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How to be a creative success.

How to be a creative success. | Creative_me | Scoop.it
Alessandro Rea's insight:

Branding has finally reached the snobs who think they are above it.

Every Gen Y-er knows about personal branding, and every Silicon Valley social media maven has one eye on their Klout score. But this year the New York Times declared that branding is a must-do for psychologists.


You can’t make money if you don’t have a brand.

I was thrilled to read this because I have thought for many years that my therapists could benefit from having me help them run their careers. But whenever I ventured into this territory, the therapist invariably did something annoying like reminding me of client-therapist boundaries. Now, though, it’s clear: they should hire me.



Also, in case you think you are not in a field that requires branding, there is now officially nothing without a brand. Because look, even Liechtenstein is rebranding itself as a party room: Harper’s magazine reports that you can rent the whole country for the evening for $20,000.

The thing is that most people don’t want to brand themselves as a party room; they want to be known for being creative. Which makes sense because really, we are all creative – to be human is to be creative. But you have to work hard at it to be good.



Jonah Lehrer wrote a great article about how to be known for being creative. Of course this is before he made the famously stupid, but certainly creative, blunder of manufacturing quotes from Bob Dylan and subsequently becoming a persona non-grata in the journalism field. Lehrer shows that creativity is something that is learned, from practice.

Part of how you learn it is by collecting a wide range of information so that you can put things together in new ways. (Which is why you should always click on the links in my post. In fact, here’s one answering the question, “What does it feel like to have a trophy wife?” How can you not be curious about that?)



Another way to be creative is to look at trends, for how creative people are gaining traction. There are plenty of people known for their creativity who tell you the rules they follow. The well known comic strip author Hugh MacLoed writes some rules he uses for cultivating creativity. Here are three more rules about creativity that are gaining traction.



1. Being a misfit is something to brag about.
We have entered the age of the misfit. The Economist made a formal proclamation thatbusiness is benefitting from people with Aspergers, dyslexia and ADHD. At least twenty people sent the article to me, which makes sense, because I have all three. So I’m excited for my big moment, where ads for seven-figure job openings specify that the person should have all three of those mental aberrations. And I’m excited that the job opening will be for something where I don’t have to sit in an office all day long being nice to people, since I can’t do that.



2. The starving artist has made way for the SEO artist.
It used to be that there was no way to make money as an artist unless you could wow a gallery owner with your art, or sleep with him. Now, though, artists can take sales into their own hands. James Maher is a great example of this artist entrepreneurship – he’s selling his prints direct, from his site, and he’s so smart about SEO that he told me not to link to his name, but link from the keyword street photography instead.

And look at that photo up top. It’s by Elly Mackay and she calls it papercraft theater. I found her work on the art site My Modern Metropolis, which links to her etsy store, which means she’s getting traction without having to get into the Whitney. Fine art gatekeepers are falling in favor of the long tail marketers, and this means determined artists can support themselves. And we all get to see a lot more great art.



3. Plagiarism is finally getting some respect.
Quentin Rowan is featured in the New Yorker because he applied his photographic memory to maybe-plagarizing a whole book in such an artful way – using an incredibly large number of sources – that it’s hard to get angry at him.

The kids at Stuyvesant, the kids who scored around the top .0001% of all New York City high school students, came up with a really clever cheating ring that got them caught, but also got them enough respect from the school-is-stupid press to give the kids a voice. The tests are stupid – it’s just memorizing. The kids who do best on the tests don’t do best in life. And it’s impossible to regulate cheating these days.

Nick Denton, media mogel and fearless leader of Gawker, pointed out that most publications are reprinting stuff from other publications, and no one seems to care, which is very similar to kids reprinting phrases from the Internet. At least in so far as no one cares.

The only people who care are people whose jobs are to be the enforcers, but we probably don’t need enforcers: if you don’t like it, don’t read it. And if you give kids tests that measure something important in life – like grit and determination - there is no way to cheat.

And that, probably, is what you want your personal brand based on anyway – grit and determination. It seems to me that it’s the core of creativity. And it also seems to me that it’s what we would want most from a theapist that we hire – that they should have grit and determination themselves and know how to help us get it.

So the truth is that the way to be known for your creativity is to work really hard at being creative. That’s the bad news. Because everything worth aiming for is hard work and I wish that were not true. I wish I could sneak in one easy thing and get a lot of credit for doing it.

The good news is that there are things you’re working hard at – like coping with being a misfit and finding clever ways to plagiarize – that you didn’t realize were, in fact, the hard work of achieving recognition as a highly creative person.

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Ivon Prefontaine's curator insight, May 21, 2013 6:30 PM

"Branding has finally reached the snobs who think they are above it." This is a great opening line. It also comes with a caveat. Legacies and brands are based on the perception of others who use our services or consume our products. We don't get to decide what they look like.

Creative_me
Different uses of creativity
Curated by Alessandro Rea
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How To Make An Insanely Powerful Business Card

How To Make An Insanely Powerful Business Card | Creative_me | Scoop.it
I’ve had 21 different business cards over the past 11 years. Some for businesses I owned, some for those I…Continue Reading
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Marco Favero's curator insight, December 23, 12:37 PM

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15 of the best Instagram videos of 2014

15 of the best Instagram videos of 2014 | Creative_me | Scoop.it
Since introducing video functionality to its app last year, we’ve seen an incredibly diverse range of brilliant Instagram videos from brands throughout 2014.
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DeviantArt releases free mobile art app

DeviantArt releases free mobile art app | Creative_me | Scoop.it
The new mobile app will allow users to update their status and upload images on the move.

Via Ivo Nový, Cornelius Jacob
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Ivo Nový's curator insight, December 11, 12:11 PM

The app is free, with an age rating of 17+, requires iOS 8 or later, and takes just over 18MB space. It will, however, offer its users quick access to the site’s 280 million images.

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ISS Star Trails – Amazing long exposure photographs performed by an astronaut

ISS Star Trails – Amazing long exposure photographs performed by an astronaut | Creative_me | Scoop.it
ISS Star Trails is a series of stunning long exposure photographs of the Earth, taken from space aboard the International Space Station by astronaut and engi
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A Beginner's Guide to Creating Visual Content [Free Ebook]

A Beginner's Guide to Creating Visual Content [Free Ebook] | Creative_me | Scoop.it
Want to learn how to create better visual content? Check out this ebook.
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Marco Favero's curator insight, December 10, 3:10 AM

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John C Jay Has 10 Lessons for Young Designers

John C Jay Has 10 Lessons for Young Designers | Creative_me | Scoop.it
Creative mastermind John C Jay moves seamlessly across disciplines in an impossibly broad world of art and commerce, excelling at just about everything he touches, from photography to creative direction for music projects and urban revitalization.
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11 websites that perfect UX by focusing on details

11 websites that perfect UX by focusing on details | Creative_me | Scoop.it
Charles Eames said, “The details are not the details. They make the design.” A website is a composite of details—and its content is communicated through t
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How Big Data Is Revolutionizing Design

How Big Data Is Revolutionizing Design | Creative_me | Scoop.it
Picture an architect laboring over a blueprint, or an auto designer working out the basics of next year’s model. Once upon a time, this mental image probably included a drafting table and a clay model, but not much else.  With some variation, those were creative tools that designers, architects and artists relied on to render…
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24 Awesome Sites with Stunning Free Stock Photos

24 Awesome Sites with Stunning Free Stock Photos | Creative_me | Scoop.it
If, like me, you have an eye for high res pics but can't fork out for stock images, you will love this list of sites with free stock photos.
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Marco Favero's curator insight, November 15, 6:21 AM

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‘The Salon: Art & Design,’ a Fair at the Park Avenue Armory

‘The Salon: Art & Design,’ a Fair at the Park Avenue Armory | Creative_me | Scoop.it
“The Salon: Art & Design” at the Park Avenue Armory features upscale pieces with international influences that span many categories.
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20+ Of The Most Creative Tea Infusers For Tea Lovers

20+ Of The Most Creative Tea Infusers For Tea Lovers | Creative_me | Scoop.it
What's the fun in using a plain old boring tea infuser? If you're a fan of tea, you'll love these creative tea infusers! Most people use tea bags if they want to drink some tea on the run, but if you really want to enjoy the good stuff, then it's loose leaf or nothing.
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Wonderful Photo Manipulations Of Cities Inspired By Their Drinking Culture

Wonderful Photo Manipulations Of Cities Inspired By Their Drinking Culture | Creative_me | Scoop.it
Donegal, Ireland-based photographer Jason McGroarty and curator Karen McDermott have collaborated on a project inspired by the drinking culture...
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27 Superb Sites With Royalty Free Stock Images For Commercial Use

27 Superb Sites With Royalty Free Stock Images For Commercial Use | Creative_me | Scoop.it
27 Superb Sites With Royalty Free Stock Images For Commercial Use That Can Be Used On Your Blogs, Websites, Social Media etc...
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Marco Favero's curator insight, December 16, 5:39 PM

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David Swaddle's curator insight, December 17, 8:26 PM

A great resource list for anybody creating PowerPoints, websites or learning materials. It can be a real pain to find the images you can use, but this list should help you get the job done with style.

Andrew Gerkens's curator insight, December 17, 11:31 PM

Pixabay has been my go to site, but there is a great list of options here!

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These 25 Stunning Reflection Photos Will Turn Your World Upside Down

These 25 Stunning Reflection Photos Will Turn Your World Upside Down | Creative_me | Scoop.it
Reflection photography is a challenging and special sort of photography that requires a good grasp of angles and perspective and an ever-vigilant artist's eye. These 25 photos are just a few examples of the amazing reflection photos that can be taken if you keep your eyes open. Instead of shooting a beautiful scene head-on just as you see it, you may have to change your perspective drastically or even shoot upside-down.
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Creatives Make Colorful Geometric Popsicles That May Be Too Gorgeous To Eat

Creatives Make Colorful Geometric Popsicles That May Be Too Gorgeous To Eat | Creative_me | Scoop.it
Berlin-based architect Manu Kumar and designer Stefan Gendl have collaborated with Nuna to create a range of beautifully designed...
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2014 Logo Trends on LogoLounge.com

2014 Logo Trends on LogoLounge.com | Creative_me | Scoop.it

If home is our first place, and work is our second place, then mobile screens have definitely become our third place. Smart phone use has increased from 21 percent in 2010 to more than 63 percent today, and with 83 percent of all Americans online regularly, that percentage of mobile users is bound to keep edging up.

The fact that so many people now view the world through a window the size of a business card has spelled an inevitable change in logo design. It used to be that minute favicons had to be kept extremely simple: Now, as a rule, logos must be as well, but that doesn’t mean boring. Designers continue to push back and evolve the meaning of “simple.”

That logos have to be scalable has always been understood. But our perception of “small” has changed, in some cases “tiny” is being rather generous. Dimension and detail are necessarily removed so that these logos read properly on mobile screens. Designs have become more and more flat. Surfaces are plain and defined by mono-weight lines.

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Marco Favero's curator insight, December 2, 10:57 AM

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Mind-Bending Dioramas That Distort How You See Reality

Mind-Bending Dioramas That Distort How You See Reality | Creative_me | Scoop.it
Photography has long been debated as a source of “truth.” However, what you see in a photo is not always reality.
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Susan Davis Cushing's curator insight, November 28, 4:39 AM

As is true with artist James Turrell's amazing light sculptures, what you think you see in photography may in good part be an illusion.

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How Big Data Is Revolutionizing Design | WIRED

How Big Data Is Revolutionizing Design | WIRED | Creative_me | Scoop.it
Picture an architect laboring over a blueprint, or an auto designer working out the basics of next year’s model. Once upon a time, this mental image probably included a drafting table and a clay model, but not much else.  With some variation, those were creative tools that designers, architects and artists relied on to render…
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Marco Favero's curator insight, November 19, 10:13 AM

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12 design secrets spilled by Jony Ive

12 design secrets spilled by Jony Ive | Creative_me | Scoop.it
The world's most famous designer, Jony Ive. Photo: Apple Jony Ive made a rare public appearance at the Design Museum in London yesterday, where he discusse
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Photographer Shoots Charming Potato Head Wedding To Explain His Job To His Son

Photographer Shoots Charming Potato Head Wedding To Explain His Job To His Son | Creative_me | Scoop.it
To help his son Cole understand what he does for a living, Leeds-based wedding photographer Chris Thornton staged and shot a charming wedding...
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Concepts We Wish Were Real

Concepts We Wish Were Real | Creative_me | Scoop.it
Today we look at a group of concepts that draw inspiration from nature.
Through illustration, typography and substrate, the overall designs are
"hipsterfied" bringing the outdoors, in.
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35 Beautiful Examples Of Shadow Photography

35 Beautiful Examples Of Shadow Photography | Creative_me | Scoop.it
Shadows add facet and significance to an image. They can highlight emotions, create surreal images, and be used in a variety of ways. Shadows create fascinating photos on their own, and they also are gorgeous when paired with their parent object
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