Use this guide to evaluate a new article, blog post, video or audio content before hitting publish to ensure you’ve achieved the right mix of quality, engagement, relevance, and originality for regular people and search engines alike.
Google recently launched its free tag management tool, placing more emphasis on general analytics tags for online retailers. Lens10's Michelle McGrath deciphers tag management systems and the best practices for e-commerce websites.
Forbes excellent summary of why social doesn't play well with enterprise social media. My best advice to win the battle if you are a "D" level trying to sell the "C" level is look hard at Expion (http://www.expion.com ). Expion is an enterprise social media tool that will make the most nervous Fortune 1,000 relax.
Marty Note I've worked for big companies that have all of these 5 mistakes (lol):
* No sense of humor (humor is a currency online and MUST be able to laugh at self).
* Too slow to respond (can't manage social by committee). * No distinct voice.
* We are Borg because we are nameless, faceless and characterless.
* Companies treat social like a process, when it’s really an organism.
WOW, #5 is so correct. Corporations keep wanting social to act like the one dimensional slot machine they play. They want to put in a quarter and bat a ball around until it drains. The one in one out idea doesn't work with a sentient thing. Social is more like raising children. You put in and put in and put in and then maybe, just maybe, you get a hug at graduation (lol). You might think WHY DO THIS if it doesn't make money.
Here's Why Social Is A Must:
* Social creates connection and relationships. * Soon to be absent from social is to not exist.
* Social controls a lot of behind the curtain stuff like SEO that turns into money. * Because we don't understand how to measure doesn't mean important contributions aren't being made.
Eventually we will know all the ins and out of social's ROI and that knowledge will go to those who PLAY. Sit this one out and.... Well let's cast that statement another way. How did sitting out the web do for you? Stats show early web adopters are benefiting more for longer than those afraid of the deep end of the pool.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.