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Creative Story Approaches
Using story and other creative approaches to enliven your content and you!
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Rescooped by Moya Sayer-Jones from Just Story It Biz Storytelling
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Strategic Storytelling | Business Truisms

Strategic Storytelling | Business Truisms | Creative Story Approaches | Scoop.it
Every so often, a traditionally non-business word finds its way into the business world, fueled by an admirable desire to find new ways to think about old challenges. “Storytelling” has become one of those words.

 

What a nicely written article pointing to several truisms in business storytelling. Some you are familiar with (storytelling is a pull, not a push technology). I like the ones that I don't read much about:
1. Storytelling is a selfless, empowering act
2. Storytelling looks to the future

 

As the author Bill Baker (from Marketing Profs) says, "Successful storytelling respects the past and appreciates the present, but it also looks boldly into the future, moving people past “what is” to “what if?” Done well, storytelling helps people collectively imagine a vision of the future that is achievable and worth achieving, helping them to understand not only what they’re working on but also what they’re working toward." Yes!

 

And, "As you consider using storytelling strategically to give meaning to your brand communications or employee-engagement efforts, don’t do so simply because it is “the next big thing.” Do it because, if you truly listen and you are willing to be generous, authentic, emotional, and collectively creative— it works. As one senior client recently said, “This is a bit frightening. I feel vulnerable; but at the same time, because I’m being myself, I feel more confident.” If your organization is ready for that journey, there’s a great story ahead."

 

Love it. This is a quick post that is rich in insights & examples (ignore its clunky layout). Enjoy!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Rescooped by Moya Sayer-Jones from Just Story It Biz Storytelling
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How To Ask [for stories]--And Listen [to stories]--Like You Mean It

How To Ask [for stories]--And Listen [to stories]--Like You Mean It | Creative Story Approaches | Scoop.it

Questions are the expressive, probing language for growing others; listening is the receptive, facilitating language for growing others. These two complementary approaches form a continuous growth conversation loop.


Leaders who are helping others to grow and innovate are always trying to craft the best questions to make a difference. Here's how to ask the questions that will propel your team and your organization forward.


Listening -- I mean listening really well -- is sometimes hard to do. Here's a great article by Kevin Cashman, author of The Pause Principle, reminding us that the more deeply and authentically we can listen to another, the deeper our questions go, and the deeper our understanding becomes.


Listening deeply is the first storytelling skill to build -- so you know which story to share or ask for. And then so you can dig more deeply into the story to understand what it really means.


For leaders, this is essential. For anyone wanting to master business storytelling, it is critical. Many marketing and branding folks have still not caught on to listening as being a vital component when using stories.


Sooooo -- here's a reminder that also contains some great insights, a list of what not to do, and a nice section on the power of authentic questions.


Now I'll go on a hunt and see if I can find an article for you just on the Art of the Question. For as they say in Appreciative Inquiry, the question is the intervention -- so knowing how to craft and ask the question is key.


In the meantime, enjoy this article.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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