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Logos in place branding: Gimmicks or social change-makers? | UP ...

Logos in place branding: Gimmicks or social change-makers? | UP ... | Advertisement | Scoop.it

"But on the other hand, there are those who still believe that meaningful logos and smart slogans are important elements of good branding campaigns. The reality, I believe, lies somewhere in between those two opposing ..."


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Here's why brands are speaking Spanish in general market ads

Here's why brands are speaking Spanish in general market ads | Advertisement | Scoop.it

"Sure, it's not a coincidence that brands like Hyundai, ESPN, Corona and Dish Network have run general market TV ads in both English and Spanish during the World Cup, but that isn't the whole story ..."


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Rescooped by Jaid Dooling from Compelling Selling
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Miniature Coke kiosk introduces miniature Coke cans to Germany

Miniature Coke kiosk introduces miniature Coke cans to Germany | Advertisement | Scoop.it

I hope it didn't offend any short Germans. Agency: Ogilvy&Mather. Via: psfk.


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Say no to 'natural' on food labels

Say no to 'natural' on food labels | Advertisement | Scoop.it

"The claim “natural,” which is stamped on countless food labels, is widely misunderstood by consumers, according to a new a survey of 1,000 people from the Consumer Reports National Research Center ..."

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The story behind one of the most beautiful real moments in advertising

The story behind one of the most beautiful real moments in advertising | Advertisement | Scoop.it

"Reality, most of the time, sucks." So says PJ Pereira, who just happens to have created one of the most powerful reality-based ads in advertising history—one being widely honored and adored at this year's Cannes Lions ..."


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Rescooped by Jaid Dooling from Best Online Marketing Web Shops
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www.WebAuditor.eu » Online Advertising for Internet-Shops,Web Advertising for Internet Store - YouTube

www.WebAuditor.eu » Online Advertising Internet-Shops,Web Advertising Internet Store www.WebAuditor.eu » Affiliate Marketing On-line Advertising for E-Busine...

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Best Online Branding's curator insight, June 27, 2014 5:43 AM

#OnlineShopMarketing #MarketingBestOnline #WebShopsMarketing #EuropeBest
http://Fb.me/2q9LojvMA

Rescooped by Jaid Dooling from Sex Marketing
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Homens preferem futebol ao SEXO

Homens preferem futebol ao SEXO | Advertisement | Scoop.it

Agora entendo a Selecção Portuguesa… Apenas estavam preocupados com o índice de natalidade de Portugal. Se o estudo estiver correcto, graças à nossa Selecção vamos ter um Verão com muito sexo!!!  


Via Paula Maria Tinoco Trindade
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Rescooped by Jaid Dooling from consumer psychology
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General Mills is serving Wheaties, the Breakfast of Champions, to younger ... - New York Times

General Mills is serving Wheaties, the Breakfast of Champions, to younger ... - New York Times | Advertisement | Scoop.it

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Facegroup » Detecting communities using social network analysis

Facegroup » Detecting communities using social network analysis | Advertisement | Scoop.it

"How to gain unique insights about your audience's behaviour using community analysis ..."


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Rescooped by Jaid Dooling from Advertising, I say
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Every Brand Is Making the Same Dumb Joke About Today's USA-Belgium Game

Every Brand Is Making the Same Dumb Joke About Today's USA-Belgium Game | Advertisement | Scoop.it
Leave it to brands to jump on Twitter and show their patriotism and support of American footballers today. The USA is playing Belgium at 4 p.m. ET in the World Cup, and embarrassingly, the only thing Americans seem to associate with Belgium are waffles—and by the way, Belgian waffles don’t even exist in Belgium.

Via Karen Goldfarb Copywriter
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Karen Goldfarb Copywriter's curator insight, July 1, 2014 3:52 PM

Sometimes escaping the obvious is just really, really hard. Like a bad waffle. 

Rescooped by Jaid Dooling from consumer psychology
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App lets consumers rate SA brands | TechCentral

App lets consumers rate SA brands | TechCentral | Advertisement | Scoop.it

"South African consumers can now rate, review and connect with brands and government institutions through a newly launched smartphone application by Plus 94 Research, a market intelligence firm ..."

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Online shopping behaviour: Data from smart phones and social media

Online shopping behaviour: Data from smart phones and social media | Advertisement | Scoop.it

"Learn how to use data from your target's online shopping behaviour on smart phones and social media ..."


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Study consumer psychology - brain science in the marketing mix

Study consumer psychology - brain science in the marketing mix | Advertisement | Scoop.it

"We all like to think we are rational, independent shoppers who make objective decisions, unswayed by lighting, music, aromas, packaging or wording. But it seems science knows us better than we know ourselves ..."


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How emotions influence what we buy

How emotions influence what we buy | Advertisement | Scoop.it

"The emotional core of consumer decision-making ..."

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Rescooped by Jaid Dooling from Advertising, I say
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Instagrammer Crusades Across Europe Wearing Only a Bathrobe

Instagrammer Crusades Across Europe Wearing Only a Bathrobe | Advertisement | Scoop.it
Your #NoFilter is no match for this relaxed traveler.
Instagram user BathrobeCrusader has been touring Europe since May 23, cloaked in a glorious blue bathrobe.

Via Karen Goldfarb Copywriter
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Karen Goldfarb Copywriter's curator insight, June 18, 2014 1:09 PM

OK, sure. If that's your thing, go for it.

Rescooped by Jaid Dooling from Social Advertising Campaigns
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Brands must demand ad campaigns that create change – not just wants

Brands must demand ad campaigns that create change – not just wants | Advertisement | Scoop.it
Advertising as usual won't work in a changing world. Chipolte and G-Star Raw show how campaigns can respond to society's biggest challenges

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Rescooped by Jaid Dooling from consumer psychology
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How Patio cola changed the world of fizzy drinks - BBC News

How Patio cola changed the world of fizzy drinks - BBC News | Advertisement | Scoop.it

"There's a particular reason the supermarkets go down this route, says Marc David, a nutritional psychologist and founder of the Institute for the Psychology of Eating ..."

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Rescooped by Jaid Dooling from Online Advertising Benchmarking Consulting
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Consulting e Commerc

Consulting e Commerc | Advertisement | Scoop.it
Consulting e Commerce Advertising Agencies Internet Marketing Germany #BestOnlineMarketingEurope #BestSearchMarketing #eMarketing #BestInternetAdvertising #BestInternetMarketing #BestOnlineMarketing #BestWebMarketing #TopInternetMarketing #TopOnlineMarketing...

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WebAuditor's curator insight, July 1, 2014 9:13 AM

 #OnlineShopsBranding #TopBrandingAdvertising #BestAdvertisingEurope #ShopsWebBranding
http://Fb.me/172dIKgHh

Rescooped by Jaid Dooling from consumer psychology
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Eight of the best social campaigns from June 2014

Eight of the best social campaigns from June 2014 | Advertisement | Scoop.it

"Another month has passed, so it’s time for us to round up some of the more noteworthy social campaigns we’ve seen in June ..."


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Allianz France uses Google Street View to show ways people need insurance

Allianz France uses Google Street View to show ways people need insurance | Advertisement | Scoop.it

Click to see more examples.

 

Agency: Ogilvy, Paris. Via: fellow Scooper J. B. Burdin. See his ScoopIt blog here: http://www.scoop.it/t/digital-creatives


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www.WebAuditor.eu - Europe's Top Online Advertising for Store,Net-Analyse,WebControlling Manager - YouTube

www.WebAuditor.eu - Beste Internet Werbung Rentabilität, Europe's Top Online Advertising Manager, www.WebAuditor.eu - Beste Internet Werbung Ertrag, Europe's...

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Best Online Branding's curator insight, June 27, 2014 5:42 AM

#OnlineShopMarketing #MarketingBestOnline #WebShopsMarketing #TopEurope
http://Fb.me/2Q7sP1PKa