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How Klout Is Twerking Your Mind About Influence

How Klout Is Twerking Your Mind About Influence | Creative Writing | Scoop.it

...By calling social scores “Influence Scores,” companies like Klout (who’s tagline is “The Standard For Influence”) have set expectations in the market that influence can be measured with scoring algorithms. However, influence is much more complex.

 

By setting the wrong expectations, social scoring companies have changed how marketing and PR professionals think about influence, and how to identify it. Instead of finding influencers from a context and audience approach, marketing and PR professionals look at metrics like follower count, unique visitors, and social scores to get a glimpse on who’s “influential,” which in most cases doesn’t work – popularity doesn’t necessarily equal influence....


Via Jeff Domansky
Ali Anani's insight:

Scores that are not

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Jeff Domansky's curator insight, September 5, 2013 11:02 AM

Social cred or socially awkward? A thoughtful post that raises some interesting questions about social influence, twerking or not.

Chris Decroix's curator insight, September 9, 2013 12:26 AM

Measuring social influence isn't all about popularity on social networks...

Stephen Dale's curator insight, September 9, 2013 1:11 AM

This quote from the article says it all for me:

 

It’s not the size of the influencer’s audience that matters, or even how/if the influencer talks about your brand. What matters is how others react to what the influencer says about your brand.

 

Another example of how we get misled by not understanding the meaning of numbers - e.g. a high Klout/Peerindex/Kred score.  

Rescooped by Ali Anani from Curation, Social Business and Beyond
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The Influence Landscape: The Evolving Power of Shapers & Influencers

The Influence Landscape: The Evolving Power of Shapers & Influencers | Creative Writing | Scoop.it
What will be the impact on your business of changing global trends such as: shifting macro economics, social and geopolitical trends, globalization, the increasing influence of the BRIC nations, climate change, food/water and other resource...

Via janlgordon
Ali Anani's insight:

I love it

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Global Trends Team's comment, October 3, 2013 1:27 AM
Thanks to all for sharing. Just came across this article on influence which may also be of interest: http://blogs.imediaconnection.com/blog/2013/10/01/is-influence-dead/
Sebastien Caron's curator insight, October 19, 2013 12:10 PM

The Social Business transformation have brought to the enterprise, properties of political systems. Therefore, mapping and monitoring your network of influencers should become part of your operations. 

Matthew Quetton's curator insight, October 21, 2013 9:25 AM

Insightful article of how you can map and manage the influence within your business ecosystem.