Use this guide to evaluate a new article, blog post, video or audio content before hitting publish to ensure you’ve achieved the right mix of quality, engagement, relevance, and originality for regular people and search engines alike.
Fewer links are shared on LinkedIn than on Twitter and Facebook, but there’s a much higher positive correlation of shares to inbound links.
Dan Zarrella, HubSpot social media scientist, recently conducted a study of link sharing and SERP (search engine results page) correlation on the top three social media platforms – Facebook, Twitter, and LinkedIn — to determine which platform improves search engine results the most. Surprise, it’s LinkedIn!
Zarrella compiled a database of 25,000+ URLs that had been shared at least once on Facebook, Twitter, and LinkedIn. The URLs were all at least one month old and had a minimum of one incoming link.
The Study found that, while Facebook and Twitter users share the most links to content, the number of links directed at that content is higher per share via LinkedIn.
This is important because receiving more shares creates a snowball effect. Each time your content is seen and shared, you receive an inbound link. The more links your article has, the higher the authority rank it is given by search engines. This results in higher search engine placement and, along with it, more site traffic.
For best results, develop a strategy for LinkedIn that includes posting links to your relevant content.
In this slideshow, HubSpot Founder Dharmesh Shah and SEOmoz CEO Rand Fishkin show a graph of these results, as well as some key findings from HubSpot’s Report:
The State Of SEO And Internet Marketing In 2012:
#How to utilize content in your SEO and inbound marketing
#How to stay competitive in the rapidly evolving Internet marketing landscape
#What the best SEO practices in today’s marketing industry are
#Data that will help you make smarter marketing decisions
Forbes excellent summary of why social doesn't play well with enterprise social media. My best advice to win the battle if you are a "D" level trying to sell the "C" level is look hard at Expion (http://www.expion.com ). Expion is an enterprise social media tool that will make the most nervous Fortune 1,000 relax.
Marty Note I've worked for big companies that have all of these 5 mistakes (lol):
* No sense of humor (humor is a currency online and MUST be able to laugh at self).
* Too slow to respond (can't manage social by committee). * No distinct voice.
* We are Borg because we are nameless, faceless and characterless.
* Companies treat social like a process, when it’s really an organism.
WOW, #5 is so correct. Corporations keep wanting social to act like the one dimensional slot machine they play. They want to put in a quarter and bat a ball around until it drains. The one in one out idea doesn't work with a sentient thing. Social is more like raising children. You put in and put in and put in and then maybe, just maybe, you get a hug at graduation (lol). You might think WHY DO THIS if it doesn't make money.
Here's Why Social Is A Must:
* Social creates connection and relationships. * Soon to be absent from social is to not exist.
* Social controls a lot of behind the curtain stuff like SEO that turns into money. * Because we don't understand how to measure doesn't mean important contributions aren't being made.
Eventually we will know all the ins and out of social's ROI and that knowledge will go to those who PLAY. Sit this one out and.... Well let's cast that statement another way. How did sitting out the web do for you? Stats show early web adopters are benefiting more for longer than those afraid of the deep end of the pool.