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Creative Business Branding
Curating Examples of Creative Business Branding Strategies, Tips, Tools, Ideas, and Resources for Non-Marketers
Curated by Courtney Jones
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10 Rising Social Networks You Should Explore

10 Rising Social Networks You Should Explore | Creative Business Branding | Scoop.it

With the explosion of startups, there are plenty of new social networks popping up. Here are 10 up-and-coming social networks worth exploring.

Courtney Jones's insight:

It's Wise Not to Depend On Just One Social Network.


Although Facebook and Twitter are always up for a good time, with summer in full swing, your marketing efforts might require some new partners.


If you've been searching for some new options in your relationship with social media, this article will play matchmaker.


Some I hadn't heard of.


Others, like Medium, interested me enough to create an account.


Are there any you'd add to the list?

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Most Coveted Digital Marketing Skills for 2014

Most Coveted Digital Marketing Skills for 2014 | Creative Business Branding | Scoop.it
These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014.

Via janlgordon
Courtney Jones's insight:

New study show's confidence gap between what's available and what's needed in Analytics and Mobile Marketing. 

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Siri Anderson's curator insight, February 1, 2014 9:16 AM

Interesting to consider as well from various roles/ fields -- what are the missing skills in social media amongst teachers, nurses, social workers, parents, students, police officers etc.

Frederic Hohl's curator insight, February 2, 2014 5:55 PM

What talents in digital marketing companies will look for in 2014

Thiago Gomes de Lima's curator insight, February 15, 2014 6:49 AM
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Stories: On a Blog/In the Boardroom, Still the Most Powerful Way to Persuade

Stories: On a Blog/In the Boardroom, Still the Most Powerful Way to Persuade | Creative Business Branding | Scoop.it
He'd been on the job just two short weeks. Two weeks at the most prestigious publication in his industry, and he was already on the brink of bringing The

Via Karen Dietz
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Karen Dietz's curator insight, November 18, 2013 6:23 PM

Author Jerod Morris of Copyblogger covers it all here quickly and succinctly:

  1. Why stories are so powerful
  2. The elements of a good story
  3. The elements for a remarkable story


And I really like this comment: 

"Stories about dying, mothers, and fighting for your ideasStories about snowboarding, subdural hematomas, and the secret of life.

Hell, even made-up stories about CEOs on ether trips shooting social media darlings with elephant tranquilizersThey persuade in different ways and for different goals. But they persuade."

The story elements he lists are:
  1. A hero (better to say 'protagonist' IMHO)
  2. A goal
  3. An obstacle
  4. A mentor (sometimes but not always)
  5. A moral


Even better, Morris includes examples of companies and their stories. Hooray! We like examples. Makes everything much more concrete. And they show us how we can apply Morris' advice to our own organizations.


Have fun checking out this article!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Studer Education's curator insight, November 20, 2013 2:36 PM

Storytelling... It's all about relationships!

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How Actions Become Stories - 5 Tips on Business Storytelling

How Actions Become Stories - 5 Tips on Business Storytelling | Creative Business Branding | Scoop.it

Business storytelling is more than a ‘Unique Value Proposition’ told on an elevator. It goes beyond giving an entertaining PowerPoint presentation. Your business story is made up of every action you take. The better you know your story, the easier it is to actively embody it.

 

I like this very quick read by colleague David Vanadia about business storytelling because of several key reminders: 

  1. You are ALWAYS telling a story as you go about your business.
  2. Your business 'story' is greater than your 'About Page' or a slick PPT.
  3. Focus on emotion -- people remember how you make them feel, not think.

 

It's easy to get tunnel-focused on a particular story or one particular story application (marketing) in business. Step back and keep your eye on the bigger story picture as David so eloquently says in this post.


Via Karen Dietz
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