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Selling memories: the line between museum education and consumerism - PLoS Blogs (blog)

Selling memories: the line between museum education and consumerism - PLoS Blogs (blog) | Creative teaching and learning | Scoop.it

"...As we mentioned in earlier blog posts, many adults visit museums after they are persuaded by their children. This phenomenon, called “the nag effect”, is widely recognized and taken advantage of in the world of advertising. One example of the nag effect in action is described in the article “how do children convince their parents to buy unhealthy food.”  The Vancouver Science World and Rethink Communications used the nag effect in their advertising strategy. Their ad campaign, in place since 2004, combined print ads, billboards, bus stop ads, TV and radio spots, and a collection of “unconventional” ad media. Convincing a parent to visit a museum sounds like a better idea than pushing them to buy unhealthy food, but still: we are talking about using the power of advertising and consumerism in favor of a museum...."

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Breathe new life into your e-Learning courses: Five helpful mantras to live by

Breathe new life into your e-Learning courses: Five helpful mantras to live by | Creative teaching and learning | Scoop.it

"The following five helpful mantras provide refreshing ideas for creating e-Learning courses that go beyond a conventional approach ..."


Via Beth Dichter
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Beth Dichter's curator insight, July 10, 4:44 PM

Once again SHIFT Learning has published an article that focuses on eLearning, but is applicable to face2face learning. The five mantras that are discussed work in either location. What are they? (All are quoted below):

* Think visually.

* We don't remember data, we remember stories.

* Design smarter, not harder.

* Visual clutter is the evidence of a failed search for clarity.

* Leave your learners feeling inspired.

Additional detail is provided in the post and an additional resource is shared in three of the five areas listed above.

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Microsoft in education: Apps for education

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From guilt to Google: Experimenting with tech tools to improve writing feedback - EdSurge

From guilt to Google: Experimenting with tech tools to improve writing feedback - EdSurge | Creative teaching and learning | Scoop.it

"With these tools (many of which are included in this list), students are placed in charge of their learning ..."

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Introducing… The Imagination Institute!

Introducing… The Imagination Institute! | Creative teaching and learning | Scoop.it

"The Imagination Institute is dedicated to making progress on the measurement, growth, and improvement of imagination across all sectors of society ..."

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Teaching visual digital literacy with infographics - cyberpop!

Teaching visual digital literacy with infographics - cyberpop! | Creative teaching and learning | Scoop.it

"Ideas for using infographics as a teaching assignment in the online college classroom. Two higher ed case studies ..."

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South African solar-powered tablet aims to enable e-learning in rural areas - student news - Education - StarAfrica.com

South African solar-powered tablet aims to enable e-learning in rural areas - student news - Education - StarAfrica.com | Creative teaching and learning | Scoop.it

"There have been multiple attempts in the past couple of years by African companies to market African-designed tablets ..."

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How big is your digital footprint? | E-Learning...

How big is your digital footprint? | E-Learning... | Creative teaching and learning | Scoop.it

"Your digital footprint is the information that you leave behind when you are surfing on the web ..."

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Forty-five powerful tools to create polls and quizzes in the classroom - Edudemic

Forty-five powerful tools to create polls and quizzes in the classroom - Edudemic | Creative teaching and learning | Scoop.it

"Using polling tools in the classroom is probably old hat by now. There are a ton of different tools available to teachers – many of them free- and they’re being put to use in a variety of different ways ..."

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South African higher education open data | Center for Higher Education Transformation

South African higher education open data | Center for Higher Education Transformation | Creative teaching and learning | Scoop.it

"Online performance indicator data that enables university councils to better assess their performance relative to DHET targets, to their own institutional targets and to the performance of their peers ..."

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Sixteen OER sites every educator should know -- Campus Technology

Sixteen OER sites every educator should know -- Campus Technology | Creative teaching and learning | Scoop.it

"Open educational resources not only save students from triple-digit (or more!) textbook costs, but they also allow instructors to mix-and-match content for a more personalized, engaging learning experience .."

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Shocking study shows why technology is not really making us smarter - Forbes

Shocking study shows why technology is not really making us smarter - Forbes | Creative teaching and learning | Scoop.it

"According to Google, most Android users check their phones 150 times a day ..."

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How technology is helping people learn—and even save—the world's languages

How technology is helping people learn—and even save—the world's languages | Creative teaching and learning | Scoop.it

"This guest post was written by Allyson Eamer, a scholar in sociolinguistics at the University of Ontario Institute of Technology. A version of this post was originally published on the Ethnos Project blog ..."

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Eight great tools for classroom presentations - T.H.E. Journal

Eight great tools for classroom presentations - T.H.E. Journal | Creative teaching and learning | Scoop.it

"Fortunately, there are a number of hardware and software tools available that can help teachers break through the distractions and effectively engage students in class ..."

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Learning and education in the networked society

"It took 100 years to connect 1 billion places and 25 years to connect 5 billion people. Today, 85 percent of the world’s population has access to mobile communucation…"


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For years we've been telling kids to sit still and pay attention. That's all ... - Slate Magazine

For years we've been telling kids to sit still and pay attention. That's all ... - Slate Magazine | Creative teaching and learning | Scoop.it

"Today's educational technology often presents itself as a radical departure from the tired practices of traditional instruction ..."

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E-learning reaches a milestone - Chief Learning Officer

E-learning reaches a milestone - Chief Learning Officer | Creative teaching and learning | Scoop.it

"Content, audience, environment and available technology each play a role in how learning is delivered ..."

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3D printed books allow blind children to experience literary classics - PSFK

3D printed books allow blind children to experience literary classics - PSFK | Creative teaching and learning | Scoop.it

"The Tactile Picture Book Project creates 3D illustrations so the visually impaired can follow texts with images ..."

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South Africa education gets e-learning digital makeover - BBC News

South Africa education gets e-learning digital makeover - BBC News | Creative teaching and learning | Scoop.it

"We decided to design a set of e-learning books that matched our printed books and indeed matched the books we submitted to the education department ..."

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Introducing the newest innovation in higher ed: The NanoDegree

Introducing the newest innovation in higher ed: The NanoDegree | Creative teaching and learning | Scoop.it

"Unemployment numbers should improve even more, thanks to this simple, fast way to get people trained and working ..."

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Tech-savvy children abandon the web for 'free' mobile play - The Guardian

Tech-savvy children abandon the web for 'free' mobile play - The Guardian | Creative teaching and learning | Scoop.it

""Britain's technology companies are struggling to attract a new generation of mobile-savvy children who are using tablets and their parents' smartphones to log on ..."

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E-learning initiative: Bringing scientifically-validated apps to classrooms – The Express Tribune

E-learning initiative: Bringing scientifically-validated apps to classrooms – The Express Tribune | Creative teaching and learning | Scoop.it

"Sixteen teams select­ed for a 2-month boot camp to develo­p intera­ctive materi­al to make learni­ng fun and intere­sting ...'

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Going sOcIaL

Going sOcIaL | Creative teaching and learning | Scoop.it

"This is an extract from Chapter 1 of the Social Learning Handbook 2014. Just as the Social Web is changing the way that individuals learn, more and more organizations are now appreciating the power ..."



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Psychology: IQ tests – a matter of life or death? - FT.com

Psychology: IQ tests – a matter of life or death? - FT.com | Creative teaching and learning | Scoop.it

"A few dropped marks in an IQ test is no big deal – unless you’re on Death Row ..."

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Forget selfies -- make way for 'dronies'

Forget selfies -- make way for 'dronies' | Creative teaching and learning | Scoop.it

"Forget selfies. Those are so 2013 ..."

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Prezi - Blog - The #PreziTop100 online resources every presenter should see

Prezi - Blog - The #PreziTop100 online resources every presenter should see | Creative teaching and learning | Scoop.it

"We have scoured the web looking for the most inspirational and useful resources for anyone looking to improve their presentation skills; the #PreziTop100 is the result of all this hard work ..."


Via iNeoMarketing
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iNeoMarketing's curator insight, July 3, 7:54 AM

You'll want to scan, pick and review. Nice compendium.