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Wuppies, Welpies, Beesies. Dildy's | Brand Hacking #AH

1 June 2012

Auteur: Bart Vos

 

Wuppies, welpies, beesies. In chronologische volgorde de namen van de succesvolle speeltjes die Albert Heijn heeft weggegeven bij de recente grote voetbalevenementen. Maar of de Dildy’s een succes gaan worden vraag ik me af.

 

Kort geleden kwam ik op Facebook de aankondiging tegen voor het nieuwe “speeltje” dat verzameld kan gaan worden tijdens het EK 2012. Een Dildy cadeau bij ieder 15 euro aan boodschappen. De grap zag ik snel in, alleen de precies overgenomen huisstijl van Albert Heijn verbaasde me. Iemand met humor heeft tijd en moeite gestoken in het presenteren van een fictief weggevertje op een wijze die nauwelijks van echt te onderscheiden is. Zover ik kan nagaan zit er behalve van het maken van een grap geen motief achter de Dildy’s.

 

Albert Heijn komt dus goed weg met de verzonnen EK-campagne. Andere organisaties hebben in het verleden daarentegen te maken gehad met actiegroepen die een serieus punt wilden maken. Voedingsmiddelenbedrijf Nestlé is bijvoorbeeld onder vuur genomen in zijn eigen huisstijl. Het gebruik maken van de bij het grote publiek bekende opmaak zorgt ervoor dat het extra opvalt. Mensen verwachten een boodschap van Nestlé te zien maar komen er gezien de inhoud snel achter dat dit niet waarschijnlijk is.

 

Het ontbreken van een dialoog tussen een bedrijf en kritische consumenten kan er voor zorgen dat bewerkingen van bedrijfslogo’s en opmaak plaatsvindt. Wanneer iemand zich genegeerd voelt maar wel vindt dat zijn of haar punt belangrijk is, kan dit leiden tot creatieve pogingen om alsnog de aandacht te vragen. Het creëren van geroezemoes op social media over een organisatie maakt het zeker in deze tijd makkelijker dan ooit om gehoord te worden.

De werkelijke EK-actie van Albert Heijn draait dit jaar om voetbalplaatjes, en niet om vrolijk gekleurde plastic Amsterdammertjes met opgeplakte ogen. Wel wordt er druk gesproken over een niet bestaande EK-actie van een supermarktketen, en lijkt Albert Heijn uiteindelijk de lachende derde.

 

 

--- Comment Designink.nl ---

 

In de comments van dit artikel heeft de bedenker vd grap een korte reactie geschreven.

 

Ook het onderschrift van de visual vermeld de website; datisniks.nl

 

 

Het Dildy artikel is van de hand van Thomas;

 

http://datisniks.nl/2012/05/27/albert-heijn-ek-2012-actie-eindelijk-bekend/

 

 

 

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Elle China

Elle China | Creative Feeds | Scoop.it

Geplaatst op 27 mei 2012 door Martien Heijmink


Opvallende cover van de Chinese Elle. Let op het handje van de baby. Meer opvallende covers op Coverjunkie (“an addiction to magazine covers you wanna lick”), een site die je minstens een keer per maand zou moeten bezoeken.

 

Link; http://www.coverjunkie.com/

 

----- Google translation ------

 

Striking cover of Chinese Elle. Note the hand of the baby. More striking covers in Cover Junkie ("an addiction to magazine covers you wanna lick"), a site that you at least once a month should visit.

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Japanese PANTONE Smartphones Can Detect Radiation - DesignTAXI.com

Japanese PANTONE Smartphones Can Detect Radiation - DesignTAXI.com | Creative Feeds | Scoop.it

Designtaxi | 30 May 2012

 

For Japanese carrier Softbank, Japanese electronics company Sharp has produced smartphones in eight delicious colors after the shades of PANTONE color swatches—that are the also the first phones with built-in radiation detector.

 

Called ‘PANTONE 5 107SH’, the Android phone is waterproof, dust-proof, has a 3.7-inch screen, 4-megapixel rear camera, 0.3-megapixel front camera, a digital TV tuner, NFC payment ability, and an infrared port.

The phone’s built-in radiation detector was a response to the concerns following the earthquakes and nuclear disasters of March 2011 in Japan.

With a button, the radiation detector can be activated; and the data collected from the detector could be posted to track and help in the event of future disasters.

The PANTONE 5 smartphone comes in black, white, yellow, lime, teal, purple, fuchsia and pink.

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130 Years Of Vogue Into Colors #fashion

130 Years Of Vogue Into Colors #fashion | Creative Feeds | Scoop.it
British artist Arthur Buxton has just completed an exhaustive study on the history of color in fashion. Last time we wrote about Buxton, he was busy reducing the color composition of famous paintings to pie charts that gave a clinical overview of the palettes of everyone from Vincent Van Gogh to Paul Gauguin (and made us feel like dumbdumbs for not being able to tell the difference between The Potato Eaters and The Night Cafe). Here, he turns the same idea onto 130 years of Vogue covers from the United States, the UK, France, and Italy.

 

Using open-source sampling tools, Buxton located the five most prominent colors in each issue’s cover, then stacked them on top of each other to create a color sandwich. The sandwiches were then arranged into columns, with each vertical column representing a year of magazine covers, and each horizontal column representing a month. So looking at British Vogue covers here, that’s September 1981 at the top left. Scan down, and you’ll see August 1981 at the bottom left; scan across, and you’ll see September 2011 at the top right.

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Mad Scientists Offer $1,500 Shoes Made From Genetically Engineered Stingrays

Mad Scientists Offer $1,500 Shoes Made From Genetically Engineered Stingrays | Creative Feeds | Scoop.it

We’ve been able to customize products for a while, from Levi’s that are perfectly sculpted to our posteriors to Timbuk2 bags in our own triad of colors, and the result is always "custom" but not always so unique. These end products are only as diverse as the choices that go into them--a lesson I learned years ago when my brand-new Timbuk2 matched a friend’s almost perfectly.

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Errors in Production

Errors in Production | Creative Feeds | Scoop.it

Berlin artist Heike Bolligs concentrates artistically mistakes in our everyday life. For her series 'Errors in Production' she photographs deformed products.

 

(via walltowatch)

 

http://www.errors-in-production.info/errors_inpr_samples.html

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Red Cross: Blood Balloon

Red Cross: Blood Balloon | Creative Feeds | Scoop.it
“Every day 2,465 children need you to roll up your sleeves. Helium-filled balloons designed like blood bags are distibuted to encourage blood donation.”

 

Advertising School: School of Visual Arts, New York, USA
Creative Director: Frank Anselmo
Art Director: Manuel Aleman, Bomi Jo, Dahee Son, Jae Sung Jung
Copywriter: Manuel Aleman

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Beeld – de fotoblog van nrc.next

Beeld – de fotoblog van nrc.next | Creative Feeds | Scoop.it

NRC Next | Beeld - 15 mei

 

Reflectie van een vrouw met paraplu in regendruppels (Hannover, Germany)

 

Foto Julian Stratenschulte/AFP

 

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Dezeen » The Clerkenwell Archway by Giles Miller

Dezeen » The Clerkenwell Archway by Giles Miller | Creative Feeds | Scoop.it

Clerkenwell Design Week 2012: Clerkenwell Design Week is underway and visitors to the main venue arrive through an archway clad in 20,000 wooden hexagons by London designer Giles Miller.

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ThingLink - Make Your Images Interactive

ThingLink - Make Your Images Interactive | Creative Feeds | Scoop.it
ThingLink lets users add interactive links to any photo and turn them into fun web experiences that drive engagement.

 

ThingLink’s exclusive Rich Media Tags feature popular media players and apps from YouTube, Vimeo, SoundCloud, Google Maps, Spotify, Flickr, Facebook, Twitter, LinkedIn, Amazon, eBay, BestBuy, iTunes, Etsy, Mailchimp and FanBridge.

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Nokia Releases A Font Designed To Work In Any Language

Nokia Releases A Font Designed To Work In Any Language | Creative Feeds | Scoop.it
Brand consistency is one of the trickiest design problems facing global corporations today: How does a company maintain its look and feel across borders and languages--in both the United States and Saudi Arabia, English and Arabic?

Nokia tapped British typographers Dalton Maag recently to design what might be the ultimate multinational font. Nokia Pure has a clean, simple, and yes, pure aesthetic that is conceived to work on mobile devices in virtually any script, whether Latin, Devanagari, or Tamil.

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MoMA | Ecstatic Alphabets/Heaps of Language

MoMA | Ecstatic Alphabets/Heaps of Language | Creative Feeds | Scoop.it

Ecstatic Alphabets/Heaps of Language is a group exhibition that brings together 12 contemporary artists and artists’ groups working in all mediums including painting, sculpture, film, video, audio, and design, all of whom concentrate on the material qualities of language—visual, aural, and beyond. The work that these artists create belongs to a distinguished history of poem/objects, and concrete language experiments that dates to the beginnings of modernism, and includes both the Dada and Futurist moments as well as the recrudescence of Neo-Dada in the late 1950s, and international literary movements like concrete and sound poetry in Europe, Latin America, and the United States.

 

 

---extra info---

 

Review on Imprint Magazine (UK), special on Paul Elliman's contribution in the MoMA show;

 

http://imprint.printmag.com/featured/letter-man-paul-ellimans-found-font-comes-to-moma/

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TechCrunch | $FB Is Blowing Up On StockTwits, Too

TechCrunch | $FB Is Blowing Up On StockTwits, Too | Creative Feeds | Scoop.it
Another startup cashing in (figuratively speaking) on the FB IPO: StockTwits.
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Algorithmic Design and the 9/11 Memorial

Algorithmic Design and the 9/11 Memorial | Creative Feeds | Scoop.it

Jer Thorp | June 10, 2011

 

In late October, 2009, I received an e-mail from Jake Barton from Local Projects, titled plainly ‘Potential Freelance Job’. I read the e-mail, and responded with a reply in two parts: First, I would love to work on the project. Second, I wasn’t sure that it could be done.

 

The project was to design an algorithm for placement of names on the 9/11 memorial in New York City. In architect Michael Arad‘s vision for the memorial, the names were to be laid according to where people were and who they were with when they died – not alphabetical, nor placed in a grid. Inscribed in bronze parapets, almost three thousand names would stream seamlessly around the memorial pools. Underneath this river of names, though, an arrangement would provide a meaningful framework; one which allows the names of family and friends to exist together. Victims would be linked through what Arad terms ‘meaningful adjacencies’ – connections that would reflect friendships, family bonds, and acts of heroism. through these connections, the memorial becomes a permanent embodiment of not only the many individual victims, but also of the relationships that were part of their lives before those tragic events.

 

 

 

See also;

http://www.911memorial.org/names-arrangement

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­Dream of all Italians: Gay couple unveil dead Berlusconi artwork (PHOTOS) — RT

­Dream of all Italians: Gay couple unveil dead Berlusconi artwork (PHOTOS) — RT | Creative Feeds | Scoop.it

RT

Published: 29 May, 2012, 19:07
Edited: 30 May, 2012, 20:23

 

The first ever married gay couple has created an ironic installation poking fun at Silvio Berlusconi, hinting at his sins and highlighting the personality cult around the former Prime Minister.
Titled The Dream of Italians, a smiling silicone Berlusconi doll lies inside a transparent glass case, Italian Corriere della Sera reports. The name refers to a phrase used by the former Prime Minister on the phone to one of his girlfriend, where he described himself as "the dream of all Italians".


The Berlusconi doll’s eyes are closed, yet he smiles, lying on a satin pillow in a double-breasted jacket with Mickey Mouse slippers on his feet, one hand inside unzipped pants and the other on the History of Italy.


Artists Antonio Garullo and Mario Ottocento, who were also the first gay couple to get married in 2002 in Amsterdam, created the installation.

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1,240-page book contains Google image results for every word in the dictionary

1,240-page book contains Google image results for every word in the dictionary | Creative Feeds | Scoop.it

Designtaxi | 30 May 2012

 

UK-based artists Ben West and Felix Heyes have created a book that visually interprets the dictionary in 2012.

 

Entitled ‘Google’, the 1,240-page book contains the first Google image results for every word in the dictionary—21,000 words from the average English dictionary is represented using the first images displayed on Google’s image search.

“We used two PHP scripts my brother Sam wrote for us,” West told Creative Applications.

“The first one takes a text list of dictionary words and downloads each image in sequence, and the second lays them out into columns and outputs a PDF.”

 

The PDF was then printed, hand bound, and thumb-indexed into a hardcover book—with Google’s logo painted in gold on the front.

“It’s really an unfiltered, uncritical record of the state of human culture in 2012. I would estimate about half of the book is revolting medical photos, porn, racism or bad cartoons,” West said.

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At Clifton's Cafeteria, someone left a light on. For 77 years.

At Clifton's Cafeteria, someone left a light on. For 77 years. | Creative Feeds | Scoop.it

By Bob Pool, Los Angeles Times
May 26, 2012

 

During renovations of the Broadway eatery, a neon lamp that was switched on during the Great Depression is found behind a partition. The owner estimates it's generated more than $17,000 in electric bills.

 

They're not kidding when they say they'll leave the light on for you.

A long-forgotten neon lamp that was switched on during the Great Depression and left burning for about 77 years has been discovered hidden behind a dusty partition at Clifton's Cafeteria. The find was made amid an extensive renovation of the downtown eatery, according to the building's owner, Andrew Meieran.

The neon fixture is believed to have been installed in 1935 when Clifford Clinton purchased the lease to Boos Bros. Cafeteria on Broadway and 7th Street and converted the place into a forest-themed restaurant.

 

 

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29 WAYS TO STAY CREATIVE

29 Ways to Stay Creative Animation

 

The guys at TOFU design, have come up with a nicely executed short animation providing some straightforward ways to be and stay creative. Despite the simplicity, it’s useful to get a nicely packaged reminder of all the good stuff, we need to keep doing. Have a look!

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AMNESTY INTERNATIONAL "Ink" by Cyrille De Vignemont

Your signature is more powerpul than you think....

 

Director : Cyrille de Vignemont
Dop : Nicolas Loir
Editor : Marc Maborough
Production manager : Yannis Cullaz
creative directors : remy Holden and Remy Noel
Copywriter : Arnaud Labille
Art Director : Frederic durand
Agency Producer : Amer Zoghbi
Sound : ELSE
Post Production : Wanda / Vanessa koscianski

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How Italian Designers Left Their Imprint on Global Graphic Design

How Italian Designers Left Their Imprint on Global Graphic Design | Creative Feeds | Scoop.it
An exhibition at the Triennale Design Museum in Milan offers a gloriously idiosyncratic collection of objects and imagery.
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Ad Agency Uses 873 Stock Images To Tell A Story

Patient research work involving more than 5 thousand photographs resulted in a 1 minute film that AlmapBBDO created to advertise Getty Images, the world leading image database for creating and distributing visual contents. The film is surprising when showing 873 images in 15 images per second, sufficient speed to transform the series into a video that, without any text, tells a beautiful story. All photos, without any exceptions, are from the Getty Images archives.

 

Copywriter Sophie Schoenburg and art director Marcus Kotlhar worked 6 months researching images, improving the script and building each scene so they would not only be understood, but would also touch viewers. Sometimes, for example, a scene would look perfect on paper, but the images chosen to depict it were not sufficient or did not perfectly match up to offer the right movement and sense. And hence the research had to be restarted. The film was directed by Cisma, via Paranoid BR, along with Marcos Kotlhar, the art director at the agency.

 

For this creation team, the purpose was to adhere to the concept that Getty Images has so many images that anybody is capable of telling any story they want by only using their archives. In the film "Do amor ao Bingo em 873 imagens" [From love to Bingo in 873 images], a storyteller in the corner of the screen describes the images used. The Getty Images logo appears at the end of the story, but the storyteller continues to turn until reaching the exact number of images in the Getty Images archive.

 

Credits -- Film

Advertiser: Getty Images
Title: From love to bingo in 873 images
Product: Getty Images
General Creative Director: Marcello Serpa, Luiz Sanches
Creative Director: André Kassu, Marcos Medeiros, Renato Simões
Art Director: Marcos Kotlhar
Copywriter: Sophie Schoenburg
Producer: Paranoid BR
Executive producer: Egisto Betti
Direction: Cisma, Marcos Kotlhar
Animation: Split Filmes, Marcos Kotlhar
Rtvc: Vera Jacinto, Gabriel Dagostini, Diego Villas Bôas
Soundtrack / Voice-Over Artist: Kito Siqueira
Editor / Assembler: Marcos Kotlhar, Jonas Brandão
Finishing Editor: Split Filmes
Service: Cristina Chacon, Marina Leal
Media: Paulo Camossa Jr
Approval: Renata Simões

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Turn Any Surface Into A Whiteboard With Transparent Paint

Turn Any Surface Into A Whiteboard With Transparent Paint | Creative Feeds | Scoop.it
How would you like to turn your bare walls into a creative thinking space for your ideas?

 

Paint making company IdeaPaint has recently launched its latest paint product that turns any walls or wood surface into a dry erasable board.

 

Called ‘CLEAR’, the transparent dry erase paint blends into any existing décor.

 

Once dried, the paint turns the surface into an erasable board that can be written on with whiteboard markers.

 

The paint is odorless, complies with child and school safety regulations, and comes with a 10-year warranty.

 

CLEAR is available in a single kit for USD$225 on IdeaPaint’s online shop.

 

The kit comes with a roller, stir stick, can opener and wet paint sign.

 

Watch the video below to see how CLEAR works:

http://www.youtube.com/watch?feature=player_embedded&v=yWRnaDYKCko

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WSPA zit achter campagne Binnenmelk

WSPA zit achter campagne Binnenmelk | Creative Feeds | Scoop.it

dinsdag 22 mei 2012, 10.37 uur

 

De mysterieuze campagne voor Binnenmelk is een actie van dierenrechtenorganisatie WSPA. Nieuwe Oogst maakte vorige week al bekend dat deze campagne waarschijnlijk de opmaat vormt voor een actie tegen zuivel van opgestalde koeien.

World Society for the Protection of Animals (WSPA) heeft 'Binnenmelk' bedacht om aandacht te vragen voor Nederlandse melkkoeien die nooit de wei in komen. In tv-programma Koffietijd lichtte de organisatie de campagne vanmorgen toe.

'Binnenmelk is geen merk, maar wel een probleem', stelt een WSPA-woordvoerder. Volgens de organisatie komen bijna 400.000 koeien nooit buiten. 'Dat is 26% van het totaal, meer dan een kwart dus.'

 

Kaas
WSPA vreest dat binnen enkele jaren de helft van alle melkkoeien altijd binnen moeten blijven. De Binnenmelk van die dieren gaat voor het overgrote deel naar de productie van kaas.

'Wanneer kaasproducenten hun invloed aanwenden om melk uit de wei te vragen, wordt de trend om koeien het hele jaar binnen te houden snel omgebogen', stelt WSPA. De organisatie wil waar nodig een jarenlange weidegangcampagne voeren.

De website binnemmelk.nl is inmiddels aangepast en heet nu;

 

www.binnenmelkvrij.nl

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Infographic: How Weather Tweets Compare To Real Weather Data

Infographic: How Weather Tweets Compare To Real Weather Data | Creative Feeds | Scoop.it
As cliché as it may be, I’m as guilty as anyone for turning to the weather in those awkward elevator conversations with my neighbors. Politics is dangerous, and there’s no way I remember their kids’ names to ask about them, but it’s always easy to find common ground about the weather--especially when it’s sweltering or freezing outside. Evidently, we have similar practices online.

 

Each year, Dutch design studio CLEVER°FRANKE closes their doors on client projects to work on a job of their own, a nod to their C°F namesake that always involves the weather.

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Tagul - Gorgeous tag clouds

Tagul - Gorgeous tag clouds | Creative Feeds | Scoop.it

Tagul is a web service that enables you to create beautiful looking tag clouds and embed it on your web page...

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