Yaroslavl is a Russian city with about half a million inhabitants located northeast of Moscow. Founded about 1000 years ago, its centre is now a World Heritage Site. Last month, on December 26, a new symbol was unveiled that will be used by the city in its communication, created by Art. Lebedev Studio.
The symbol takes inspiration from the fact that Yaroslavl is lovated at the confluence of two rivers, the Volga and the Kotorosl. It is also a stylised version of the letter Я, which is the first letter in Yaroslavl, and - of course - an arrow.