quality of the last presentation by Rod King, Ph.D on: 5 Stages of Market Evolution. These five stages are depicted I the figure below. What attracted my eye and prompted me to write this post and a presentation on: Customerphobic Organizations is stage 2 marked by the red arrow and which Rod King, Ph.D named Chain (Linear/Pipe) pattern. To me this linkage between supplier and customer looks like a nail. Immediately the idea of tree leaves that are hydrophobic (water-repellent) have a micro-structure of bed of nails that prevent water from adhering to them popped up
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Raise Your H High

Raise Your H High | Creative Writing | Scoop.it
It is time move on to discuss the H of O.T.H. E.R. H stands for hypothesize having covered in the previous two posts the Observe and Think differently.Hypothesizing means making an assumption that can be validated through experimentation and observation. Here we note the Observation (O in O.T.H.E.R.) showing up again. Observation is use is further expanded to include the possible validation of hypothesis. Observation plays two key roles one in generating ideas and one in validating them. Great care must be exercised to separate the two roles of ideas generation and ideas validation.Equally im
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How to Think Differently and Shine?

How to Think Differently and Shine? | Creative Writing | Scoop.it
It is teatime to  visit the T habit of the O.T.H.E.R five habits loop that serves to building great organizations as suggested by Rod King, Ph.D. In my previous post I covered the Observe habit. In the age of uncertainty, short-lived products, crowdedness of products and services conventional thinking may be hazardous to business health. Thinking differently is more than just a mind setup. It means approaching problems in new, innovative ways. conceptualizing problems differently and understanding your position in relation to any particular situation in new ways.Whatever issue you m
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Customers Maintenance

The maintenance of equipment serves as a great metaphor towards the "maintenance of customers".
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Paint Your Organization with Durable Success

Paint Your Organization with Durable Success | Creative Writing | Scoop.it
Out of nowhere a metaphor popped up in my mind for the building of successful organizations. It is the paint metaphor. The questions that apply to the selection of a paint are extensible for organizations.The selection of a paint is not a simple exercise. Color, finish, gloss, cost, technology employed, quality, nature of object to be painted, intended use, ambient conditions and taste are among the important factors in paint selection. It is understanding the process of choosing a paint and applying it correctly that helps in painting your organization with the right image that stands the te
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Brainstorming is wrong- it should be SenseSworming

Brainstorming is wrong- it should be SenseSworming | Creative Writing | Scoop.it
The idea of this post stemmed from great discussions and feedback from the great thinker and human Magdalena-Maria GROSU. It is to her that I dedicate this post.It amazes me a lot to read the term "Brainstorming" to generate creative ideas when creativity calls for the use of the right brain. This part uses our senses far more than our logical thinking. It is not as much brainstorming as it is SenseStorming.Brainstorming has many shortcomings. It leaves some participants disengaged and discouraged, namely introverts. Rarely people separate the two phases of ideas generation and idea
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Enjoy the solid comments from great thinkers

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How to Benefit from Marketing Using Emotions Gaps?

How to Benefit from Marketing Using Emotions Gaps? | Creative Writing | Scoop.it
Everyone of us experienced buying a product that excited him/her at first. Soon the excitement disappeared and our initial joy turned into varying degrees of disappointment.This disappointment is proportional to the gap between the drop in the level between our initial joy and subsequent disappointment. That is to say to the emotional gap that formed.You may measure sentiments using Twitter. Quite often you measure sentiments at different time intervals and you end up with different sentiment results. If you notice a drop in the percentage of positive sentiments then you have an opportunity t
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Creative and Challenging Perspectives on Employees' Disengagement

Paints disengage from their substrates. Leaves, skin and branches disengage from trees. Are these disengagements similar? And are they extensible for human disengagement, or at least would provide early indicators that employees' disengagement is nearing?As for the possible similarities of disengagement in paints and trees pictures speak louder than words.Paint Wrinkling and Paints WrinklingWinkles for when the top layer dries faster than the bottom layer or when top layer is applied on a contaminated surface.Is that strange to organizations? We may expect that in hierarchical organizations t
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Hatching of Ideas

Photo by anieto2k
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Hatch your ideas like eggs hatching

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Who are the Influencers? A New Perspective

Who are the Influencers? A New Perspective | Creative Writing | Scoop.it
Are influencers special type of people that have a particular structure that makes them act like magnets attracting people to them? If so, is their magnetism kind of paramagnetic or ferromagnetic? By that I mean do influencers become magnetic only if placed in a magnetic field (paramagnetic), or they have a lasting magnetism because the way they are. What makes influencers special type of people in social networks? How do they attract people around them? I thank Luc STENGER for it is the exchange of comments with him that inspired the idea of this post.Let me take a chemical metaphor. In
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The post drew very inspiring comments

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Experiment and Experience the Hypothesis

It is now about time to visit the E of Rod King's O.T.H.E.R. E stands for Experimentation.Your business makes a Value Hypothesis for its customers. Now, the time is ripe to test your guess of the value you offer by experimentation and observing. Remember the value you offer reflects your opinion and not necessarily that of the customer.Let me share this story to elaborate more on this vital point. Solar cookers were suggested as a great product for the over 300,000 Indian villages. Indian women usually spend considerable time daily to collect wood for cooking. Saving them this time seemed of
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Organizational Self-inflicted Greenhouse Effect on Employees

Factories, vehicles and other activities pollute the earth from their burning fuel. The gases that go in the atmosphere are heat-absorbing. This leads to the warming up of earth with the all the subsequent evil consequences.That we understand and we experience. But how about burning the desire of people to go to work? No burning office is 100% efficient and burning employees shall produce gases that may cause in-house Greenhouse Effect (in addition to stomach disorders).Is that possible? Are people with high stress liable to this possibility more than relaxed people? Are there evidences? If t
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Customerphobic Organizations

Customerphobic Organizations Ali Anani, PhD
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water-repellent tree leaves teach us about customer-repellent firms. I coin the name customerphobic in emulation of hydrophobic

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A Metaphor for Social Disruption

Imagine placing a fast-growing fruit tree in a small pot and what would happen. This serves as a metaphor to predicting the performance and proper building of …
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O.T.H.E.R. Loop Magic and Applications

O.T.H.E.R. Loop Magic and Applications | Creative Writing | Scoop.it
Rod King, PhD published recently a brilliant post about using O.T.H.E.R. for  Loop-producing creative ideas that stand the test of time. I am still so absorbed with this loop that I decided to spotlight it in this post. The figure below shows the components of this loop. These are Observe, Think, Hypothesize, Experiment and Reflect.The starting of the loop with Observe is remarkable. By Observe we mean drumming all our senses to really see, feel, taste, smell, and touch the world around us so that we are so immersed that we become part of it.It is very unfortunate that we teach in closed
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Customers Maintenance Levels

Customers Maintenance Levels | Creative Writing | Scoop.it
The cost of acquiring a customer is almost four-times more expensive than keeping a customer. The idea of "customers' maintenance sprang to my mind and deemed worthy of pursuing.Being "infected" healthily by the recent posts of Rod King, Ph.D, on value creation I extended the concept to customers' maintenance. Not all customers are the same. Some customers are not profitable, few are very profitable. Some customers don't create value at the present; however, they might turn into high-value customers in the future with their direct and indirect influence on non-customers. Using
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Tension Marketing

Tension Marketing | Creative Writing | Scoop.it
I wish to thank Russ Klein for alerting me to the value of tension marketing. I fail to find the right words to thank him enough. I dedicate this post to him with the hope that it reflects a small part of my gratitude to him. Amazing is the disruption of the marketing landscape. The 4Ps of marketing involved 3 strategic components (promotion, Place, Product) and one tactical component that is price. Price is the only component that generates revenue for a business.As much as it is surprising that people are the real ones who generate revenue, surprisingly this component was added later to
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I invite you to read the "inviting comments"

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4 Metaphors for leadership- Is it more of Same?

4 Metaphors for leadership- Is it more of Same? | Creative Writing | Scoop.it
We learn, develop, adapt and may accordingly experience change of beliefs. Authors are on the same boat as they write on what they experience and believe.A good way to discuss this topic is having written on same topic over time. For example, I have come up with four different metaphors to study leadership and its main attributes. Have I been consistent? Did the metaphors lead me in different directions/ What are the commonalities of attributes generated by the four metaphors? I decided to find out.
The Divers Metaphor As divers dive into the unknown, have ability to take risk, knowledge of
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