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Creative Business Branding
Marketing Help for Non-Marketers. Curating Examples of Creative Business Branding Strategies, Tips, Tools, Ideas, and Resources for building a business and sharing the good news about it.
Curated by Courtney Jones
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6 Types of Video Marketing and How They Work [Creator's Tip #92}

6 Types of Video Marketing and How They Work [Creator's Tip #92} | Creative Business Branding | Scoop.it
There are six types of video marketing that a business can use when attracting interest in a product. Which one works best for you? Do all of them work best for you? Are you that kind of video junkie?
Courtney Jones's insight:

It's difficult to engage your audience effectively if you're not using video in your marketing. Even so, most small businesses have hesitated to jump into the fray.

 

One of the biggest reasons?

 

Most businesses aren't sure how to get started and what type of video they should make.

 

This video covers 6 Types of Marketing Videos Can be used for:

 

1. Storytelling

2. Training

3. Testimonials

4. Leadership

5. Teasers

6. Demonstrations

 

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Courtney Jones works with creative leaders to build cool companies and speaks on the topic of playing nicely with others in the workplace.
She can currently be found playing nicely with other #Cultural Creatives and Freelance Super Heroes at www.CourtneyJonesConsulting.com 

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Keeping Talent In Your Company

MarketStar's Alan Hall on how to keep the best from quitting.
Courtney Jones's insight:

Can Respect, Honor, and Real Opportunity for Growth Be the Determining Factor in Keeping The Best Talent From Quitting?


Alan Hall has uncovered some surprising facts that show this could be the case.


Despite a 7% Unemployment rate (US) and the after-effects of a recession, more and more employees express a desire to leave their current jobs or networks.


  • Every month, 2 million people leave their jobs. Close to 15% of Total Workforce


  • 3/4 of people working in Corporate are actively considering leaving their current employment
  • 1/4 are actively looking for a new job


It's interesting to note that company culture and a focus on the company cash instead of the customer were cited most often as the motivation to leave.


Unhappy = Unproductive


Can a realization that front line employees; who deal directly with customers, are a company's most valuable customer change Business As Usual?



Courtney Jones works with creative people to build cool companies and speaks on the topic of playing nicely with others in the workplace.
She can currently be found playing nicely with other #Cultural Creatives and Freelance Super Heroes at www.CourtneyJonesConsulting.com 

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Personal Branding Is A Leadership Requirement, Not a Self-Promotion Campaign - Forbes

Personal Branding Is A Leadership Requirement, Not a Self-Promotion Campaign - Forbes | Creative Business Branding | Scoop.it
Developing your personal brand is essential for the advancement of your career and development as a leader.
Courtney Jones's insight:

"View your personal brand as a trademark; an asset that you must protect while continuously molding and shaping it."


Insightful article about the level of accountability to be assumed in truly becoming a leader. In life and business.


Consistently defining who you BE and how that serves your audience is Personal Branding.


Working from this mindset, over time, becomes a natural and instinctual part of who you are. It requires self awareness, accountability and daily action.


Courtney Jones works with creative leaders to build cool companies and speaks on the topic of playing nicely with others in the workplace.
She can currently be found playing nicely with Others and sharing cool ideas On her website. www.CourtneyJonesConsulting.com Connect with her to schedule a VIP Day or Discovery Session. 

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