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Rescooped by Paula Nottingham from Public Relations & Social Media Insight
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Social Proof Is the New Currency | Social Media Today

Social Proof Is the New Currency | Social Media Today | the digital world | Scoop.it

Businesses that can integrate social proof into their marketing efforts seamlessly will join this new “socially rich” class - rich in fans and followers, not number of zeroes in your bank account.

 

...You see, people care about what others think. When we buy stuff, we want to know what others think about it first. A 2012 Nielsen survey indicated that 92% of people globally trust word-of-mouth recommendations from friends and family.

 

Happily for customers, the power of the Internet allows customers to access a vast wealth of information that is literally right at their fingertips. 85% of consumers say that they refer to online reviews before making a purchase at a local business, and 67% of shoppers read 6 online reviews or less before feeling that they can trust the business....


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Jeff Domansky's curator insight, November 17, 2013 1:11 AM

Social proof is fast becoming a valuable currency in the social marketing world.

Sydney Cardozo's curator insight, December 5, 2013 9:19 PM
Social Media allows the spread of information to consumers. They are able to read several reviews before the purchase of a product. To avoid brutally honest and negative reviews of their products, producers are forced to create the best possible products. They don't want consumers to be trashing their products/saying they lied about them/etc. on the internet where everyone in the world can see. There is greater transparency in the market.
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Google Books wins case against authors over putting works online

Google Books wins case against authors over putting works online | the digital world | Scoop.it
US court rules tech company's online library 'benefits society' and would actually lead to increased sales of books
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soemthing to follow

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Rescooped by Paula Nottingham from 21st Century Learning and Teaching
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You May Be a 21st Educator If... - Getting Smart by John Hardison - 21stedchat, blended, BlendedLearning, edchat, EdTech

You May Be a 21st Educator If... - Getting Smart by John Hardison - 21stedchat, blended, BlendedLearning, edchat, EdTech | the digital world | Scoop.it
Words like “flipped,” “blended,” “asynchronous,” “differentiated,” and “MOOC” are not words to describe how you feel after inhaling a chili hotdog just before riding a roller coaster called the “Vomit Van.” Instead, these words are part of your...

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Gust MEES's curator insight, November 8, 2013 4:47 PM

 

If YOU get also a big laugh, YOU would have understood it ;)

 

Andy Lee's curator insight, November 9, 2013 12:40 PM

Good article on 21st Century skills for teachers.

Halina Ostańkowicz-Bazan's curator insight, November 10, 2013 2:17 AM

A MUST reading.

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How do I know that all of this was real? The dark side of being a digital stranger in an online learning environment – Part 2 | Peter Bryant

How do I know that all of this was real? The dark side of being a digital stranger in an online learning environment – Part 2 | Peter Bryant | the digital world | Scoop.it

PETER BRYANT
Higher Education. Creative Industries. Thoughts. Opinions. You get the drift!

 

Introduction

 

In part 1 I started to explore some of the darker aspects of online engagement, particularly the process of disinhibition, which can be facilitated by the anonymity, fantasy, openness and freedom that engaging online affords. In this post, I want to take that analysis a little further and perhaps a little deeper into our practices as both digital citizens and academics. More specifically, I am going to unpack some of the notions around authenticity and realness. Lying at the heart of an educational experience is the ability to understand why something is authentic or real. Without that, we are left with a bunch of words sans context. Repeated, spoken but not contextualised or understood. Remembered, resourced but without meaning or resonance.

 

The use of e-learning as an instrument of replication and repetition is a theme I have explored in a number of earlier blog posts. The concept of the digital stranger throws a specific light on why using web 2.0 platforms and social media specifically as didactic, broadcast-led instruments firstly may isolate learners who have been moved significant components of their interactions and relationships to an on-line environment and secondly miss an opportunity to explore different modes of authenticity and realness, facilitated by a learners disinhibited to varying degrees, being interactive and collaborative.

 

Read more:

http://peterbryant.smegradio.com/?p=266

 


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How do I know that all of this was real? : The dark side of being a digital stranger in an online learning environment – Part 1 | Peter Bryant

How do I know that all of this was real? : The dark side of being a digital stranger in an online learning environment – Part 1 | Peter Bryant | the digital world | Scoop.it

‘Digital strangers are people we interact with, people we are inspired by, people we understand (even a little) about their views and their position in a specific network, but know very little about. We can still learn from and with them. We can create and share. We can innovate and solve problems. We can increase awareness and affect change. We can engage, entertain and provide comfort or inspiration.’

 

At the heart of the concept of the digital stranger is the belief that online interaction affords both the opportunity to represent ourselves in different and (sometimes) untraceable and hidden ways as well as the ability to express ideas, opinions and emotions that because of the apparent anonymity of the virtual environment, we might be unwilling to do face to face. There is a unique manifestation of the digital stranger in the area of online learning that has significant and far-reaching impacts on the effectiveness of student learning and teaching. This post (which will be published in two parts) will look at how the darker side of the digital stranger poses challenges for designers and facilitators of online learning (in all its guises – I use the phrase online learning to mean everything from component based blended learning through to complete online programmes)....


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Searchlights and sunglasses: Field notes from the digital age of journalism

Searchlights and sunglasses: Field notes from the digital age of journalism | the digital world | Scoop.it
Searchlights and sunglasses

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The four key challenges of managing media convergence

The four key challenges of managing media convergence | the digital world | Scoop.it

The ever-evolving media landscape presents significant challenges to marketers.

 

Brands are now required to work out how best to communicate across a growing number of channels ranging from traditional media to digital environments, all the while maintaining a consistent message and identity.

 

To find out how marketers are adapting to deal with the change in the way that people engage with media channels, Econsultancy and Mediaocean have today published a new report entitled Managing Media Convergence. The report is based on a survey of 124 agencies as well as in-depth interviews with 18 executives from agencies and brands, all with significant interest and experience in managing media.

 

It covers how to define the convergent environment, identifies pain points in managing new workflows and examines how the measurement of media is evolving as a result. The author identified four key trends running through the report....


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Jeff Domansky's curator insight, November 17, 2013 1:30 AM

The four keys to media convergence are worth noting:  the consumer is in the driver seat; Digital domination; new client / supplier relationships; and results are more measurable than ever before.

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Which Country is Leading Online Education?

Which Country is Leading Online Education? | the digital world | Scoop.it
Online education is a hot topic if you are an academic institution or a corporation looking to train your employees with a learning management system (LMS)

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Gerardo Varela's curator insight, November 4, 2013 12:49 AM

Los países que encabezan la educación en línea

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Know your product: Is the MOOC the messiah or just a very naughty boy? | Peter Bryant

Know your product: Is the MOOC the messiah or just a very naughty boy? | Peter Bryant | the digital world | Scoop.it

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Indie Talks Episode 34 - Game School! Peter Bryant, James Carpio and Jay Libby

Indie Talks Episode 34 - Game School! Peter Bryant, James Carpio and Jay Libby | the digital world | Scoop.it

Welcome to episode 34! This one is a big one! Tonight I’m kicking off Game School on Indie Talks. Game School is a look at the gaming industry from the inside – from indie authors to seasoned industry veterans.

 

Tonight I have Jay Libby of Dilly Green Bean Games, James Carpio of Gygax Magazine and Chapter 13 Press and Peter ‘Blix’ Bryant of Studio187 and Tri Tac Games! We’re talking breaking into the RPG industry, getting published, play testing, editing, artwork and the over arching importance of networking an community...


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Cultural Theory and Popular Culture

"I would then define the theory of culture as the study of relationships between elements in a whole way of life. The analysis of culture is the attempt to discover the nature of the organization which is the complex of these relationships. Analysis of particular works or institutions is, in this context, analysis of their essential kind of organization, the relationships which works or institutions embody as parts of the organization as a whole." 


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