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Best Content Marketing Design ... 10 Mistakes You Should Avoid

Best Content Marketing Design ... 10 Mistakes You Should Avoid | Creative Marketing and Advertising | Scoop.it
Mistakes are a part of life. But you don’t want them to be even a small part of your best content marketing design experience.
Mike Schoultz's insight:
Follow the tips below, and you’ll increase the likelihood of your content being shared, which will help you generate traffic.
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My Favorite Marketing Blogs ... 10 Examples to Learn From

My Favorite Marketing Blogs ... 10 Examples to Learn From | Creative Marketing and Advertising | Scoop.it
How do keep up with new developments in your field? Putting a priority on continuous learning? Here are 10 examples of my favorite marketing blogs.
Mike Schoultz's insight:
Here are 10 examples of my favorite marketing blogs and why I like them so much:
 
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7 Ways Guinness Marketing Campaign Makes Storytelling a Winner

7 Ways Guinness Marketing Campaign Makes Storytelling a Winner | Creative Marketing and Advertising | Scoop.it
Have you seen the recent Guinness marketing video? A significant change in the Guinness marketing campaign we believe. What do you think?
Mike Schoultz's insight:
Guinness is no stranger to effective video marketing. This new video reached three million views within four days of online release.
 
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Battle of Content Marketing ... The Zen of Winning It

Battle of Content Marketing ... The Zen of Winning It | Creative Marketing and Advertising | Scoop.it
Have seen statistics on information available today … doubling every 22 months? So the battle of content marketing is getting more difficult every day.
Mike Schoultz's insight:
Remember this: as a business owner, it is extremely important to consider the logical and the emotional aspects of you target audience. It is also critical that you speak to both of those aspects. You must respect your target audience enough to understand that they are capable of making sound, rational decisions.
 
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Examples of Value Propositions ... 6 Great Ones from JetBlue Commercial

Examples of Value Propositions ... 6 Great Ones from JetBlue Commercial | Creative Marketing and Advertising | Scoop.it
Have you seen the latest JetBlue commercial design? Perhaps the best examples of value propositions in a commercial I have ever seen.   
Mike Schoultz's insight:
Here is the commercial, in case you haven’t seen it: https://www.youtube.com/watch?v=BvWgLJSQtoM
 
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16 Examples to Improve your Marketing Ideas

16 Examples to Improve your Marketing Ideas | Creative Marketing and Advertising | Scoop.it
I am about to show you how to increase and improve your marketing ideas. It is a continuous learning goal we all should have no matter how good we are.
Mike Schoultz's insight:
Network. Network. Network.
 
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Use Curiosity for Small Business Marketing ... Try These 6 Techniques

Use Curiosity for Small Business Marketing ... Try These 6 Techniques | Creative Marketing and Advertising | Scoop.it
Ever heard to use curiosity to kill the cat? Maybe not, but pay attention as to use curiosityis giving new life to small business marketing.
Mike Schoultz's insight:
Here’s the thing, curiosity isn’t just a new way of marketing, it’s really a new way of building intrigue with your messages. The best marketers certainly have figured this out and are using the technique to rapidly grow their business.
 
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Content Marketing Design ... 18 Remarkable Vine Examples

Content Marketing Design ... 18 Remarkable Vine Examples | Creative Marketing and Advertising | Scoop.it
Know why Vine is so effective for content marketing design? Check these Vine examples and see that they are both useful and entertaining at the same time.
Mike Schoultz's insight:
The beauty of Vine is it’s easy to use, quick and the file sizes are small, meaning your mobile audience can consume your content without the fear of eating up all their data allowance. Now, we all know that you can do this on YouTube, but let me reiterate just how accessible Twitter has made video sharing in this case.
 
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Geico TV Commercials … Do They Influence or Annoy You?

Geico TV Commercials … Do They Influence or Annoy You? | Creative Marketing and Advertising | Scoop.it
What brands advertisements do you find most annoying? There are more than a few, aren’t there? How about most of the Geico TV commercials?
Mike Schoultz's insight:
It is not what advertising does with the consumer, it is what the consumer does after reading the advertisement.
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11 Marketing Lessons Learned from Seth Godin

11 Marketing Lessons Learned from Seth Godin | Creative Marketing and Advertising | Scoop.it
Seth Godin marketing lessons learned make him a favorite author. He is also a silent mentor. He mentors through his writings and presentations.
Mike Schoultz's insight:
It’s not price – it is relevancy, difference, and value. What are the marketing lessons from your business?
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9 Reasons Why Chipotle Marketing Creativity is Winning Customers

9 Reasons Why Chipotle Marketing Creativity is Winning Customers | Creative Marketing and Advertising | Scoop.it
Yes, Chipotle marketing is making their business better and better all the while. And Chipotle marketing creativity is clearly winning the day.
Mike Schoultz's insight:
All of these strategy elements complement the firm’s brand and messages. The integrating elements? The brand and the customer educational element. The key is to have a central theme to the brand. This is the most important part of the strategy.
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18 Remarkable Vine Examples for Content Marketing Design

18 Remarkable Vine Examples for Content Marketing Design | Creative Marketing and Advertising | Scoop.it
Know why Vine is so effective for content marketing design? Check these Vine examples and see that they are both useful and entertaining at the same time.
Mike Schoultz's insight:
The beauty of Vine is it’s easy to use, quick and the file sizes are small, meaning your mobile audience can consume your content without the fear of eating up all their data allowance. Now, we all know that you can do this on YouTube, but let me reiterate just how accessible Twitter has made video sharing in this case.
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The Ultimate Aim of Marketing Is to Sell Without Selling

The Ultimate Aim of Marketing Is to Sell Without Selling | Creative Marketing and Advertising | Scoop.it
Let me tell you two awesome stories on how successful marketers sell without selling. Both are stories that I experienced firsthand.
Mike Schoultz's insight:
And always remember … selling is marketing BUT marketing is not selling.
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Employ Creative Branding ... Build It by Using a Distinctive Voice

Employ Creative Branding ... Build It by Using a Distinctive Voice | Creative Marketing and Advertising | Scoop.it
When we employ creative branding with a client project, one of the steps is to create a book of selected pictures that create the brand’s character.
Mike Schoultz's insight:
We can do better. Much better. But first, we need to stop seeing ourselves as crafters of clever brand messages and become creators of positive brand experiences. That will make the difference, won’t it?
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Word of Mouth Advertising ... What is the Best Placement ?

Word of Mouth Advertising ... What is the Best Placement ? | Creative Marketing and Advertising | Scoop.it
In the US, there is simply nothing quite like the Super Bowl as a placement for word of mouth advertising and to generate buzz in the world of marketing.
Mike Schoultz's insight:
Thankfully, with a little bit of know-how, you can achieve more marketing success than you ever imagined, even on the tightest budget.
 
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Effective Advertising ... Do the Geico Happiness Ads Qualify?

Effective Advertising ... Do the Geico Happiness Ads Qualify? | Creative Marketing and Advertising | Scoop.it
Have you seen the Geico happiness advertisement series where the theme is Geico creating happiness? The question is … are these effective advertising?
Mike Schoultz's insight:
Remember, it is not what advertising does with the consumer; it is what the consumer does after viewing the advertisement
 
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Content Marketing ... 8 Ideas to Take from These Stunning Examples

Content Marketing ... 8 Ideas to Take from These Stunning Examples | Creative Marketing and Advertising | Scoop.it
What is the key for persuasion in content marketing?  We feel emotion is the most critical element for persuasion. That is a hands down fact in our minds. 
Mike Schoultz's insight:
It is not what content marketing does with the consumer; it is what the consumer does after digesting the content marketing. After looking over these campaigns, how much have you learned?
 
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Social Media Initiative Examples ... 7 Favorite Ones

Social Media Initiative Examples ... 7 Favorite Ones | Creative Marketing and Advertising | Scoop.it
It is an amazing fact … social media has been with us for over a decade now. So there are many social media initiative examples that you can learn from.
Mike Schoultz's insight:
When choosing to learn from others’ social media marketing campaign strategies, it is always helpful to choose the best of the best. Those that are most innovative and very eager to try lots new and different ideas. And not afraid of a failure or two. Real social media marketing innovators. You want to frequently come up when marketers are discussing the best in social media marketing.
 
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Five Guys Social Media Marketing ... Employ their Secrets

Five Guys Social Media Marketing ... Employ their Secrets | Creative Marketing and Advertising | Scoop.it
This blog will show how Five Guys social media marketing effectively generates success in a very competitive market segment.
Mike Schoultz's insight:
How do you make a difference to someone who has infinite choice?
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Being Social as Creative Marketing ... 10 Ways to Grow Customers

Being Social as Creative Marketing ... 10 Ways to Grow Customers | Creative Marketing and Advertising | Scoop.it
in our opinion good business has had an element of being social since the beginning. The only thing new in social marketing is the expanded reach.
Mike Schoultz's insight:
So what, exactly, is social marketing? In Social Marketing Report, it’s defined as, “the application of commercial marketing techniques to social problems.” It means to take the same principles used in selling goods–such as shoes, television shows, or pizza–to convince people to change their behavior.
 
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Marketing Stories and Storytelling ... 16 Tips to Employ

Marketing Stories and Storytelling ... 16 Tips to Employ | Creative Marketing and Advertising | Scoop.it
Employ marketing stories and storytelling to rapidly spread ideas. That is an important reason stories and storytelling are your best assets.
Mike Schoultz's insight:
Great storytelling and stories are a very integral part of being persuasive. If you want to persuade your customers and create a memorable experience at the same time, you must master the psychology of storytelling.
 
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12 Lessons from Ben and Jerrys Marketing Strategies

12 Lessons from Ben and Jerrys Marketing Strategies | Creative Marketing and Advertising | Scoop.it
What are you favorite brands?  We follow Ben and Jerrys marketing strategies because of their creativeness and unique approach to customer focus.
Mike Schoultz's insight:
Not all businesses can go to the extent that Ben and Jerry’s does. But they can support local issues and do weekly online promotions to increase customer engagement, gain new customers and convert good customers to advocates.
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8 Secrets to Continuous Improvement of Brand Marketing

8 Secrets to Continuous Improvement of Brand Marketing | Creative Marketing and Advertising | Scoop.it
Are you wondering whether you should be making changes for continuous improvement? Like improving effective brand marketing?
Mike Schoultz's insight:
The most important thing to remember, it’s not about you in the sense that you are in control. You are not. But you can influence.
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Innovation in Marketing … the Birchbox Business Model

Innovation in Marketing … the Birchbox Business Model | Creative Marketing and Advertising | Scoop.it
Keeping up with the dizzying pace of innovation in marketing? Have you tried native advertising yet? Perhaps you have reviewed the Birchbox business model?
Mike Schoultz's insight:
Here is the $64,000 question: How could your brand profit from a Birchbox-style content marketing – native advertising that gets your product into the hands, and on the lips of your target audience?
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Learning from These 2 Best Word of Mouth Campaigns

Learning from These 2 Best Word of Mouth Campaigns | Creative Marketing and Advertising | Scoop.it
Remarkable products do get talked about. Here are two different word of mouth campaigns to learn from. Both have some unique things to teach us.
Mike Schoultz's insight:
When you can’t figure out the best way to treat all your customers, the best way to price things, the best thing to offer, realize that the problem is almost always this: you’re trying to treat everyone the same. Don’t.
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