Imagine you were at a networking event, and you spot someone you don’t know but would like to connect with. Maybe she runs a very successful business you would like to model yours after, a potential joint venture partner or perhaps a journalist who covers stories in your industry.
Would you ever walk up to this person and request them to promote your business, write an article or request for his or her time?
And if you do happen to try your luck, chances of them fulfilling your request would be little to none simply because you haven’t built a relationship with them.
Via Brian Yanish - MarketingHits.com, malek