Business InsiderThe 15 Most Important Thinkers In Advertising Today, Ranked By InfluenceBusiness InsiderIt doesn't matter how beautiful or innovative your work is, because advertising is quantitative: If it doesn't get results then it isn't creative.
With most creative advertising awards only recognising the novelty of a communications idea or execution. A prime example of the lack of innovation in business strategy, structure and process is the fact that: Agencies still ...
CREATIVE CHOICE: The best Coke adsAdNewsIt's simple. And the bear became an extension of the brand too. Follow @AdNews on Twitter for breaking stories and campaigns throughout the day. Have something to say?
Marketing WeekRefreshed creativity at NokiaMarketing WeekJohn Nichols, director of marketing UK and Ireland, says the campaign for the Lumia smartphone is Nokia's biggest ever in the UK, taking in not just TV but cinema, digital, outdoor and a big...
If you're not convinced yet, freelance Content Marketer and blogger Mike Farmer has some interesting points for you.
One thing I would add to his post is the importance of creating a Content Curation hub to really capture the benefits of your Content Curation efforts. Sharing links is just not going to be enough: in a world where tweets have a very short lifetime, you need to give your curated content a second chance by putting it on a curation layer where it can be discovered from search and from people with similar interests.
This can be a blog, a site or a Scoop.it page but if you're going to make content curation part of your content marketing strategy, you will need that long term repository that social networks don't bring.
The four top travel marketing campaigns showcased by Google's Creative ...TnoozIn mid-September, Google launched Creative Sandbox, a “hub” where digital advertising agencies can spotlight marketing campaigns that are the most innovative and...
The coolest work by really innovative and creative recruiters. For easy reference, I've split the images into 5 sections: 1. Highly-targeted text ads 2. Skill-testing puzzles 3. Job quitting tools, aids & accessories 4.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.