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Big Data Changes Social Media Marketing

Big Data Changes Social Media Marketing | creative entrepreneurship | Scoop.it

As social media gets bigger, so does the amount of data that flow from such platforms as Facebook, Pinterest and Twitter. To help marketers use these data to obtain relevant insights, complex analytics platforms have developed as well. Indeed, big data has changed the way social media marketing works, and the following is a list of some of these changes according to Michele Nemschoff, a digital marketing expert.


Via The Fish Firm
santina kerslake's insight:

We share the info we can relate to so we need to create #marketing that is relevant 

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Eric_Determined / Eric Silverstein's curator insight, September 18, 2013 10:30 AM

Businesses are trying to keep pace with the ongoing innovations in the marketplace, in the meantime consumers are more and more engaged via #mobile and other tools. Along the way a lot of valuable #Data is generated, therefore opportunities are abound if you can capture the right data and offer the right engagement for your #customers in return. 

 

" Experts say that 90 percent of all the data in the world right now was generated during the last two years. In addition, only 20 percent of this data is structured, or arranged in columns and rows which can be analyzed using traditional analytics tools.

As such, eighty percent of this data is “unstructured;”  pictures, videos or posts that come from sources like Facebook, YouTube and Instagram. These unstructured data represent people’s interests, opinions and activities, and if marketers can create insights out of these data by having the ability to store, administer and investigate them, then that’s a huge advantage for them.

Analysis of big social media data allows marketers to see relevant trends which allow them to create more personalized and highly customized content. People respond more to campaigns that are relevant to their needs and what they like, share and talk about."

 

 

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25 Things Every Retail Business Owner Should Know | Business Tips

25 Things Every Retail Business Owner Should Know | Business Tips | creative entrepreneurship | Scoop.it
Every small business owner wears many hats. In no industry is this truer than in retail. These 25 things are non-negotiables for retail business owners. ("Cash may be king, but it's not everything" and 24 other things retail business owners know.
santina kerslake's insight:

Character is imperative when hiring!

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Rescooped by santina kerslake from Serious Play
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Creative Ideas – 37 Articles to Get Your Creativity Brainzooming

Creative Ideas – 37 Articles to Get Your Creativity Brainzooming | creative entrepreneurship | Scoop.it

  "Here’s another compilation piece, this time highlightingarticles about creativity from the Brainzoomingblog during 2010. Beyond the mid-year post on 26 ways to defeat a creative block (one of the most popular Brainzooming posts ever), this list provides a whole array of thoughts to get your creativity zooming whether individually or with your team."


Via Ariana Amorim
santina kerslake's insight:

Play around with things, ideas and challenge yourself with some of the constraints presented to you.

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Rescooped by santina kerslake from Digital-News on Scoop.it today
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Cause Marketing | Strategies & Tactics for Small Budget

Cause Marketing | Strategies & Tactics for Small Budget | creative entrepreneurship | Scoop.it

Cause Marketing | Use these three strategies employed successfully by the entertainment industry to create big cause marketing success on a small budget.


Via Thomas Faltin
santina kerslake's insight:

Engagement through this form of marketing for your small biz?

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Rescooped by santina kerslake from Facilit8Success
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The Resilience Factor in Leadership | ReadyToManage

The Resilience Factor in Leadership | ReadyToManage | creative entrepreneurship | Scoop.it

Good leaders are resilient. They bounce back quicker from setbacks or adversity, and keep the team moving in the right direction. Resiliency is sometimes seen as the ability to cope with stress and life’s challenges, and to draw upon the emotional reserves that have been built up for the tough times.


Via Sondra E. Jenkins
santina kerslake's insight:

Making our mistakes in public is a show of resilience.

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Rescooped by santina kerslake from Innovation & Creativity
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Seven Steps to Build Your Experimental Capability - The Discipline of Innovation

Seven Steps to Build Your Experimental Capability - The Discipline of Innovation | creative entrepreneurship | Scoop.it
Experimenting is a core innovation skill. Scott Berkun's book The Year Without Pants outlines the approach that Automattic uses to foster experiments at WordPress.com. It's a great approach, which you can adapt to fit your organisation too.

Via Anne Leong
santina kerslake's insight:

Smallest #change can make the biggest dif - Using creative means 2 unleash capability & potential

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Rescooped by santina kerslake from Innovation & Creativity
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Innovation Excellence | How Can We Increase Insight?

Innovation Excellence | How Can We Increase Insight? | creative entrepreneurship | Scoop.it
One key step in innovating is generating novel ideas – and this is based on insight. So how can we increase insight?

Via Anne Leong
santina kerslake's insight:

Trigger sometimes comes from conflict.

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Rescooped by santina kerslake from Innovation & Creativity
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The Intensity Factor in Innovation: Principles from Zen Philosophy

The Intensity Factor in Innovation: Principles from Zen Philosophy | creative entrepreneurship | Scoop.it
This paper is a follow-up to my previous article, “The Eastern Way: How Chinese Philosophy can Power Innovation in Business Today” (June 18, 2012).

Via Anne Leong
santina kerslake's insight:

simplicity and thoughtfullness combined = innovation.

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Rescooped by santina kerslake from Business Improvement
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How Small Business Leaders Can Build Resilience

How Small Business Leaders Can Build Resilience | creative entrepreneurship | Scoop.it

Via Daniel Watson
santina kerslake's insight:

The 4 tips are sound advice.

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Tiffany Crosby's curator insight, October 23, 2013 11:26 AM

How resilient are you? Being a small business owner is hard but rewarding work. With the right attitude and proper support structure, you can make a go at it. 

Lorinda Forrest's curator insight, October 24, 2013 5:36 AM

Tough times teach resiliance and sometimes asking for help enables you to see your situation more objectively.

Ciara Turner's curator insight, October 24, 2013 9:29 AM

 

Small business owners will always feel like they have a lot to prove as well a lot to lose. Especially, for the majority of the business owners that life has been devoted to keeping their business afloat. They have invested too much of their time money and effort into their business. According to the article it stress that a business owner MUST have resilience as a leader. They must be able to take on any obstacle that comes their way.

 

With the understanding that they still-fragile economic recovery, the difficulties small businesses face securing funding, and the importance of finding and retaining the right employees, places enormous stress on leaders today. Which is understandable however the business world does not wait on anyone? The competitors feast off of those that show weakness. By developing a true resilient mindset, small business owners can continue growing their business regardless of the obstacles around them.

 

In the article it gave a couple of tips on how to improve business owner’s resilience mindsets. It was four steps; don’t go it alone, accept people help, keep your eye on the goal, maintain a positive outlook.

 

Reach out to other trusted business owner or consultants for ideas and support. Small Business owners need to realize they are not in it alone. Once you have reached out the next step will accept the help that is being offered. It is not a sign of weakness. Business owners should keep their eye and mind on why they started this company to reinsurance themselves when time gets hard. Which can help them keep a positive outlook on any situation that comes up to sufface.  

 

With that being said I think that smaller business should engaged more into the Chapter 9 topic business to business relations. Which chapter touches on a couple key points for this particular article the fact of building and maintaining a relationship with other local businesses. On page 194 in the chapter someone suggested and I quote , " one-one-one discussions, partner advisory councils, surveys, and collaboration. the idea is to understand their issues and help partners grow."   Having an understanding that it is a competition however what a competition is if you have no one to compete with.

 

From a PR stand point I think that having that open minded mind set and such with only help you and your community thrive for better prosperity.

 

Rescooped by santina kerslake from Stress and Conflict at Work
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Work Seems Life Threatening to People Suffering from Stress - Science Daily (press release)

Work Seems Life Threatening to People Suffering from Stress - Science Daily (press release) | creative entrepreneurship | Scoop.it
Work Seems Life Threatening to People Suffering from Stress
Science Daily (press release)
Oct. 7, 2013 — Stress causes today more cases of prolonged absence from work due to sickness.

Via Eileen Easterly
santina kerslake's insight:

It is happening more than ever, is it causing serious problems?

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Joanne OLeary's curator insight, October 10, 2013 1:49 PM

It is very important to do something to try and reduce stress at work, it is more critical now than ever.  Try running, brisk walking, punch bagging at the gym or yogo, just do something, your health depends on it.  

Rescooped by santina kerslake from Digital-News on Scoop.it today
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Never Shop in October and Other Secrets From a Retail Guru

Never Shop in October and Other Secrets From a Retail Guru | creative entrepreneurship | Scoop.it
Mark Ellwood, author of Bargain Fever: How to Shop in a Discounted World, offers his strategies for savvy shopping

Via Thomas Faltin
santina kerslake's insight:

Very good sensible points here.

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Rescooped by santina kerslake from Business Coaching
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Happy or Sad, Good or Bad, Love It or Hate It, It's All in How You View It

Happy or Sad, Good or Bad, Love It or Hate It, It's All in How You View It | creative entrepreneurship | Scoop.it
As a business leader, one of the many lessons I learned was that employees often viewed the world around them in ways that were completely different from what was actually going on.

Via Miklos Szilagyi
santina kerslake's insight:

Some good points here.

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Miklos Szilagyi's curator insight, September 24, 2013 10:49 PM

Everybody makes his/her best in life in each and every moment... we don't know their reasons, their story and we make up one for them and we then react on this "make-up"... and the other make this with us... shadow-fights...

Rescooped by santina kerslake from This is my moodboard - Visual Merchandising
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Talking Points: New Visual Merchandising

Talking Points: New Visual Merchandising | creative entrepreneurship | Scoop.it

Joss Davidge, Business Director of brand experience agency BEcause, continues his weekly quest for marketing ideas that get people talking. This week he looks at how technology is changing when and where we make purchases in the real world.


Via Marta Rocha
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Rescooped by santina kerslake from MarketingHits
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4 Things to Remember When Creating B2B Social Media Marketing Content

4 Things to Remember When Creating B2B Social Media Marketing Content | creative entrepreneurship | Scoop.it

Even though social media marketing is categorized as a form of marketing that promotes the content you publish, it should not look like traditional marketing messages, even if you’re a B2B (business to business).


Too many brands make the mistake of focusing their social media marketing content on selling their products or services because they don’t think they can be creative or make personal connections. However, even an inherently “boring” business can create compelling social media content that doesn’t focus on pushing out sales messages.


Instead, make sure your social media efforts are about fostering a community of passionate customers through genuine conversations. Here are four things to remember when creating your social media marketing content:


Via Brian Yanish - MarketingHits.com
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Rescooped by santina kerslake from The Business Innovation Suit
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Innovation Leadership Study

Innovation Leadership Study | creative entrepreneurship | Scoop.it

This innovation leadership study aims to understand how those leading and managing innovation in their organizations think about the innovation function and offers an insider perspective into both the formal and informal mechanisms for managing innovation. It covers five key areas that affect a company’s innovation success.


Via Alva Innovus
santina kerslake's insight:

worthwhile reading.

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Rescooped by santina kerslake from Business Brainpower with the Human Touch
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25 Self-Development Skills To Learn For Free Online This Year

25 Self-Development Skills To Learn For Free Online This Year | creative entrepreneurship | Scoop.it

The New Year is often a time when people attempt to give up bad habits via New Year’s Resolutions – only to break them shortly after. In general, it’s better to make small improvements to your lifestyle one at a time, rather than trying to cut out several bad habits at once.

 

A good CV can make all the difference between landing an interview for that dream job, and being passed over. Therefore, it can pay to sharpen up your CV writing skills, giving you a better chance to make a good first impression.


Via Vicki Kossoff @ The Learning Factor
santina kerslake's insight:

If we always learn something new we will always be fresh.

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Vicki Kossoff @ The Learning Factor's curator insight, January 16, 3:07 PM

The New Year is often a time for reflection and attempts at self improvement. If you've already broken all your resolutions for the New Year then now is the perfect time to set yourself some more achievable goals to improve your professional and personal life.

Carlos Polaino Jiménez's curator insight, January 17, 6:42 AM

Una gran ayuda para el desarrollo personal, para los que creemos que hay que crecer todos los días. Aprovechad.

Margaret Driscoll, Learning Organization Librarian's comment, January 17, 8:10 AM
This post would have been much more helpful if it provided access to the free online training it's promoting.
Rescooped by santina kerslake from Digital-News on Scoop.it today
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10 Strategies to Help Your Content Go Viral @ JUST™ Creative

10 Strategies to Help Your Content Go Viral @ JUST™ Creative | creative entrepreneurship | Scoop.it
10 Strategies to Help Your Content Go Viral @ JUST™ Creative

Via Thomas Faltin
santina kerslake's insight:

Get to know what people are searching for plus other gr8 tips.

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Rescooped by santina kerslake from Cultivating Creativity
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Rise and shine: the daily routines of history's most creative minds

Rise and shine: the daily routines of history's most creative minds | creative entrepreneurship | Scoop.it

The path to greatness is paved with a thousand tiny rituals (and a fair bit of substance abuse) – but six key rules emerge


Via Peter Shanks
santina kerslake's insight:

Pick your drug of choice to help you with your early morning routine.

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Peter Shanks's curator insight, October 17, 2013 9:54 PM
1. Be a morning person2. Don't give up the day job3. Take lots of walks4. Stick to a schedule5. Practise strategic substance abuse6. Learn to work anywhere
Rescooped by santina kerslake from Innovation & Creativity
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Get Over Yourself: How Your Ego Sabotages Your Creativity

Get Over Yourself: How Your Ego Sabotages Your Creativity | creative entrepreneurship | Scoop.it
An inflated ego can surface in the most subtle ways. Know the difference between confidence and arrogance so you can do your best creative work.

Via Anne Leong
santina kerslake's insight:

Get over yourself or die empty-Tips for #unleashing your best #creative work

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Ivon Prefontaine's curator insight, October 10, 2013 9:29 AM

Creativity in the 21st Century is a shared and collaborative effort.

Andres Jordan's curator insight, October 10, 2013 10:39 AM

Nice advise and so true. Good quick tips to learn and be mindful of.

Rescooped by santina kerslake from Innovation & Creativity
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5 Steps to Thinking in New Boxes

5 Steps to Thinking in New Boxes | creative entrepreneurship | Scoop.it

Via Anne Leong
santina kerslake's insight:

Excellent review of hte book. Doubt everything.

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Rescooped by santina kerslake from Marketing Strategy and Business
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10 Ways to Use Your Personal Facebook Profile for Business

10 Ways to Use Your Personal Facebook Profile for Business | creative entrepreneurship | Scoop.it

Excerpt from article on Social Media Examiner:
"Your Facebook profile and Facebook business page can work together today.

On one hand, it’s important for a company to have a professional Facebook business page that’s in line with the company’s messaging, target audience and branding.
But the way you use your Facebook personal profile can also play a role in the success of social media for your business, and this is often overlooked.

There are many ways you can leverage the activities in your personal profile to benefit your business and build relationships with current and past customers.

Here are 10 ways to leverage your personal Facebook profile for business.
#1: Allow Follows to Your Personal Profile;
#2: Celebrate Moments;
#3: Catch People Doing Something Right;
#4: Use Graph Search to Reach Influencers;
#5: Tell Your Story;
#6: Tag Your Company Photos;
#7: Leave Facebook Voice Messages;
#8: Give a Facebook Gift;
#9: Find More Intel on the People You Want to Work With;
#10: Set Up Facebook Lists;

Start thinking beyond the status update and take advantage of the enormous opportunities to leverage your personal profile for business to build stronger relationships with your professional contacts..."

Each tip is analyzed with detailed information. Read full original article here:
http://www.socialmediaexaminer.com/personal-facebook-profile-for-business

 


Via Giuseppe Mauriello
santina kerslake's insight:

More things to post!

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Marc Kneepkens's curator insight, November 23, 2013 11:35 AM

Good tips, so much more to learn and find.

Rescooped by santina kerslake from Stress and Conflict at Work
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9 Rules for Managing Conflict at Work [infographic]

9 Rules for Managing Conflict at Work [infographic] | creative entrepreneurship | Scoop.it
RT @SDM4UKM: 9 Rules for Managing Conflict at Work http://t.co/CwILMhYkvV

Via Eileen Easterly
santina kerslake's insight:

Excellent infographic.

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Eileen Easterly's curator insight, October 3, 2013 6:35 AM

Great tips and a cool poster to hang up.

Rescooped by santina kerslake from Professional Development & Training
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Online Education: How It Can Print Money For Associations

Online Education: How It Can Print Money For Associations | creative entrepreneurship | Scoop.it

Once our association began to dig into meaningful programs for our members, our non-dues revenue began to grow like crazy through member engagement.


Via Joe Rominiecki, Damian Hutt
santina kerslake's insight:

Content that is relevant for members' needs is crucial and can help make your assoc money.

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Rescooped by santina kerslake from The Social Media Story
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Is Social Media Marketing the Key to Exhibition Success?

Is Social Media Marketing the Key to Exhibition Success? | creative entrepreneurship | Scoop.it
Is Social Media Marketing the Key to Exhibition Success? - Leveraging Social Media successfully through contemporary... http://t.co/x9rQ7yex

Via Susan Andrews
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Rescooped by santina kerslake from This is my moodboard - Visual Merchandising
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A Shoe Showroom That Looks Like A Bar [Pics]

A Shoe Showroom That Looks Like A Bar [Pics] | creative entrepreneurship | Scoop.it
Luciano Carvari products are displayed in an unusual setting designed by Belenko.

Via Marta Rocha
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Rescooped by santina kerslake from Social Media, SEO, Mobile, Digital Marketing
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5 Ways to Add Personality to Your Product Descriptions

5 Ways to Add Personality to Your Product Descriptions | creative entrepreneurship | Scoop.it

If you’re doing business online, chances are you know other companies selling similar, if not identical items. With that in mind, how can you differentiate your products from those of the competition? Aside from your overall themes and branding messages, are there other ways to entice customers to choose your products or services over what other companies are selling?

Yes, there are. One way is by injecting more personality into your product descriptions.


Via Kamal Bennani
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