Posted by Mark Sinclair, 19 September 2012, 11:27
Last year, artist Jeremy Hutchison's show Err featured a series of 'incorrect' versions of products he commissioned from different factories. His latest project is to launch these limited edition pieces as a new range of dysfunctional luxury products called Erratum...
Produced by the Paradise Row gallery the objects in the new Erratum brand include a saw with its teeth at the tip of the blade, a Moleskin notebook with two spines, and a cheese grater with no holes.
The Erratum collection was photographed by Jonathan Minster and a brand campaign was shot by luxury photographer Charlotte Kibbles at the Handel House Museum in London.
Erratum will be showcased at Paradise Row, 74a Newman Street, London W1T 3DB. See paradiserow.com