Almost eight years ago, I sat down with my partner in crime, Gavin Kelly, and we made one of the best decisions of our lives--we started our own design consultancy, Artefact. We were driven by the not so humble ambition to become the best digital design and innovation company in the world. And we think we are on the right path. But starting, running, and growing your own design company has also been a tremendous learning experience. With every achievement comes a new set of challenges to overcome and lessons to learn. In the spirit of transparency, and with hope that by sharing the lessons we have learned we could save fellow designers some frustration, here are eight insights we've gleaned over the years.
The design industry is changing rapidly. There is a ton of business out there, but it has gotten a lot more competitive. Always be ready to adapt.
Niels Biersteker's insight:
My Favourite Excerpt;
Your best clients know your worth and will pay you for good work. You should never work for less than you’re worth and especially never work for free. It not only devalues your work, it devalues our whole discipline.
Vorige week presenteerden de Kamer van Koophandel, Mercedes-Benz en NRC Media voor de negende keer de ranglijst met 100 concrete innovaties die het Nederlandse Midden- en Kleinbedrijf heeft gerealiseerd. De hoogste notering is voor de gifvrije, zelfklevende folie van Micanti BV uit Amsterdam, dat wordt gebruikt om op scheepswanden te plakken. De folie, Thorn-D®, is een gepatenteerde milieuvriendelijke oplossing om de aangroei van organismen als zeepokken en mossels aan oppervlakken van schepen tegen te gaan.
Landor Associates (Sydney, Australia) uses the astonishing old world technique of printmaking to create Jam Sessions logo. The logo shape resembles a guitar body and utilizes a play on words to emphases "jam."
(Image: Case Crouwel as displayed on the Dutch Away kit)
NIKE have designed several new typefaces for teams playing at this year’s FIFA world cup including two collaborations with renowned graphic designers, wim crouwel (netherlands) and neville brody (england).
designboom spoke to stu mcarthur, design director at NIKE football to learn more about about the process…
Niels Biersteker's insight:
Each nation is steeped in its own traditions. Adidas, Nike and Puma -- the three primary uniform outfitters for this year's World Cup field -- must adhere to those traditions, while also incorporating their own aesthetic and design technologies.
To learn more about this, read this interview with Martin Lotti, Nike's creative director for football, and Jennifer Valentine, Adidas' category manager for soccer;
To bring the issues of human rights to light, Ogilvy & Mather London partnered with artistic duo, Coarse (comprising Mark Landwehr and Sven Waschk), to create an enlightening campaign for Amnesty International.
The art duo created a total of 30 limited edition ‘Freedom Candles’. Each of these candles were a sculpture that represented violence or injustice.
Danish scientists have made a scientific discovery with significant humanitarian and environmental potential. They have shown that it is possible to produce plants which change colour in the presence of specific compounds within the soil, opening the way for the first bomb and land-mine detection plant.
An ongoing nano-blogging project where each post consists of a single color tone. The daily moods, feelings and experience are compressed into one piece of information: color
PRINT Magazine, June 2014. The Innovation Issue. Conceive. Make. Sell Steve Heller and Lita Talarico
[excerpt] It began as a personal artistic exercise—a reaction to New York– based founder and designer Aleksandar Maćašev’s reluctance to be vibrant in his own work. “We constantly face a torrent of infl uences on our perception of color and on our expression with color,” he says. “Culture, visual communication, commerce and design trends all shape how we think about color. And if you went to an art school, add color theory to the mix. I wanted to get rid of all these limitations as much as I could and try to use color in a very personal way by expressing my own emotions through it
Our world is full of unsightly views: construction sites that mar our streets, condos that block our view of the skyline, an inconveniently positioned air conditioner. We’ve resigned ourselves to these things, but there might be a solution on the way thanks to a new project from MIT that’s exploring how to banish eyesores with custom camouflage.
MIT’s big idea is to create printable camouflage coverings using algorithms. These algorithms pull in environmental data via photographs and construct an image that best blends an object in with its surroundings. Think of it as an invisibility cloak for the stuff you don’t want to see.
French street artist JR, known for his installations of giant photographs, has just unveiled his largest portrait yet. It will also be the hardest to see in person.
JR wrapped more than 150 shipping containers with black-and-white photos printed on paper and arranged the containers on a freighter. The pictures form an enormous black-and-white image of two eyes that stretches the length of the 1,200-foot vessel. Fans can check out the image first-hand only at stops between the northern French port of Le Havre, from where the freighter set sail Friday, and Malaysia, where it arrives in about a month. The few ports of call include Malta and Tangiers, Morocco.
JR will be documenting the photograph’s voyage—and its deterioration—on his Instagram account;
Mick Jagger introduces the Monty Python Live (mostly) Press Conference
Welcome to the official Monty Python YouTube channel. This is the place to find top quality classic Python videos, as well as some special stuff that you'll only find here - such as interviews and behind-the-scenes footage from our live shows. All the Pythons including John Cleese, Michael Palin, Eric Idle, Terry Gilliam, Terry Jones & Graham Chapman can be found here being incredibly silly.
The Interaction of Color mobile app for iPad is packed with elegant and innovative features that help you understand the book’s ideas, view the plates, experiment, and create and share your own designs. This interactive edition of one of the most influential books on color ever written offers users an entirely new way to experience Josef Albers’s original masterwork.
The free download allows you to sample Chapter 10, including accompanying text, video commentary, two interactive plates, and the palette tool. The complete app, featuring the full text, 125 plates, 60 interactive studies, and over two hours of video commentary, is available through an in-app purchase.
Grown out of the crowdfunding and crowdsourced data movement, Crowdwish aims to provide an antidote to unfulfilled goodwill by carrying out the most ‘rewished’ (upvoted, essentially) wish on its platform each and every day.
Bizarre aardappels, misvormde aubergines en onfortuinlijke mandarijnen zijn populair bij Franse consumenten.
De Franse supermarkt Intermarché verkoopt lelijke groenten en fruit met 30 procent korting verkopen zodat telers ze niet hoeven te vernietigen. De campagne over de Groteske Appel, de Bizarre Aardappel, de Afschrikwekkende Sinaasappel, de Mislukte Citroen, de Misvormde Aubergine, de Lelijke Wortel en de Onfortuinlijke Mandarijn is een groot succes. Er is veel vraag naar de lelijke groenten en fruit in de winkels van Intermarché en op de sociale media is de campagne met groot enthousiasme ontvangen.
The Mutato-Archive is a collection of non-standard fruits, roots and vegetables, displaying a dazzling variety of forms, colors and textures. The complete absence of botanical anomalies in our supermarkets has caused us to regard the consistency of produce presented there as natural.
An excerpt from the book Rise of the DEO by Maria Giudice & Christopher Ireland.
We live in a time where little is predictable. No career path is predetermined. No one can play it safe. The majority of companies, their employees, and their leaders navigate a space where competitors appear overnight, customers demand innovations monthly, business plans rarely last a full year, and career ladders have been replaced by trampolines. This environment of incessant, nonlinear change will only accelerate in the future. Traditional CEOs are ill-equipped to survive.
A logical response to these avalanches of advice is to surrender. We throw up our hands and hope our inherent traits or some measure of luck will suffice. Perhaps we’ll work for the right startup, or get the attention of the right boss, or happen upon the right industry in its earliest stages. Maybe we’ll stumble across a mentor who can help us make sense of conflicting paths and tortuous routes.
Another response — the one advocated in this book — is to identify the business function best suited to these tumultuous times and use it to guide your actions. (...)
Now that companies need agility and imagination, in addition to analytics, we believe it’s time to turn to Design as a model of leadership.
Proposing design-inspired leadership as the answer may sound delusional to some, like a zealous art teacher attacking poverty with a new color palette. But that’s a knee-jerk reaction, based largely on associations of design with discretion, luxury, and logos. A more realistic assessment confirms that design leaders usually possess characteristics, behaviors, and mindsets that enable them to excel in unpredictable, fast-moving, and value-charged conditions.
Computer Arts [CA]: What's the idea behind Icons Times? Sylvan Boyer [SB]: Major news websites offer complex information on an abundance of subjects – it's information overload; it confuses readers. Icons Times is a website inspired by signage that offers a clear message, simple and universal...