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What Honeybees Can Teach Marketers

What Honeybees Can Teach Marketers | Creative Writing | Scoop.it
Honeybees are social insects, always exchanging information with each other for the success of the hive. When a bee finds an attractive new flower with a good supply of pollen, it flies back to the
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A fantastic article to read

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The Predicament of Writers

I start with sharing a real story that I experienced and I think is worthy of your attention. I gave a training shop on change management (as if we may mange change) to a leading business form. Few months later the same firm invited me to give the training again. Upon the conclusion of the training the company invited the trainees to a graduation ceremony in which certificates of completion were handed to trainees. Everything went well till the name of XX was called upon to receive his certificate. He asked for permission to say few words. He was permitted and while eying me he said “Dr. Ali y
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Controlling the Uncontrollable

It is amazing how we find ourselves immersed in thoughts that we never expected and are beyond our control. Paradoxically, this chaos may lead to the self-organizing of thoughts. Out of disorder order is born.Last week I published my post on “To LinkedIn, with Love”. In the post I decided to quit writing for LinkedIn because of the decreasing trend of readership to my posts. Few days later, my friend Dr. Edward Lewellen published his post on “Choose How You'll Change”. Right at the beginning of his post he wrote “Every moment brings a variable over which you have
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Why I reversed a decision and the derived lessons

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To LinkedIn, with Love

The title of my post is related to the great movie To Sir, with Love that was released in 1967. The teacher, the magnificent actor Sidney Poitier, left the school having accomplished his mission of transforming the troublemaker students into good-behaving ones.I don’t write on LinkedIn to change minds, but to exchange views, to learn and adapt. I leave the “School of LinkedIn” for different reasons than those of Sydney Poitier. I leave because of a negative trend that I experience lately. On a weekly basis LinkedIn provides authors with statistics on the performance of their
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Questions as a Business Tool

Not all questions have the same value. Some questions have an "irritation value" and all they do is antagonize the customer. On the other end there are questions that mine customer information.Why do you like this soft drink? Because it makes me feel fresh. There is an opportunity here that freshness is an issue f the customer that would be worthy of exploration. May be the customer cares for fresh meet than frozen meet and it is the seller job to find out.Have you ever heard somebody telling you "thanks for your questions as it reminds me of so and so…). Think about it
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Find the value of questions as a business tool

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Coupling customer journey maps with twitter

The presentation suggests a new strategic canvas by combining customer journey maps with information mined from social media. Using a case study the merit of m…
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Creative Surprises

Creative Surprises | Creative Writing | Scoop.it
My good friend Brad Fergusson shared the image below on LinkedIn. The image triggered many thoughts in my mind that I couldn’t escape from. Simple and slightly curved lines resulted in a surprising landscape. Is that not what businesses aspire for by finding simple ways to produce a landscape that is appealing for the consumer? Aren’t storytellers in the same boat as they move storylines to produce suspense, surprise and shock that move readers and fill them with excitement?It is always the simple that produces the marvelous. Let the consumers and readers marvel from what you prod
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Role of creative surprised in life and business by example

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Distraction Is the New Habit

Distraction Is the New Habit Ali Anani, PhD
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New and negative social habits are emerging with powerful impact on business and social lives.

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Visualizing Perception and Co-Authorship

I decided to freeze writing new posts for a while. In fact, I even hardly responded to comments, message or commented on posts lately. Dr.  Vincenzo do Florio then wrote a great post, which triggered me to comment on. In his last response to me dear Vincenzo wrote “ Re: being inert: you taught me that being inert is far from being inactive dear friend! "Disruption is this the ability to turn dormancy into rapid dominance" (from https://www.linkedin.com/pulse/standing-glory-ali-anani-phd?trk=hb_ntf_MEGAPHONE_ARTICLE_POST) Re: writing too much: not at all :) After thought
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See visuals of different opinions

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"A Trip to the Top" of Management Mountain! | LinkedIn

"A Trip to the Top" of Management Mountain! | LinkedIn | Creative Writing | Scoop.it
Great new presentation by Dr. Ali Anani, PhD
https://www.linkedin.com/pulse/trip-top-ali-anani-phd
#AliAnani #Turbulence #TurbulentEnvironment...
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Analogy between reaching the of a mountain and top of the organizational structure

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Lynnette Van Dyke's curator insight, August 5, 3:18 PM

Analogy between reaching the of a mountain and top of the organizational structure

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Learning to Lead Without Authority

Learning to Lead Without Authority | Creative Writing | Scoop.it
What started off as an innocuous query from my leader soon became a chance to explore and grow myself as an individual contributor at a deeper leadership level -- someone who doesn't need a hierarchy, department or budget to make an organizational impact.

Via Anne Leong, Roger Francis, Dianne Reilly
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The title reflects the content

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Carolyn Hughes's curator insight, July 30, 9:19 PM

"True leadership is servant leadership"

Lisa McCarthy's curator insight, July 31, 10:38 AM

Really good article on "modern leadership"

Lynnette Van Dyke's curator insight, August 4, 8:57 AM

The title reflects the content

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amazing trees | Dusky's Wonders

amazing trees | Dusky's Wonders | Creative Writing | Scoop.it
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Truly amazing and pleasing to the eye, heart, spirit and mind

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Pausing and Regularity Can Kill

I offer new perspectives on different facets of life and businesses. I want to disrupt some conventional thinking.Mostly you are aware of the Maslow Pyramid of needs. One issue that makes me uncomfortable with it is the lack of the time dimension. Needs vary and their intensity varies as well. For example, we need fresh air to breathe. Human beings can survive in average three minutes without inhaling Oxygen. Next is water and humans may survive in average three days without drinking. Food is different and humans may go for weeks without food and yet survive.It is this time dimension that we
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Maslow's Pyramid of needs and how they change over time

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Only if I knew what the Romans do

Only if I knew what the Romans do | Creative Writing | Scoop.it
I am traveling with my family to Rome in 48 hours. Somehow the long adage of “when in Rome do what the Romans do” occurred to me. What if I feel I am
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Choose How You'll Change

Choose How You'll Change | Creative Writing | Scoop.it
Change is inevitable.  While you read this post something around you is changing that you're not aware of...yet.  Many people want to believe they have control in their life and control is mostly an illusion.  Think about it.  Whether it's something as simple as your plan of what you'll eat for lunch or as complex as a 5-year business strategy for a 10,000 employee company, your limits of control are very finite.  Every moment brings a variable over which you have no control.So, what's a person or an organization to do?  I like what Tony Robbins says about the 6
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A magnificent read to change your life to the better

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Standing on Icy Glory

High and cold at top and hot and humid at the base form challenges to managers to cater for. Using high trees metaphor the possibility of employees bursting in…
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The Landscape of Questioning

Trends have their spillover effects. The fast dissipation of smart phones has propelled the trend of even changing cars to be smart phones as well. The landscape of cars is changing fast and is exemplary of rapid changes in our lives.This post aims at exploring the emerging trends in the car industry as a proxy to how changes are affecting our consumerism patterns. First, I shall explore the “forest” of the car industry before moving into inspecting the trees (cars).Just a hovering spectrum of what issues people discuss about cars may help in seeing the emerging landscape of the c
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The complexity of the Golden Circle of Why, How and What is discussed with #cars example

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To Be Different Is Not Enough

Be differentDon't be  sheep among the sheepUse differentiation strategies to stand outDo not get lost in the crowdsIf you dare to be different then you dare to be yourselfThe above are just few examples of urging people and their works to be different. Differences catch the eye and stick in the memories of people. Even small differences may get you out of the crowd. If businesses work till evening hours why not stretch the time to late hours? You might not have many customers, but you shall have mostly needy customers with no option but to seek your services. You become their salvag
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Deserve to be different

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Two Revealing Business Metaphors

Two Revealing Business Metaphors | Creative Writing | Scoop.it
Business dynamics are complex. Businesses need to sell to customers to succeed. They need to retain customers and acquire new ones. These are basic facts, but as simple as they appear, they are complex issues. Customer loyalty, customer retention and customer attraction are dynamic and change with time. Are there metaphors that help us in improving our understanding of these issues?In this post I offer two metaphors that would shed some light on these issues and, hopefully, they may lead to bettered customer attraction and retention. The first metaphor is flowers: natural (cut) and artificial
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Two challenging metaphors on dealing with customers

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Epidemic Ideas- at the crossroads

Epidemic Ideas- at the crossroads | Creative Writing | Scoop.it
LinkedIn is surely an idea carrier. As I was screening the LinkedIn homepage so many posts passed y my eyes. Suddenly my eyes froze on an image shared by Angelina Kukkamalla. If your heart and mind work in the same direction then success would be attainable.We have all experienced the controversy of your hear saying do it, but your mind saying don't do it. There is an internal conflict and we consume energy thinking what to do. We might end up procrastinating or doing what we do without being fully engaged.The rapid bifurcation between do and don't do is stressful. if you decide on following
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When my and heart are pulling you in different directions then what to do?

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Customers Journey Maps Coupled to Social Media

Customers Journey Maps (CJMs) are excellent tools to monitor the sentiments of customers at each touch point. Customers vent out their feelings on social media. Coupling CJMs with social media offers a great potential for improving our understanding of customers by revealing their delight and paints at each touch point.Let me start with a case of an eye hospital to see how this coupling between CJMs and social media work together. The customer journey to the eye hospital may be represented as is shown in the figure below:The journey starts with reviewing comments and reviews on social media p
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New insights coupling of tools to improve customer journey with any business

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Standing on Glory

Standing on Glory | Creative Writing | Scoop.it
There are many times that we find ourselves standing on the peak of glory and sometimes by doing no effort. This morning I was looking at the analysis f the daily report of number of views of my SlideShare presentations. The daily average increase is close to 225+-25. This time the views shot up to more than 2000. I found myself setting on a peak effortlessly.This situation recurs in our lives:
A student with an average of 60 all of a sudden gets 95 and above.
An investor in the stock market makes modest daily profits and by a stroke of luck the profits skyrocket.
A storyteller keeps the tens
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Disruption is to be the faster AND stronger

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The Earth Doesn't Forget

The Earth Doesn't Forget | Creative Writing | Scoop.it
We learn from big losses far more than we learn from successes. The aftermath of a dramatic loss are known to us because we all passed through some losses. Sometime later, we may look back at loss that we suffered from which we may derive great lessons and aspirations.The recent E-book by Dr. Edward Lewellen on: The 90-Second Mind Manager Instant Transformation Inside, Outside, and Upside Down is a glowing example of how a loss may reshape us and how it may disrupt our conventional thinking into a novel one that if filled with wisdom. Sadly, the author of the E-book lost his daughter in
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How to turn tragedies into living experiences? Secrets are revealed

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Who Is a Leader? A Provocative Perspective

Who Is a Leader? A Provocative Perspective | Creative Writing | Scoop.it
Amazingly how many definitions of leaders and their attributes. Sometimes, the image of a leader is blurred by so many definitions and profiling. Sometimes, I question the validity of the word leader.If a leader has a vision and is unable to persuade others to believe in his/her vision then this leader is distancing himself/herself from people. Is this leadership? Even if the distance between a leader and followers is not that far in meters; it is not so in engagement. The followers shall disengage from visions that they don't desire to come true. The bonding between a leader and followers sh
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Intense discussions going on

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Marc Wachtfogel, PhD's curator insight, August 4, 4:18 PM

Intense discussions going on

Mark E. Deschaine, PhD's curator insight, August 5, 5:12 PM

Intense discussions going on

Ines Bieler's curator insight, August 6, 4:04 AM

Intense discussions going on

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Resilience and Frothy Ideas

Resilience and Frothy Ideas | Creative Writing | Scoop.it
The story started in 1983 and culminated in 1984 by publishing a research paper in one of the most prestigious scientific journals. Going back and refreshing my memory I find that the paper focused on one aspect of resilience that we could have expanded and built on.The idea that prevailed that time was to use rubber from old tire in adding resilience to asphalt. The process included grinding rubber and then mixing it with asphalt and aggregate. Soon, many problems emerged. The grinding process produced angular grains that tore the asphalt film, the mixing process was made more difficult beca
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New insights on resiliency

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Lynnette Van Dyke's curator insight, August 5, 3:39 PM

New insights on resiliency