If you're ranking number four for a keyword, there's no doubt you want to move up to that coveted number one spot. So how do you boost your rankings for the old keyword you've been targeting?
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Readers today want a multimedia experience. These are some ideas that expand the concept of what it means to be a writer in the digital age.
Curated by
Rob Schneider
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Right after writing Why Google Rocks I learned about Google's complicity in a pretty major crime and decided it was time to write about why Google sucks. Delete the scoop?
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I started using Google in 1998 and use it even more today. So far, it hasn't cost me a cent, but I make my living using Google. That's why I say Google rocks Delete the scoop?
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Rob Schneider's insight:
A must-watch video for those who lose sleep over Panda/Penguin updates (and others). Delete the scoop?
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branding Companies cannot rely on glamorous advertisements alone for brand building purposes. In this digital era, where most people spend hours on the Internet, businesses have to actively reach out to people via the ...
Rob Schneider's insight:
Some of the basics, stated clearly and concisely. I prefer to think of myself as an "identity" rather than a "brand." The same principles apply, though. One way or the other, it's important to convey your unique identity. Otherwise you get lost in the crowd. Delete the scoop?
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40 years ago, I turned to the I Ching for advice. The one piece of advice that cropped up repeatedly and has stuck all these years was: Perseverance furthers. Delete the scoop?
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These days, almost all works of literature are written on computers -- from their first inklings, saved in a document called "notes," to their final, emailed-out drafts -- and even, increasingly, r...
Rob Schneider's insight:
This has really inspired me. I used to hand write my travel journals. It was a very relaxing way to spend an afternoon or evening. Writing my Sihanoukville Journal on WP is enjoyable, but not really relaxing. Delete the scoop?
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Working at National Geographic is an awesome learning experience, in which I’m constantly surrounded by real talent, sound wisdom, unique minds and artistic people (I love it).
Rob Schneider's insight:
Just want to bookmark this for future reference. Delete the scoop?
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An infographic about how Google killed the long-tail with stuff like Google Instant, localization, updates like Mayday and Panda, verticals, scrapers and the ‘not provided’ keywords. Via Official AndreasCY
Rob Schneider's insight:
Too much focus on trying to "outsmart" Google always nets poor results in the end. Focus more on the quality of the content and reaching your target audience and you'll have better results. Keywords should be there to tell search engines and readers what your content is about - that's all. A balance between blogs and articles on the main site seems to work better than dozens of fake articles that just make your site look amateurish anyway. Articles should offer information directly related to your product/service. Blogs give you an opportunity to express an opinion and/or write about industry related news. 
jalp Internet Consulting Services's comment,
April 22, 10:36 AM
Well said! Long term strategies are the best bases. Truth and proper managment!!
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There's been a lot of sharing going on about brute force attacks on WordPress sites. They have apparently been so persistent and successful, at least one hosting provider has issued a warning to
Rob Schneider's insight:
If you have a WordPress site, you can install these 2 plugins in seconds and breathe a little easier. Delete the scoop?
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If you spend time on Facebook, you've seen a great weeping and gnashing of teeth as Pages realize that they're only reaching a tiny sliver of their audience
Rob Schneider's insight:
I've never really liked Facebook except for checking in with family and real friends. I've pretty much abandoned my page except for sharing it from Scoopit. Otherwise it seems like a waste of time. Looks like I'm not alone. Delete the scoop?
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Disclosure guidelines for bloggers. Delete the scoop?
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Don't you hate blogs with titles like How to make more money as a freelance writer? I do. Or I should say, I did. Now I wish I'd listened to them earlier. Delete the scoop?
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wanderingsalsero's curator insight,
May 17, 3:49 AM
Just one more way the NWO is getting irrevocably embedded in our lives. I don't trust Google. Use'em.....yeah. Trust'em.... no. 
Rob Schneider's comment,
May 18, 1:39 AM
Google's getting a little creepy. I think I'll stick with PayPal.
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Rob Schneider's insight:
Worth reading just for the line, "create - don't consume." Delete the scoop?
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This article has been ranked #1 on all of Forbes and has "rankled" thousands of people. There have been industry experts rise up in defense and offense to what was said here. At last count 502 comments have been made. Delete the scoop?
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In 1962, Time magazine called David Ogilvy "the most sought-after wizard in today's advertising industry.” In his years as an advertising executive and Delete the scoop?
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The Anatomy of Great Content: a framework for content marketers to develop great content for content marketing on the social web Via jaynalocke 
We are The Words's curator insight,
May 11, 5:00 AM
Sous "valuable", nous insistons souvent sur la compétitivité des contenus, 4 types: contenus singuliers, contenus concurrentiels, niche et à proscrire. Delete the scoop?
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Fiona Milburn: "As a creative practitioner, you're probably familiar with twitter as a key social media platform for marketing your projects to today’s internet-savvy audiences.But did you know it’s also a great storytelling tool?" Via The Digital Rocking Chair
Rob Schneider's insight:
This is an interesting concept. Hope it doesn't become a fad, though. Delete the scoop?
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How you price your services makes a big difference in how your business is viewed by prospective clients. For freelancers, ... Via Brian Scott, Laura Brown
Rob Schneider's insight:
This is a lesson I learned the hard way. Delete the scoop?
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Use these 'cursed words,' and many reporters and bloggers will delete your email. So will your employees. Plus, civilization might end.
Rob Schneider's insight:
This groundbreaking article is a landmark in journalistic reporting, exposing extraordinary truths about overused words and phrases. Written by a world-renowned journalist, it is a breathtaking exposé. How many of those words/phrases "that will doom your pitch" can you find in the first 2 sentences above without peeking first? Delete the scoop?
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Via Robin Good
Rob Schneider's insight:
This may be just what I've been looking for. Just as I take a short quote from a long article (and include attribution, of course!!), I often want to share just a short clip from a video, but share the whole thing because it's too time consuming to edit videos. 
Neil Ferree's comment,
April 25, 3:16 PM
Next to last comment → once you guys at ReelSurfer finalize your case study → I'd like to read it 30 seconds later
ReelSurfer's comment,
April 25, 8:46 PM
Will do! We are also in a private beta to allow our clips to link back to promote a site or a product. Would love to invite anyone from this thread to take part. Please email neil@reelsurfer.com if you want more info.
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Rob Schneider's insight:
I like to name the author and title whenever possible, but sometimes, yes, I think just a link is good enough. It depends on how significant the content is to what you're writing. 
Laura Brown's comment,
April 11, 11:11 AM
@Ron - One of the things I like about content curation at Scoop.it is that the images are clickable to take you to the content. So are the headlines and the link is in small print too, listed as the source. So, there are three ways to get back to the source of the content. I try to do the same on my own sites when I curate content or reference someone else. I hadn't really thought about the link at the end of the post being more or less visible. But, I think you are right. It should stand out more than it often does.
Andreas Kuswara's comment,
April 17, 9:05 PM
maybe rather than placing the link at the bottom, instead placing it on the top. like Scoop.it, placing it straight next to the title.
Andreas Kuswara's curator insight,
April 17, 9:06 PM
interesting to ponder... just seems that copyright will remain problematic if not more in the future.
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In more words than I need to, I explain why I think brevity is beautiful in writing. Delete the scoop?
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Giulio David's comment,
March 25, 10:56 AM
http://www.scoop.it/t/freshnet-it Grazie a te, che mi hai fatto conoscere questo strumento, ho ottenuto buoni risultati. Mi sa che quando scendo a Roma vengo a trovarti per imparare ancora..
wanderingsalsero's curator insight,
March 27, 4:51 AM
I haven't read this article but I knew right away, when I saw the title, that it was a valuable subject. I think that if more business people knew who much curation helps their 'don't have time' problem, they'd really be enthusiastic about it.
There's a tendancy, I believe, among business owners to think that people who read their blog, or website (or any other content) expect it to be Pulitzer Prize quality. I don't think that's true at all. Nor do customers expect a LOT of content. They just want to know what the business owner thinks and (in many cases) what they're 'up to'.
Curation makes it so easy for business owners to give them that info.
wanderingsalsero's curator insight,
April 6, 7:43 PM
Add curation in with mobile video and travel blogging and I think you've got a winning combination. Delete the scoop?
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Some good tips for breathing new life into older content.