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Rescooped by Ali Anani from New Customer - Passenger Experience
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What Push Notification means to #Mobile #Marketing?

What Push Notification means to #Mobile #Marketing? | Creative Writing | Scoop.it
Of those who download a brand’s mobile app, 68% opt-in to receiving push notifications from that app, according to Responsys research. Here's why push is one of the most promising areas of mobile marketing today.

Via Eric_Determined / Eric Silverstein
Ali Anani's insight:

When push marketing is applauded?

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Eric_Determined / Eric Silverstein's curator insight, January 25, 3:48 PM
  • "What if push notifications could be part of an orchestrated #customer #journey giving customers the information that they need, when they need it and on their device of choice?"
Push Notification creates a frictionless experience. With Consumers opting-in, make sure you have a well defined strategy to engage and offer the right value.
Share your thoughts on push notifications?
Andrea Puerari's curator insight, January 26, 9:11 AM

"Target and Wegman’s are among the retailers that have found ways to fuse the online and offline shopping experience with mobile apps ...Apps will increasingly redefine and enrich the in-store experiences that brands can create for their customers"

Michael Allenberg's curator insight, January 31, 8:15 AM

This is a fascinating read...

Rescooped by Ali Anani from New Customer - Passenger Experience
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What is Influencer #Marketing? New trend for 2014

What is Influencer #Marketing? New trend for 2014 | Creative Writing | Scoop.it

Via Eric_Determined / Eric Silverstein
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John M. Lee's curator insight, January 25, 6:40 PM

Important Topic

Denise Barbezani's curator insight, January 27, 1:46 PM

Share your thoughts.

Carlos Polaino Jiménez's curator insight, February 1, 3:51 PM

Datos al día. Basicos para los community managers!