¿No puede desarrollar una idea ingeniosa para su proyecto de empresa? Afortunadamente, existen algunas formas de impulsar tu creatividad cada vez que estás corto de ella. Contrariamente a la creencia popular, la mente puede ser empujada a pensar más creativamente en cualquier momento que lo necesite.
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Los líderes creativos incluso están más preparados para romper con el status quo de la industria, empresa y modelos de ganancias y son 81% más propensos en calificar la innovación como una “capacidad crucial.
Asumiendo que la innovación es fundamental para el desarrollo de las empresas, los expertos coinciden en que fomentar ambientes creativos que la promuevan supone la diferencia entre ser del montón y ser exitosas.
Where there is a rise of a dynasty, there will be a fall of a dynasty. Similar concept applies to the most-hyped innovation process; Design Thinking. If a process meets the current needs of the market, it escalates with monumental success. Not living up to the hype will be the cause of failure of Design Thinking as the sought-after innovation process. However there are good reasons why Design Thinking has been prominent in the recent years.
Design Thinking is a creative problem-solving approach with specific tools, methods and mindset designers are adept in. If doing the same thing over and over again brings the same results, doing things differently to bring pleasantly surprising results require creativity. Imagination is thus the root of creativity
Tom and David Kelley of the design firm IDEO talk about their new book, “Creative Confidence,” which offers a range of strategies for winning back the kind of creativity evident on a kindergarten playground, using “design thinking” methodologies...
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