Every small business owner wears many hats. In no industry is this truer than in retail. These 25 things are non-negotiables for retail business owners. ("Cash may be king, but it's not everything" and 24 other things retail business owners know.
"Here’s another compilation piece, this time highlightingarticles about creativity from the Brainzoomingblog during 2010. Beyond the mid-year post on 26 ways to defeat a creative block (one of the most popular Brainzooming posts ever), this list provides a whole array of thoughts to get your creativity zooming whether individually or with your team."
Good leaders are resilient. They bounce back quicker from setbacks or adversity, and keep the team moving in the right direction. Resiliency is sometimes seen as the ability to cope with stress and life’s challenges, and to draw upon the emotional reserves that have been built up for the tough times.
Experimenting is a core innovation skill. Scott Berkun's book The Year Without Pants outlines the approach that Automattic uses to foster experiments at WordPress.com. It's a great approach, which you can adapt to fit your organisation too.
Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly quest for marketing ideas that get people talking. This week he looks at how technology is changing when and where we make purchases in the real world.
Even though social media marketing is categorized as a form of marketing that promotes the content you publish, it should not look like traditional marketing messages, even if you’re a B2B (business to business).
Too many brands make the mistake of focusing their social media marketing content on selling their products or services because they don’t think they can be creative or make personal connections. However, even an inherently “boring” business can create compelling social media content that doesn’t focus on pushing out sales messages.
Instead, make sure your social media efforts are about fostering a community of passionate customers through genuine conversations. Here are four things to remember when creating your social media marketing content:
This innovation leadership study aims to understand how those leading and managing innovation in their organizations think about the innovation function and offers an insider perspective into both the formal and informal mechanisms for managing innovation. It covers five key areas that affect a company’s innovation success.
The New Year is often a time when people attempt to give up bad habits via New Year’s Resolutions – only to break them shortly after. In general, it’s better to make small improvements to your lifestyle one at a time, rather than trying to cut out several bad habits at once.
A good CV can make all the difference between landing an interview for that dream job, and being passed over. Therefore, it can pay to sharpen up your CV writing skills, giving you a better chance to make a good first impression.
Excerpt from article on Social Media Examiner: "Your Facebook profile and Facebook business page can work together today.
On one hand, it’s important for a company to have a professional Facebook business page that’s in line with the company’s messaging, target audience and branding. But the way you use your Facebook personal profile can also play a role in the success of social media for your business, and this is often overlooked.
There are many ways you can leverage the activities in your personal profile to benefit your business and build relationships with current and past customers.
Here are 10 ways to leverage your personal Facebook profile for business. #1: Allow Follows to Your Personal Profile; #2: Celebrate Moments; #3: Catch People Doing Something Right; #4: Use Graph Search to Reach Influencers; #5: Tell Your Story; #6: Tag Your Company Photos; #7: Leave Facebook Voice Messages; #8: Give a Facebook Gift; #9: Find More Intel on the People You Want to Work With; #10: Set Up Facebook Lists;
Start thinking beyond the status update and take advantage of the enormous opportunities to leverage your personal profile for business to build stronger relationships with your professional contacts..."
If you’re doing business online, chances are you know other companies selling similar, if not identical items. With that in mind, how can you differentiate your products from those of the competition? Aside from your overall themes and branding messages, are there other ways to entice customers to choose your products or services over what other companies are selling?
Yes, there are. One way is by injecting more personality into your product descriptions.