"Snapchat CEO Evan Spiegel's hands are shaking as he points to his iPhone. He's unmistakably nervous, and not in a sweaty, early-Mark Zuckerberg kind of way...
Instead, he tells me about Stories, his team’s latest invention: a rolling compilation of snaps from the last 24 hours that your friends can see. You create your Story as you go about your day by tapping "My Story" above the friends you want to send a snap to. Or, you can tap a new shortcut button in the app's camera screen to instantly post a snap to your Story. But unlike conventional snaps, Stories don't disappear in a puff of ephemeral smoke after you've watched them. You can watch a friend’s (or your own) Story over and over."
How can we have a Creative Story curation without splashing around in the mysteries and joys of creativity itself? The fabulous Steve Johnson sees ideas as hunch-meets-hunch and shows how intrinsically human-connections and collaboration lead to breakthrough moments.
So sharing and connecting = innovation.
And what's one of the best ways to get humans past sharing data and into sharing hunches? Baboom: stories! (See I knew we'd get back to story eventually :-)
This short (11 minute) talk by Social Era author Nilofer Merchant threads multi stories to explore the idea of 'who we are vs who we aspire to be'. Its simple but beautifully structured and stories are integral to the message.
Reminds us that a story at the beginning of a talk and maybe one in the middle... is NOT what a truly storied presentation is all about. (Even though it can seem a really neat way to get all that info in while still doffing your hat to story)
Worth a look even if you are already really happy with yourself right now! After all, aspiration never really stops...does it?
I never knew you called my mother, begging to talk to me so many times, until a random conversation with her some 20 years later.
Moya Sayer-Jones's insight:
Many times we think that stories need a lot of time, words and energy to create and yet, when we are in conversation they flow so easily. This is a very cute site to force us to think SIMPLE stories and trust that they do a great job.
The technique would be terrific for workshopping too: using single words to prompt fast one word stories about a specific issue.
Moya says: It's not just writers who are trying to sell a story they've worked years to produce. It's all of us.We are all writing our own BIG story every day and then, just when we have a chance to tell the world about it...we shrink, retreat and blow the chance. Maybe we're too much inside our own story?
When we're in front of any audience (as opposed to being in front of a computer), we need to focus not so much on which part of our story is important to us and more on what is relevant to them. What do they need to hear to make our story relevant to their own life and hopes?
My favourite par is here:
"Another approach is “on-the-spot” audience research. I recently attended a women’s professional group luncheon at which an author spoke about her first published book. Before she began, she went around the room and asked each of us what we might like to know. She got some great questions, including where her inspiration came from, when she found time to write, how long it took to complete her novel and what obstacles she faced along the way. She wrote each one down and then wove the answers into her remarks."
The key to telling a strong story is allowing us into your vision. Here is one of the frameworks I've designed to help you achieve maximum results with the stories you tell.
As a story/career consultant I am constantly designing frameworks and tools to help people understand how to tell their story in a way that results in their audience feeling their message.
There is no better feeling than when a story resonates in a way that strikes an emotional chord and makes you understand and feel the message at a core level. After working in the entertainment business for 20 years, I am still fascinated with why some stories work and others do not. By story, I am referring to any story being told on TV, in film, theater, and in real life. I have come to believe that the way we tell our story or stories equates to our success on so many levels, both in our professional and personal lives.
When you learn how to utilize tools that will enhance your story, you increase your chances of connecting with your audience. The key to telling a strong story is allowing us into your vision. Here is one of the frameworks I've designed to help you achieve maximum results with the stories you tell.
Like many fans of content marketing, I was intrigued by the well-promoted transformation of Coke’s new corporate website into what was promised as “a credible source” of information, more consumer magazine than corporate mouthpiece. Would Coca-Cola Journey blaze a new trail in corporate storytelling? Would it truly walk a mile in consumers’ shoes? Would it take the road less traveled to reach… well, let me leave the inevitably lame journey-related wordplay right there and say simply “Not yet.”
The storyline in medicine has lacked what reality TV executives have found drive prime time ratings. Instead of being open and honest with patients and families around the events that occur during their care–the mistakes that are made or almost made, the lives that are lost as well as saved, and the fear of litigation that surrounds both–humanity has been slowly stripped from the patient-provider relationship.
Many of our campaign issues at Consumers Union impact a broad spectrum of society, and finding advocates who want to share their story and have the technology to do so isn’t necessarily difficult. However, many non-profit organizations are working tirelessly to tell the stories of people who may not have access to technology. One such movement has developed a strategy that tackles its mission despite the digital divide.
There are important patterns in both in the ways stories are reproduced and and the ways they are changed, and the patterns observed in an insurance company can inform us about the ways in which very different collectivities work their past.
No event should pass by without a story sharing moment..or two. Not only does it mean we hear stories that would normally go unsaid... but it also enhances the felt experience for our people at the event.
Watch this and marvel at story and comedy working together to deliver some unpalatable, hard truths about the way modern business can run. Three real life scenarios put the viewer in the shoes of a consultant or vendor servicing big end clients.
It's about expectations, price squeeze and the assumed power of business. So easy to see ourselves in these scenarios: and not just at work but how we use power in other areas of life as well.
Comedy storytelling at it's best. I haven't shown this to any of my clients yet. Should I? Hah!
StoryBranding is about associating a given brand with a welcomed worldview that can empower its audience.
Moya Sayer-Jones's insight:
When is a brand ready for story? Is Simon Silek's 'WHY' theory always right? or do new brands need more of the 'WHAT' in their story? I like this piece because it reminds me that strategic stories need to do a lot of heavy lifting, particulalry for new brands or ideas.
That means stories that show the what, the how AND the why. And that means selecting a range of story perspectives and voices.
Try to find time to watch this video from the Wisdom2.0 conference. US vets tell their stories about PTSD following active service and how they followed mindfulness techniques to better health. Very touching and so much truth in the ordinary details.
The ManitobanCelebrating Indigenous film, video, and storytellingThe ManitobanThe WAFF is one of the largest festivals in North America to showcase and celebrate Indigenous film, video, and storytelling.
Once upon a time, sales content was formal, corporate and more sober than a group of Nuns at a Jonas Brothers concert. This was, of course, perceived as being a very businesslike way to reach out to audiences, displaying the company as one that is professional to the very end. It was also boring.
So unutterably boring
Thankfully, the advent of content marketing prompted a large-scale rethink in the way businesses spoke to their consumers, with the result being a less formal, more engaging approach. Brands soon realised that these staid messages didn’t, in fact, paint them as being knowledgeable professionals but instead vacuous personality-voids.
Now, with content taking a stronger hold on the marketing world with each day that passes, attention has turned to the next phase; storytelling.
What is storytelling?
In this guise, storytelling isn’t quite recounting Jackanory-style tales of cowardly lions or boy wizards, but instead offers readers something worth a little more than just tired old platitudes about brand new products or services.
That fawning, jargon-riddled guff about a new project? Bin it. Instead, think what consumers actually want to read, not what you want to show them.
This version of storytelling works because of the (horribly clichéd but always true) notion that people don’t buy products, they buy lifestyles. Do the majority of camera buyers want to purchase something with “specialist face-priority auto-focusing” or do they want a product that will help them easily snap crystal-clear shots of their families?
The following article was written by David Adelman, founder and CEO of Reel Tributes, which produces documentary films to preserve the legacy of families and family businesses, and William Alexander, who teaches a course on strategies and practices...