Creative Web Publishing
Beyond writing, a web site needs maintenance, web design and web development too. http://wordgrrls.com/
Curated by Laura Brown
Pop up forms work. Find out why you should use pop up ads on your blog.
I don't like pop ups - especially those which take up too much of the page so I can't even read the blog at all - worse are those which don't have at least one obvious and simple way to close them right away. I can understand that pop ups will be successful in getting subscribers but, that does not mean you are not ticking off a lot of readers. Setting a pop up to only open for new readers is not foolproof either. People refresh and clean browsers, or they should. Or the browser may have crashed, had an error, etc. Some people may be seeing your pop up window each time they visit your site.
Sometimes writing a new post just isn’t going to happen. But that doesn’t mean there isn’t plenty of other stuff to do for your blog.
Successful blogging is so much more than just pumping out article after article. In fact, some of these other tasks can drastically impact your bottom line.
In this post I’m going to show you 13 things you can do on your blog when you can’t be bothered blogging.
What is an authority statement?
First things first.
An authority statement is basically a truthful way of communicating to your audience that you have some authority or expertise in your field. Its basically something that gives people a reason to trust what you are saying.
It can be something overt or something more subtle and gentle.
You might not have thought about it but we see these statements all around us:
A police badge/hat/horse
A police badge, hat or horse communicates authority because you associate those things with power, safety and so on. They are used to differentiate the police from regular citizens.
A luxury watch
A luxury watch can communicate an income level or status to the people around you. This seems trivial to us but can mean a lot to a manager or person involved with other high powered business people.
A college degree
Ever walked into an office and seen the framed college degrees on the wall? Those are there to make the person feel more authoritative.
Authority statements are extremely important for blogs. In fact, most of the time when I do blogging consults for people who are struggling to grow an audience I find that they really lack a communicated position of authority. In other words, there is no reason to read their writing.
7. What is my point of difference?
How is your blog different from the billion other blogs out there?
What are you doing differently and how will that impact on people?
A lot of new bloggers start up a blog because they have a passion to write or make some extra money, but not everyone thinks about what their point of difference is going to be. This is extremely important if you want to have long term success.
Learn how to create a split test and increase your conversions.
What exactly is a split test?
If you are new to all this stuff you are probably wondering what the heck a split test is!
A split test (or A/B test) is where you run two versions of the same advert and see which one performs the best.
Today the “advert” that we are talking about is our email subscriber opt-in form where we ask people to enter their name and email address and subscribe to our blog.
I haven't created an ad for my blog since the days I was part of Ben Barden's ad network (I can't remember the name of it right now). I used to put quite a bit of thought into creating 125 x 125 ads for my sites.