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WHERE GOOD IDEAS COME FROM by Steven Johnson

How great ideas and connectivity come together.

Moya Sayer-Jones's insight:

How can we have a Creative Story curation without splashing around in the mysteries and joys of creativity itself? The fabulous Steve Johnson sees ideas as hunch-meets-hunch and shows how intrinsically human-connections and collaboration lead to breakthrough moments.

 

So sharing and connecting = innovation. 

 

And what's one of the best ways to get humans past sharing data and into sharing hunches? Baboom: stories! (See I knew we'd get back to story eventually :-) 

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Creative Story Approaches
Using story and other creative approaches to enliven your content and you!
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Presentation Zen: Storyboarding & the art of finding your story

Presentation Zen: Storyboarding & the art of finding your story | Creative Story Approaches | Scoop.it
Storyboarding as we know it may have been pioneered by filmmakers and animators, but we can use many of the same concepts in the development of other forms of storytelling including keynote presentations or short-form presentations such as those made...

Via Gregg Morris
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Jeni Mawter's curator insight, May 6, 8:28 PM

Lost? Storyboarding can help you find the essence of you children's or young adult story.

Urban Book Editor's curator insight, May 10, 8:47 AM

We can also use storyboarding to work out scenes in novels. If outlines feel too limiting, try storyboards instead.

Samantha Melvin's curator insight, May 11, 6:14 PM

Great resource for CEDFA, this demonstrates the importance of planning "slides" in order to communicate our ideas effectively--teaching this to students is important, as they can learn to be efficient at getting their ideas out in the world #ufglobal #arted #communication #storyboarding 

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The Wild (?) Future Of Storytelling

The Wild (?) Future Of Storytelling | Creative Story Approaches | Scoop.it
Think "Choose Your Own Adventure" crossed with the holodeck and Amazon.com.

Via Karen Dietz
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Karen Dietz's comment, October 16, 2013 12:52 AM
Good comment Michelle. Offering frameworks is great and valuable for clients that need them when well facilitated. I get that frameworks/structures for you are ‘true storytelling.’ There is more than one way to skin a cat, however. I come from the world of oral training in storytelling. There’s a huge difference between oral storytelling training and writing for those who are reading this. In oral story telling, listening skills come first – learning how to listen for stories, learning how to listen for how a story wants to be told, learning how to listen for key messages and deeper meaning. Skills in storytelling and better crafting quickly and organically emerges. I also help clients know the types of stories they need for different applications. That does not negate your work, it's just different and readers need to know that. My clients are just like yours – sweating their next presentation and wanting to do well. And we build repertoires together so they gain confidence and can excel. All of my clients want to know 'the structure of a good story' and I provide that to them -- at the right time for the work we do together. Yet for the last few years, I never even have to focus on structures. I've found that people already know how to tell great stories and my work is to simply remind them of that -- and coach them to excel in sharing their stories in personal, vulnerable, and powerful ways that connects people and moves people to action. And to be self-sufficient. But in the end, it's the ongoing practice of telling stories that for me creates great storytellers. Our end goals are the same. I'm certainly not an armchair academic pontificating. I come from the school of hard knocks with my storytelling experience in business for 25+ years. Working with stories is careful and dangerous work, not the next tool or trend or entertaining fluff as some people relate to it (not you). That being said, bravo for helping people in companies in the ways you do. My apologies if you thought I was discarding your work when in my own inept way I was trying to broaden my reader's knowledge. And likewise I challenge my other colleagues to expand their thinking. And I think you and I are aligned in all the ways that really count. LOL, I've created a lot of my own tools about story structures! Although I’ve abandoned most of them. But I do worry about folks (again, not you) who want to reduce storytelling to simple formulas when it is anything but – which is what I see and experience A LOT. And just to be totally honest, in our new book "Business Storytelling for Dummies' Lori and I offer lots of structures for people to play with depending on different needs and applications. And we had to focus on story elements for crafting stories. So they have their place. Yet our caveat is always to craft stories first, then check for story elements and structures to make sure pieces weren’t forgotten. We do it this way because our focus is still on building listening and oral telling skills. Open dialogue like this is really important. I agree with you that we need many voices in the story space. And those voices need to be willing to share with each other, and question each other. In the end we are both focused on the same things -- helping to make the world a better place. We just get there in different ways.
Michelle Nelson LeBow's comment, October 17, 2013 5:34 AM
Karen, I know very little about your story approach. I'm flattered you seem to think you know so much about mine. We've never even spoken!<br><br>I'd be pleased to have a real-time conversation with you about story ideology, philosophy, and approach. Until that happens, I believe, and I'm certain you'd agree, the professional and supportive course of action is to reserve the cautioning, worrying, questioning, and assuming. Looking forward to talking.
Karen Dietz's comment, October 17, 2013 11:26 AM
Then contact me Michelle. My information is here: http://www.juststoryit.com/contact.htm And BTW -- my job as a curator (and a professional in the field) is to support, caution, worry, question and assume. And for all of us to learn and teach and grow. I am not picking on you personally as I keep trying to explain. I shared with everyone in my comment above about how I work as a way for all of my readers to understand differences, not make you wrong as I keep saying.
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Publish your organisational stories and feel the love - Only Human

Publish your organisational stories and feel the love - Only Human | Creative Story Approaches | Scoop.it
When evaluating outcomes , don't underestimate its emotional impact. Books bring the love to organisational stories. And love is all we need, right?
Moya Sayer-Jones's insight:

A reminder from me about the power of telling your stories in books not just online or on video. Story collections are a big investment but the rewards go on and on. 

 

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Corp. Culture & Stories: Working the Past -- Book Review

Corp. Culture & Stories: Working the Past -- Book Review | Creative Story Approaches | Scoop.it

There are important patterns in both in the ways stories are reproduced and and the ways they are changed, and the patterns observed in an insurance company can inform us about the ways in which very different collectivities work their past.


Via Karen Dietz
Moya Sayer-Jones's insight:

No event should pass by without a story sharing moment..or two. Not only does it mean we hear stories that would normally go unsaid... but it also enhances the felt experience for our people at the event.

 

 

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Niels Schuddeboom's comment, September 20, 2013 11:22 AM
Nice Review Karen! What's on the stack? :-)
Karen Dietz's comment, October 7, 2013 2:56 PM
LOL Niels -- Mythical Trickster Figures, The Power of Collective Wisdom, Facing The World With Soul, Authentic Happiness, Engagement Marketing, The Transforming Leader, and The Politics of Storytelling. Enough to keep me busy for awhile! What are you reading? Sorry for the delay in responding -- been on the road and buried in work.
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Vendor Client relationship - in real world situations (original)

Hilarious but sadly, often true.

 

Moya Sayer-Jones's insight:

Watch this and marvel at story and comedy working together to deliver some unpalatable, hard truths about the way modern business can run. Three real life scenarios put the viewer in the shoes of a consultant or vendor servicing big end clients.

 

It's about expectations, price squeeze and the assumed power of business. So easy to see ourselves in these scenarios: and not just at work but how we use power in other areas of life as well.

 

Comedy storytelling at it's best. I haven't shown this to any of my clients yet. Should I? Hah!

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Storytelling vs. StoryBranding

Storytelling vs. StoryBranding | Creative Story Approaches | Scoop.it

   StoryBranding is about associating a given brand with a welcomed worldview that can empower its audience.

Moya Sayer-Jones's insight:

When is a brand ready for story? Is Simon Silek's 'WHY' theory always right? or do new brands need more of the 'WHAT' in their story? I like this piece because it reminds me that strategic stories need to do a lot of heavy lifting, particulalry for new brands or ideas. 

 

That means stories that show the what, the how AND the why. And that means selecting a range of story perspectives and voices.

 

 

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Wisdom and Healing - from Wisdom 2.0 2013

Wisdom and Healing - from Wisdom 2.0 2013 | Creative Story Approaches | Scoop.it

Wisdom 2.0 2013 Us Vets tell their stories

Moya Sayer-Jones's insight:

Try to find time to watch this video from the Wisdom2.0 conference. US vets tell their stories about PTSD following active service and how they followed mindfulness techniques to better health. Very touching and so much truth in the ordinary details.

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Fairy Tales Can Come True

Fairy Tales Can Come True | Creative Story Approaches | Scoop.it
Here's a "photo story" based on the book,,
published by .
You'll have a few giggles... and learn a few things as well!
Moya Sayer-Jones's insight:

Information can be useful, sure: but how can we put more fun and feeling in so that humans will not only read it but remember and share it?

 

 This is a great example of how to use retro pics to put story elements in. The images tell the story and the information looks after itself.

 

Maybe I'll take some of this advice on board myself! :-)

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Celebrating Indigenous film, video, and storytelling - The Manitoban

Celebrating Indigenous film, video, and storytelling - The Manitoban | Creative Story Approaches | Scoop.it
The ManitobanCelebrating Indigenous film, video, and storytellingThe ManitobanThe WAFF is one of the largest festivals in North America to showcase and celebrate Indigenous film, video, and storytelling.
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Creativity In PR: What Drives Great Work?

Creativity In PR: What Drives Great Work? | Creative Story Approaches | Scoop.it
Storytelling and insight are the most popular drivers of great PR work, according to the Creativity In PR study.

Via Gregg Morris
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A Compelling Story… Told by Google

Big brands using brand story well?   Here's one from Google. 

 

Get to know the products and the brand.


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Storytelling: Is Your Brand Doing It?

Storytelling: Is Your Brand Doing It? | Creative Story Approaches | Scoop.it
Once upon a time, sales content was formal, corporate and more sober than a group of Nuns at a Jonas Brothers concert. This was, of course, perceived as being a very businesslike way to reach out to audiences, displaying the company as one that is professional to the very end. It was also boring.

 

So unutterably boring

 

Thankfully, the advent of content marketing prompted a large-scale rethink in the way businesses spoke to their consumers, with the result being a less formal, more engaging approach. Brands soon realised that these staid messages didn’t, in fact, paint them as being knowledgeable professionals but instead vacuous personality-voids.

 

Now, with content taking a stronger hold on the marketing world with each day that passes, attention has turned to the next phase; storytelling.

 

What is storytelling?

 

In this guise, storytelling isn’t quite recounting Jackanory-style tales of cowardly lions or boy wizards, but instead offers readers something worth a little more than just tired old platitudes about brand new products or services.

 

That fawning, jargon-riddled guff about a new project? Bin it. Instead, think what consumers actually want to read, not what you want to show them.

 

This version of storytelling works because of the (horribly clichéd but always true) notion that people don’t buy products, they buy lifestyles. Do the majority of camera buyers want to purchase something with “specialist face-priority auto-focusing” or do they want a product that will help them easily snap crystal-clear shots of their families?


Via Gregg Morris
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Knowledge@Wharton Today | The Power of Storytelling

Knowledge@Wharton Today | The Power of Storytelling | Creative Story Approaches | Scoop.it
The following article was written by David Adelman, founder and CEO of Reel Tributes, which produces documentary films to preserve the legacy of families and family businesses, and William Alexander, who teaches a course on strategies and practices...
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Best storytelling practices+ examples+ research (nonprofit/for profit)

Best storytelling practices+ examples+ research (nonprofit/for profit) | Creative Story Approaches | Scoop.it
Nonprofits are great at collecting data but often fail to share their information in a compelling way. Stories are the answer. With live links to video examples

Via Karen Dietz
Moya Sayer-Jones's insight:

NFP's might not have a lot of $$ but they have a lot of stories! The trick is to use themto get not just to the heart of funders and supporters but also to their heads. 

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Krista Finstad-Milion's curator insight, January 15, 2:47 AM

This is great slide show for out-of-the-box examples for budding story tellers of change management experiences. The Key success factors of story telling are listed and illustrated in a clear way.

 

La Tulipe's curator insight, January 18, 10:16 AM

manipulation

 

Everett Bowes's curator insight, January 19, 2:27 PM

great points in this slideshow.  click the links to view the associated videos.

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Snapchat's next big thing: 'Stories' that don't just disappear

Snapchat's next big thing: 'Stories' that don't just disappear | Creative Story Approaches | Scoop.it

"Snapchat CEO Evan Spiegel's hands are shaking as he points to his iPhone.
He's unmistakably nervous, and not in a sweaty, early-Mark Zuckerberg kind of way...

Instead, he tells me about Stories, his team’s latest invention: a rolling compilation of snaps from the last 24 hours that your friends can see. You create your Story as you go about your day by tapping "My Story" above the friends you want to send a snap to. Or, you can tap a new shortcut button in the app's camera screen to instantly post a snap to your Story. But unlike conventional snaps, Stories don't disappear in a puff of ephemeral smoke after you've watched them. You can watch a friend’s (or your own) Story over and over."


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4twenty2's curator insight, October 22, 2013 10:19 AM

Snapchats next big thing - storys - great for gettting a message across both professionally and socially..

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Storytelling: How 7 Brands Do It With Style

Storytelling: How 7 Brands Do It With Style | Creative Story Approaches | Scoop.it
Businesses are getting better at telling stories through content - either video or text -- and that helps with branding. View these examples to get started.

Via Karen Dietz
Moya Sayer-Jones's insight:

If you are trying to persuade your company to go with a story approach, it's always great to have some big guns to back you up. Save this for when you are doing your persuading to the unconverted. :-)

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José Antônio Carlos - O Professor Pepe's curator insight, September 18, 2013 3:22 PM

Mais uma ótima postagem da Karen Dietz sobre a importância da contação de histórias na construção e valorização das marcas. Não deixem de ler.

Karen Dietz's comment, September 18, 2013 5:52 PM
Gracias Jose! And yes Malek, I think it is still inspiring too.
Karen Dietz's comment, September 19, 2013 9:00 PM
So true Moya! That's a great way to use this post.
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Love this! TFI Sandbox: Adventures in Storytelling, Technology and Social Change.

Love this! TFI Sandbox: Adventures in Storytelling, Technology and Social Change. | Creative Story Approaches | Scoop.it
TFI Sandbox is an initiative of the Tribeca Film Institute's New Media Fund. Bringing storytelling, technology and design together to innovate in the field, inspire audiences and create impact.

Via siobhan-o-flynn, Hans Heesterbeek, Karen Dietz, janlgordon
Moya Sayer-Jones's insight:

Just wishing I lived in New York! Lots of great viewing here.

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Karen Dietz's comment, February 23, 2013 4:41 PM
Thank you Jan! Glad you enjoyed it. Hans really found a gem this time :)
ozziegontang's comment, February 24, 2013 11:10 AM
As always, much appreciated with all you share along with your insights.
Karen Dietz's comment, February 24, 2013 3:04 PM
Thank you Ozzie! I really enjoy your scoop.it.
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WHERE GOOD IDEAS COME FROM by Steven Johnson

How great ideas and connectivity come together.

Moya Sayer-Jones's insight:

How can we have a Creative Story curation without splashing around in the mysteries and joys of creativity itself? The fabulous Steve Johnson sees ideas as hunch-meets-hunch and shows how intrinsically human-connections and collaboration lead to breakthrough moments.

 

So sharing and connecting = innovation. 

 

And what's one of the best ways to get humans past sharing data and into sharing hunches? Baboom: stories! (See I knew we'd get back to story eventually :-) 

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Nilofer Merchant - Heroines of our own stories

Nilofer Merchant, CEO, strategist, talks at TEDxBayArea Women event: http://www.tedxbayarea.com/ted-women/
Moya Sayer-Jones's insight:

This short (11 minute) talk by Social Era author Nilofer Merchant threads multi stories to explore the idea of 'who we are vs who we aspire to be'. Its simple but beautifully structured and stories are integral to the message.

 

Reminds us that a story at the beginning of a talk and maybe one in the middle... is NOT what a truly storied presentation is all about. (Even though it can seem a really neat way to get all that info in while still doffing your hat to story)

 

Worth a look even if you are already really happy with yourself right now! After all, aspiration never really stops...does it?

 

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One Sentence - True stories, told in one sentence.

One Sentence - True stories, told in one sentence. | Creative Story Approaches | Scoop.it
I never knew you called my mother, begging to talk to me so many times, until a random conversation with her some 20 years later.
Moya Sayer-Jones's insight:

Many times we think that stories need a lot of time, words and energy to create and yet, when we are in conversation they flow so easily. This is a very cute site to force us to think SIMPLE stories and trust that they do a great job.

 

The technique would be terrific for workshopping too: using single words to prompt fast one word stories about a specific issue.

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A speechwriter’s tips for authors on the speaking circuit — Starks Communications, LLC

A speechwriter’s tips for authors on the speaking circuit — Starks Communications, LLC | Creative Story Approaches | Scoop.it
Moya Sayer-Jones's insight:

Moya says: It's not just writers who are trying to sell a story they've worked years to produce. It's all of us.We are all writing our own BIG story every day and then, just when we have a chance to tell the world about it...we shrink, retreat and blow the chance. Maybe we're too much inside our own story?

 

When we're in front of any audience (as opposed to being in front of a computer), we need to focus not so much on which part of our story is important to us and more on what is relevant to them. What do they need to hear to make our story relevant to their own life and hopes?

 

My favourite par is here:

 

"Another approach is “on-the-spot” audience research. I recently attended a women’s professional group luncheon at which an author spoke about her first published book. Before she began, she went around the room and asked each of us what we might like to know. She got some great questions, including where her inspiration came from, when she found time to write, how long it took to complete her novel and what obstacles she faced along the way. She wrote each one down and then wove the answers into her remarks."

 

 

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Tools to Make Your Audience Connect With Your Story

Tools to Make Your Audience Connect With Your Story | Creative Story Approaches | Scoop.it
The key to telling a strong story is allowing us into your vision. Here is one of the frameworks I've designed to help you achieve maximum results with the stories you tell.

 

As a story/career consultant I am constantly designing frameworks and tools to help people understand how to tell their story in a way that results in their audience feeling their message.

 

There is no better feeling than when a story resonates in a way that strikes an emotional chord and makes you understand and feel the message at a core level. After working in the entertainment business for 20 years, I am still fascinated with why some stories work and others do not. By story, I am referring to any story being told on TV, in film, theater, and in real life. I have come to believe that the way we tell our story or stories equates to our success on so many levels, both in our professional and personal lives.

 

When you learn how to utilize tools that will enhance your story, you increase your chances of connecting with your audience. The key to telling a strong story is allowing us into your vision. Here is one of the frameworks I've designed to help you achieve maximum results with the stories you tell.


Via Gregg Morris
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Storytelling or Advertorial? The New Coca-Cola Corporate Website

Storytelling or Advertorial? The New Coca-Cola Corporate Website | Creative Story Approaches | Scoop.it

Like many fans of content marketing, I was intrigued by the well-promoted transformation of Coke’s new corporate website into what was promised as “a credible source” of information, more consumer magazine than corporate mouthpiece. Would Coca-Cola Journey blaze a new trail in corporate storytelling? Would it truly walk a mile in consumers’ shoes? Would it take the road less traveled to reach… well, let me leave the inevitably lame journey-related wordplay right there and say simply “Not yet.”


Via Gregg Morris
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Storytelling in 140 Characters (or less)

Using Social Media to Support Your Mission...

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Storytelling and the Reality of Medicine

Storytelling and the Reality of Medicine | Creative Story Approaches | Scoop.it

The storyline in medicine has lacked what reality TV executives have found drive prime time ratings. Instead of being open and honest with patients and families around the events that occur during their care–the mistakes that are made or almost made, the lives that are lost as well as saved, and the fear of litigation that surrounds both–humanity has been slowly stripped from the patient-provider relationship.


Via Gregg Morris
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