In the 1930s, Ernest Hemingway wrote a series of short pieces for Esquire magazine called the “Key West Letters.” One of those pieces, the 1935 “Remembering Shooting-Flying” has an interesting premise—Hemingway claims that remembering and writing...
According to Mihaly Csikszentmihalyi, great Web sites are not about navigating content, but staging experience
Selene Wong's insight:
"flow", is a finely tuned sense of rhythm, involvement, and anticipation: being completely involved in an activity for its own sake. The ego falls away. Time flies. Every action, movement, and thought follows inevitably from the previous one, like playing jazz. Your whole being is involved, and you're using your skills to the utmost.
Everyone has a CSR plan but not everyone does it in a way that is meaningful to consumers or is good at telling people about it.
What’s the difference between a brand with purpose and a purpose-driven brand? Sounds like a subtle nuance, but according to new research, the distinction is proving ever more important, especially in an era where consumers remain skeptical and business leaders expect corporate values to translate into tangible returns.
As Edelman’s recent brandshare and Trust Barometer studies reveal, when it comes to purpose, there is a widening gap between what people expect and what many brands and organizations deliver. While 92% of consumers want to do business with companies that share their values, only 14% have faith in business or believe that brands engage them well. Additionally, 40% of consumers don’t think brands are doing enough to demonstrate their beliefs in helping the world.
40% OF CONSUMERS DON’T THINK BRANDS ARE DOING ENOUGH TO DEMONSTRATE THEIR BELIEFS IN HELPING THE WORLD.
The Reputation Institute reveals similar findings. The
institute’s 2013 survey shows that while 73% percent of consumers are willing to recommend companies that stand for something meaningful, only 5% believe that companies actually deliver on their promises....
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