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Rescooped by Ali Anani from Public Relations & Social Media Insight
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32% Of All Online Purchases Are Made With A Mobile Device

32% Of All Online Purchases Are Made With A Mobile Device | Creative Writing | Scoop.it

No one can deny the rapid rate in which Mobile Commerce is growing.

 

A recent report from comScore showed that online retail spending had grown by 14% last year, while total consumer retail spending had only grown by single digits. At the moment, most online spending is still happening over desktop and laptop computers, but that is expected to change, and soon, according to recent data from the U.S. Census and other sources.

 

Mobile Online Spending is the Way of the Future.People might still be using their computers to buy online, but they won’t be for much longer. According to Digiday, commerce is one of the industries that will be most affected by growing mobile platforms. According to a forecast by Goldman Sachs, global e-commerce is expected to grow to $638 billion by 2018. Goldman also asserts that it will be tablets rather than smart phones that will be the primary source of online spending....


Via Jeff Domansky
Ali Anani's insight:

Rapid change is disrupting the familiar purchasing habits

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Jeff Domansky's curator insight, April 18, 11:57 AM

Mobile shopping will continue to grow sharply and new strategies are needed to capitalize.

aanve's curator insight, April 18, 10:49 PM

www.aanve.com

 

rodrick rajive lal's curator insight, April 20, 11:56 PM

I guess few would deny how shopping has become more of an online activity with the mobile phone helping to make the experience more virtual!

Rescooped by Ali Anani from Mobile Customer Experience Management
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Creating A User-Friendly Mobile Experience - Business 2 Community

Creating A User-Friendly Mobile Experience - Business 2 Community | Creative Writing | Scoop.it

In the past, companies only had to worry about providing an experience to their customers in their stores, but today, due to the rise of technology, this is no longer the case. As our society continues to adapt to the technological advances and the massive amount of customers using smart phones, tablets, laptops and desktop computers, businesses are also having to adapt to the way they provide their same customer experience, but on a mobile platform. Here are 8 tips that could help your company create a successful mobile platform experience:




Via Russ Merz, Ph.D.
Ali Anani's insight:

One change creates new changes and needs

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Russ Merz, Ph.D.'s curator insight, December 22, 2013 4:11 PM

A useful set of guidelines for delivering a user-friendly #mobileexperience to customers.

Eric_Determined / Eric Silverstein's curator insight, December 23, 2013 10:05 PM

Point 7 is so true: The best customer support is no support at all


The best #customer #experience is a frictionless experience.


Any other points you would add that is critical to the mobile experience?

Guillaume ANDRE-WALLUT's curator insight, December 28, 2013 3:46 AM

Quels règles d'or à suivre pour mettre en place une expérience conso digitale (développement d'une appli marque, par exemple)

Rescooped by Ali Anani from New Customer - Passenger Experience
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What Push Notification means to #Mobile #Marketing?

What Push Notification means to #Mobile #Marketing? | Creative Writing | Scoop.it
Of those who download a brand’s mobile app, 68% opt-in to receiving push notifications from that app, according to Responsys research. Here's why push is one of the most promising areas of mobile marketing today.

Via Eric_Determined / Eric Silverstein
Ali Anani's insight:

When push marketing is applauded?

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Eric_Determined / Eric Silverstein's curator insight, January 25, 3:48 PM
  • "What if push notifications could be part of an orchestrated #customer #journey giving customers the information that they need, when they need it and on their device of choice?"
Push Notification creates a frictionless experience. With Consumers opting-in, make sure you have a well defined strategy to engage and offer the right value.
Share your thoughts on push notifications?
Andrea Puerari's curator insight, January 26, 9:11 AM

"Target and Wegman’s are among the retailers that have found ways to fuse the online and offline shopping experience with mobile apps ...Apps will increasingly redefine and enrich the in-store experiences that brands can create for their customers"

Michael Allenberg's curator insight, January 31, 8:15 AM

This is a fascinating read...

Rescooped by Ali Anani from UXploration
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The Elements Of The Mobile User Experience

The Elements Of The Mobile User Experience | Creative Writing | Scoop.it
Mobile users and mobile usage are growing. With more users doing more about mobile, the spotlight is on how you can improve the average person elements that together produce the mobile user experience.

Via Mario K. Sakata
Ali Anani's insight:

The shapers of mobile users are greatly described

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danielle's curator insight, October 14, 2013 9:01 AM

Mobile UX is exciting new area of UX research