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What Needs to Change About the Current State of Blogging

What Needs to Change About the Current State of Blogging | creative ideas | Scoop.it
Is this current writing model of leaning on gif-listicles, quizzes, and Instagram photos as the bulk of blogging content the most sustainable in the long-term?

Via Ally Greer
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Entreprise Peinture Deco's curator insight, March 20, 2014 9:39 AM

Bienvenue chez Entreprise Peinture Déco, Plus de 20 ans
Devis Travaux Rénovation Ravalement de façade-immeuble ...
http://www.entreprisepeinturedeco.fr/devis-rénovations-en-ravalement-de-façades/
Entreprise Peinture Déco à Évry-Essonne 91-ile de France-Artisan-façades, Notre société est experte dans la rénovation de toiture, le ravalement de façade, ...

Debbie Elicksen 's curator insight, March 21, 2014 1:10 PM

What a great point. Let's have something interesting and valuable to share -- even if it's just an entertaining meme -- rather than post shit for the sake of posting it.

odysseas spyroglou's curator insight, March 23, 2014 6:11 PM
With so much content available in the internet I couldn't agree more.
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Anthropologie’s fabulous approach to content marketing

Anthropologie’s fabulous approach to content marketing | creative ideas | Scoop.it
With a mix of print, online, social media, and in-store content, the apparel chain is giving its biggest fans everything they want.
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Μια διαφορετική άποψη για τα ελληνικά σουβενίρ - ΣΤΗΝ ΠΟΛΗ - news.gr

Μια διαφορετική άποψη για τα ελληνικά σουβενίρ - ΣΤΗΝ ΠΟΛΗ - news.gr | creative ideas | Scoop.it

Στο Matalou at Home, Ηπίτου 5 & Βουλής 40, Σύνταγμα,  ως τα τέλη του ΣεπτέμβρηΗ έκθεση “It's all, oh so souvenir to me” ξεκίνησε στις αρχές του Ιουλίου και άμεσα κατάφερε να εντυπωσιάσει Έλληνες και ξένους με την πρωτοτυπία, την καινοτομία και τον έξυπνο συνδυασμό του ελληνικού στοιχείο με το design.Η έκθεση παραμένει ανοιχτή: Τρ., Πεμ., Παρ.: 12:00-21:00, Τετ., Σαβ.: 12:00-16:00 και τις Κυριακές του Ιουλίου και του Σεμπτεβρίου από τις 19:00 ως και τις 21:00.

 


Via Milos Crafts
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"Interruption Marketing" cartoon | Tom Fishburne: Marketoonist

"Interruption Marketing" cartoon | Tom Fishburne: Marketoonist | creative ideas | Scoop.it

I'm in Turkey this week to speak at Brand Week Istanbul. I always love seeing how things are merchandized, marketed, and sold in different countries.

 

... It struck me how the bazaar is a metaphor for marketing in general. Every brand is trying to capture consumer’s attention in a world as cluttered as the Grand Bazaar. Marketers sometimes act as if shouting is the only way to get a message across. When every brand shouts, it can seem like the only solution is to shout louder.

 

Seth Godin coined this model as “Interruption Marketing” in the late 90s (and wrote the book “Permission Marketing” as an antidote). I stumbled across a classic Seth Godin interview in Fast Company from 1998:

“Marketing is a contest for people’s attention. Thirty years ago, people gave you their attention if you simply asked for it. You’d interrupt their TV program, and they’d listen to what you had to say. You’d put a billboard on the highway, and they’d look at it. That’s not true anymore. This year, the average consumer will see or hear 1 million marketing messages – that’s almost 3,000 per day. No human being can pay attention to 3,000 messages every day....


Via Jeff Domansky
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malek's curator insight, November 11, 2013 9:06 AM

Like TV: "We interrupt this houselold to present this wonderful commercial"

EJ Morris's curator insight, November 11, 2013 4:18 PM

Sorry to interrupt you ...   but,  what are the symptoms of someone having a Heart Attack .. ?

 

Thanks ...( and, now ...  No More Interruptions from me ! )

http://stg.do/I0Md

 

Really Useful Train's curator insight, November 23, 2013 9:15 AM

If only it worked like this all the time 

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Five oil: Το ελληνικό ελαιόλαδο που σαρώνει τα βραβεία design - Voria

Five oil: Το ελληνικό ελαιόλαδο που σαρώνει τα βραβεία design - Voria | creative ideas | Scoop.it
Voria Five oil: Το ελληνικό ελαιόλαδο που σαρώνει τα βραβεία design Voria Μέσα σε δύο χρόνια κυκλοφορίας στην διεθνή αγορά έχει σαρώσει τα βραβεία design σε διαγωνισμούς σε Βερολίνο, Λος Άντζελες, Ελσίνκι, Παρίσι και Νέα Υόρκη για τον καινοτόμο...
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