"We tell stories to our coworkers and peers all the time — to persuade someone to support our project, to explain to an employee how he might improve, or to inspire a team that is facing challenges. It’s an essential skill, but what makes a compelling story in a business context? And how can you improve your ability to tell stories that persuade?"
“A good story has to be extremely particular and peculiar to your life. It has to have an element of singularity and yet – and this is the alchemy and paradox of storytelling – it has to be something immediately universal, part of something that we all experience,”
"When I decided to write an article on brand storytelling inspired by TED talks, I went about it all wrong.
Scouring YouTube for tactics, elements, and components of brand storytelling, I was aiming to find five or ten (or 17) actionable tips that you can use to tell you brand’s story.
I was already boring myself to death and I hadn’t even begun to write.
We have all heard (ad nauseam) about the “power of brand storytelling,” and I know that I have read more than one blog that spits off a numeric list of tips that I just “can’t live without” as a content marketer.
I began to get curious about what pulls me, personally, into a story. What is it that moves me so much that I become an advocate of the brand/person/cause that is being talked about in the story? What is that secret sauce in brand storytelling that activates the magic button inside each of us, firing up our passion?"
Last week, I shared Dr. Klaus Oberauer’s research into how working memory operates and how multitasking is more fiction than reality. One of the key findings in Dr. Oberauer’s work is that there are three functional components of working memory: the active center of attention that is being processed by the brain, the active data [...]
Beliefs can be casual thoughts, but also ingrained attitudes about life and abilities, and affect how much we develop creativity and pursue other interests.
Stephen King recalls his high school teacher’s critique of his writing: “Why write junk like this… You’re talented. Why do you want to waste your abilities?” King goes on to admit [in his book "On Writing"]: “I have spent a good many years since — too many, I think — being ashamed about what I write."
It is worth a visit into the pains of our past to view any distorted beliefs we may be carrying about our creativity.
Why do we hear the phrase 'I can't draw' so often? Does drawing really equate to acurate representations of physical form? It is far more than taking a snapshot - the act of observation, the process of mark making, the connection of neurons in your brain...
He may not be my chosen genre but imagine if Stephen King had believed his teacher's comments to be true and never written - what loss.
Take an honest look into how you view your creative self.
Reflect on where those beliefs have come from.
Chose whether they are helping, or holding you back.
Then it's a simple choice; do you keep them? Do you let them go?
Then do it.
Any time a negative thought comes into your mind about your creative self, recognise it and surround it with ten positive affirmative thoughts...'I am a wonderful creative being, I am creative in all that I do, being creative is part of who I am, it is a joy to be creative, I am creative...'
Then get going - be creative. Be the creative person you want to be even if it feels like you're pretending to begin with, but do it, draw, write, make, create...
Own your experience as a human being. Honour the creativity that sits within us all and if your's has been hurt by experiences of the past then you need to heal, nurture and nourish your creative self.
Regardless of how young, you need to be the loving parent and allow your creative self to grow up.
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