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Rescooped by Ali Anani from Public Relations & Social Media Insight
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4 Takeaways on Retail's Digital Future from Marketing Executives at Williams-Sonoma, Sephora, Gilt.com & Macy’s

4 Takeaways on Retail's Digital Future from Marketing Executives at Williams-Sonoma, Sephora, Gilt.com & Macy’s | Creative Writing | Scoop.it

Gone are the days when a mobile strategy was far down on the priority list—a “nice-to-have” bonus for retailers. With a mobile audience of 874 million potential customers, leaders in the ecommerce space are making serious investments to maximize the new opportunities created by the technology we carry with us everywhere we go. In fact, 53% of retail marketers position mobile as their number one strategic priority, according to a Shop.org report.

 

eMarketer recently interviewed top marketing executives from Williams-Sonoma, Sephora, Gilt.com, and Macy’s to dig into the trends, challenges, and opportunities they’re seeing in the increasingly digital world of retail. Mobile is still a rapidly evolving channel, but here are four key takeaways on what these top retail executives had to say about the exciting digital possibilities that lie ahead....


Via Jeff Domansky
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aanve's curator insight, February 4, 9:55 PM

www.aanve.com

 

Scoop Social's curator insight, February 5, 10:14 PM

4 Takeaways on Retail's Digital Future from Marketing Executives

Phyllis Shapiro's curator insight, July 13, 8:03 PM

Here it is

 

Rescooped by Ali Anani from Public Relations & Social Media Insight
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How Colors Affect Conversion Rate

How Colors Affect Conversion Rate | Creative Writing | Scoop.it

...Did you know that color accounts for 85% of the reason why you purchased a specific product? Or that full-colored ads in magazines are recognized 26% more than black and white ads?

 

The psychological elements go even deeper when you look at the specific meanings of colors. For example, if you use the color blue on your products, it will give your customers a calming effect…while black, on the other hand, gives your customers a sense of exclusivity.

 

So, the real question that comes to mind is: how should you use color within your marketing?...


Via Jeff Domansky
Ali Anani's insight:

What color does your marketing sing?

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Alison D. Gilbert's curator insight, January 26, 6:17 PM

Color even affects conversion rate. Visual imput is so sublte yet so powerful.

Intriguing Networks's curator insight, January 27, 3:11 PM

Designers ignore this at your peril and marketers make sure your designers knows, becuase they don't always like 'evidence' to spoil their scheme...

Marie Clement's curator insight, January 30, 8:11 AM

Interesting article - the blue & orange combination to attract impulse buyers is evident on most eCommerce sites - now I know why!

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The New 4Ps of Marketing « Saatchi & Saatchi Asia Pacific

The New 4Ps of Marketing « Saatchi & Saatchi Asia Pacific | Creative Writing | Scoop.it

The 4Ps is a concept originally coined in the 1960s by E.J. McCarthy. In short, if you have the right Product, in the right Place, at the right Price, supported by the right Promotion, you will likely have the right marketing mix in place to be successful. It’s an idea that is still taught in many marketing classes and continues to have traction in certain marketing circles. However, in the Age of Now this model seems out of touch with the expectations of empowered consumers. In turn, we are seeing the traditional 4Ps give way to a new set: Purpose, Passion, Participation, and Profit...


Via Jeff Domansky
Ali Anani's insight:

Who may guess the evolving futuristic 4Ps?

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Miklos Szilagyi's curator insight, December 28, 2013 12:48 PM

Very interesting (and highly relevant to the helping professions such as coaching...) move from the original 4Ps of marketing (the right Product, in the right Place, at the right Price, supported by the right Promotion) to the new 4Ps:

Purpose (what your business stands for),

Passion (all about leveraging the power of your people to build your brand, see Empowerment...), 

Participation (companies are looking for partners with the same values whom they can work with to make a difference and further their reach)

Profit (self-explanatory...)

 

Now, this is not a gobbledygook, these are real elements and here also appears the unavoidable need for a passionate, involved, engaged, aligned and empowered staff... do you understand the importance of this? It is a free advertisement for the helping professions, guys...

Anthony M Turner's curator insight, January 2, 5:12 PM

this makes a lot of sense....

Ashley Pero's curator insight, January 31, 10:45 AM

Great insights on marketing that might make the whole concept seem less foreign to nonprofits.

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Most Coveted Digital Marketing Skills for 2014

Most Coveted Digital Marketing Skills for 2014 | Creative Writing | Scoop.it
These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014.

Via janlgordon
Ali Anani's insight:

Emerging marketing skills are not easily found. Change requires new skills and so is e-marketing

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Siri Anderson's curator insight, February 1, 9:16 AM

Interesting to consider as well from various roles/ fields -- what are the missing skills in social media amongst teachers, nurses, social workers, parents, students, police officers etc.

Frederic Hohl's curator insight, February 2, 5:55 PM

What talents in digital marketing companies will look for in 2014

Thiago Gomes de Lima's curator insight, February 15, 6:49 AM
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Infographic: Why marketers choose certain colors

Infographic: Why marketers choose certain colors | Creative Writing | Scoop.it
This infographic explores the psychology of color and suggests why brands like McDonald’s and Pizza Hut prefer red whereas Lowe’s opts for blue.

Via Jeff Domansky
Ali Anani's insight:

A must reading to know your feelings and feelings of others

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Zeebric's curator insight, May 22, 2013 3:52 AM

Wow...never really considered colours! This infographic makes perfect sense, though

WEDCBiz's curator insight, May 22, 2013 10:21 AM

Not that all of us agree with painting our daughters' rooms pink, but still, color is something we should consider when branding our small businesses.

Alison D. Gilbert's curator insight, May 23, 2013 5:12 PM

Red is a color that stimulates the appetite for food. Blue suppresses it.

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What Push Notification means to #Mobile #Marketing?

What Push Notification means to #Mobile #Marketing? | Creative Writing | Scoop.it
Of those who download a brand’s mobile app, 68% opt-in to receiving push notifications from that app, according to Responsys research. Here's why push is one of the most promising areas of mobile marketing today.

Via Eric_Determined / Eric Silverstein
Ali Anani's insight:

When push marketing is applauded?

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Eric_Determined / Eric Silverstein's curator insight, January 25, 3:48 PM
  • "What if push notifications could be part of an orchestrated #customer #journey giving customers the information that they need, when they need it and on their device of choice?"
Push Notification creates a frictionless experience. With Consumers opting-in, make sure you have a well defined strategy to engage and offer the right value.
Share your thoughts on push notifications?
Andrea Puerari's curator insight, January 26, 9:11 AM

"Target and Wegman’s are among the retailers that have found ways to fuse the online and offline shopping experience with mobile apps ...Apps will increasingly redefine and enrich the in-store experiences that brands can create for their customers"

Michael Allenberg's curator insight, January 31, 8:15 AM

This is a fascinating read...

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What is Influencer #Marketing? New trend for 2014

What is Influencer #Marketing? New trend for 2014 | Creative Writing | Scoop.it

Via Eric_Determined / Eric Silverstein
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John M. Lee's curator insight, January 25, 6:40 PM

Important Topic

Denise Barbezani's curator insight, January 27, 1:46 PM

Share your thoughts.

Carlos Polaino Jiménez's curator insight, February 1, 3:51 PM

Datos al día. Basicos para los community managers!

Rescooped by Ali Anani from Public Relations & Social Media Insight
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Teenagers say goodbye to Facebook, adding street cred to WeChat

Teenagers say goodbye to Facebook, adding street cred to WeChat | Creative Writing | Scoop.it

We’ve heard about how Facebook is losing its street cred and its teenage audience as more and more baby boomers (their parents) join the platform. Where are all the teenagers going to, then? The answer is WeChat.

 

Chinese messaging app WeChat is the fastest growing social app used by youths worldwide, according to a study by Global Web Index. The latest study was conducted based on the feedback from teenagers aged 16 to 19 globally, excluding China. WeChat saw a 1,021 percent increase in usage among youths between Q1 and Q3 2013. The second-fastest growing is Vine at a rate of 639 percent, followed by Flickr (254 percent)....


Via Jeff Domansky
Ali Anani's insight:

Sometimes I wonder if Maslow pyramid of need should be revised to position social needs at a higher need level

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Ganapathi's curator insight, November 27, 2013 11:40 PM

Parents in & Kids out....generation after generation its happens every where....now its seems to be happening for FB...check out "WeChat" is getting better.....this is a Chinese app, supported by Chinese population....but still seems FB is loosing its "cool"....wait & watch.....any thoughts?

Alison D. Gilbert's curator insight, December 1, 2013 6:29 PM

I don't mind not hanging out with the 16 - 19 year old teenagers on Facebook. In fact, I kind of prefer it. The only thing is, I wish Facebook did not have such a 'stick up its butt' sometimes.

Elsie Whitelock's curator insight, December 9, 2013 7:54 AM

Been using this app for awhile. Is fun.

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Winning With Google+ - How Ferrari, H&M, Cadbury & BMW Reach Millions More Customers

Winning With Google+ - How Ferrari, H&M, Cadbury & BMW Reach Millions More Customers | Creative Writing | Scoop.it

Discover how big brands, from cars to candy, are making Google+ work for them by operating like community managers in this post from TopRank Online Marketing.


From cars to candy, big brands are proving that Google+ can be an important part of their digital marketing strategy. There are massive strengths, especially for brick and mortar retailers with both online and physical locations. Those brands that are making Google+ work for them operate more like true community managers.


Social media success doesn’t happen overnight and without effort. For those brands that recognize Google+ represents a social layer of Google overall, it’s a great way to engage fans and promote products, especially, using a multitude of digital content. In fact, that’s what the following brands have in common: the ability to connect visually and viscerally with their fan base...


Via Jeff Domansky
Ali Anani's insight:
Expand your social network, see how groups form and what they can do for your business
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Wendy Flanagan's curator insight, August 28, 2013 9:23 AM

Big brands taking more SEO via Google+ marks the end of influence for small companies in that media channel. For Google Search, this indicates a real challenge for their ad platform attractiveness in the mid-market.

 

If ads are purchased by big brands, driving up the cost per click, and free space on G+ is purchased by big brands with entire teams dedicated to content strategy and SEO, Google will essentially undermine its viability as an advertising channel, becoming nothing more than a shootout between the largest players.

 

Further, consumers will start to look for a new search engine that doesn't weight results based on the amount of money spent to rank.

Jeff Domansky's curator insight, August 28, 2013 2:02 PM

Nothing like learning how Google+ adds value from a couple of useful social marketing case studies.

Andy Birkitt's curator insight, August 30, 2013 5:51 AM

Really interesting case studies that show just how you can make Google+ work for your business.