What is an idea? “A thought”, this is what the writer’s best friend – the dictionary – laconically says. But, as that friend immediately suggests us, an idea is thought or suggestion as to a possible course of action. But, heritage of my of my studies of philology done in the past, I like more [...]
Gianluca Fiorelli: "Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?"
Many of us would like to believe that we base our important business decisions on well grounded facts. It does not take much looking around to realise that the data do not necessarily support the decisions being made.
TweetEmail TweetEmail A guest post by Simon Townley of WriteMindset As a writer, having ideas is one of the most important parts of your craft. But often it seems like one of the most difficult and challenging parts of the whole process.
Fiona Milburn: "As a creative practitioner, you're probably familiar with twitter as a key social media platform for marketing your projects to today’s internet-savvy audiences.But did you know it’s also a great storytelling tool?"
One of the most effective purposes for a business blog is storytelling. You can tell stories about your clients and your products or services, but one of the best ideas is to tell stories about your actual business.
Sii genuino, coinvolgente e consapevole: così costruisci la magia del raccontare storie #storytelling
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