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Business Tips, Tools, Ideas, and Resources for Non-Marketers
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Courtney Jones
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Developing your personal brand is essential for the advancement of your career and development as a leader.
Courtney Jones's insight:
"View your personal brand as a trademark; an asset that you must protect while continuously molding and shaping it." Insightful article about the level of accountability to be assumed in truly becoming a leader. In life and business. Consistently defining who you BE and how that serves your audience is Personal Branding. Working from this mindset, over time, becomes a natural and instinctual part of who you are. It requires self awareness, accountability and daily action. Courtney Jones works with creative leaders to build cool companies and speaks on the topic of playing nicely with others in the workplace. Delete the scoop?
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Easy, yet simple to execute strategies for top social media sites. A clear, well thought out marketing strategy is a very important part of any company growth.
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Effective Content Marketing & Social Engagement Digital Market Asia Social Media may help to keep you closer to your targeted audience, but breaking through the noise of their social streams with engaging content that pays off & sets you apart, is...
Courtney Jones's insight:
How do you cut through the Noise that is Social Media and allow your message to be heard?
Companies are facing this question in larger numbers and seeing a need to revamp the way the message is distributed.
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IF YOU'RE LIKE ME, there’s always someone whose style you admire from a distance. The mom at drop off that manages to look chic despite sub-zero temperatures and gale force winds. The woman with the perfect nude-colored wedges you...
Courtney Jones's insight:
Direct Sales Revamp for the Twitter Generation? Keaton Row Founders Cheryl Han and Elenor Mak are having fun empowering women and shaking up the direct sales industry. Delete the scoop?
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MarketStar's Alan Hall on how to keep the best from quitting.
Courtney Jones's insight:
Can Respect, Honor, and Real Opportunity for Growth Be the Determining Factor in Keeping The Best Talent From Quitting? Alan Hall has uncovered some surprising facts that show this could be the case. Despite a 7% Unemployment rate (US) and the after-effects of a recession, more and more employees express a desire to leave their current jobs or networks.
It's interesting to note that company culture and a focus on the company cash instead of the customer were cited most often as the motivation to leave. Unhappy = Unproductive Can a realization that front line employees; who deal directly with customers, are a company's most valuable customer change Business As Usual? Courtney Jones works with creative people to build cool companies and speaks on the topic of playing nicely with others in the workplace. Delete the scoop?
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AdAge.comCan Huawei's Latest Branding Campaign 'Make It Possible'?
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Intelligent explanation of the "Geo Fencing" technology, what it is, and how it can be used for interactive and integrative consumer connection. -------------------------John Faith, Senior Vice President of Mobile for Whaleshark Media, describes the futuristic technology behind the ad campaign "RetailMeNot", launched using ge...
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In 2012, Google changed the game of SEO and online marketing using a penguin and a panda, leaving plenty of marketers scratching their head and wondering what's next. For 2013 a quality content strategy is required to get your visitors where they want to go and keep your business thriving. This article covers the most valuable tactics to create a solid content marketing strategy that can take your business marketing through 2013 and beyond. ________》》》》》》》》》》》 We have all heard the familiar adage “content is king.” The Content Marketing Cycle: In 2013, Content Marketing Will Become the Backbone of all Effective
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Fascinating read about the revamping of a company culture.
Great take aways on productivity and ROI. Are you currently measuring your results? What measures/criteria are you using to determine your results? CJ/CBB Courtney Jones is a consultant, writer and speaker who can be found practicing results oriented productivity at www.CourtneyJonesMedia.com or playing at The Creative Pause, her marketing blog for non-marketers: www.TryNaturalmarketing.com/Main What Will We Create? ______________________________ How one company shed its sweatshop reputation. Delete the scoop?
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Are you willing to scrap whats just "good" in an effort to create "Awesome?
I chose this clip for the insight Steve Jobs gives into innovation even when the bottom line is "on the line". Courtney Jones is a Digital Media Strategist who helps companies give birth to their Creative Dreams. #MediaMidwifeShe can be found playing at www.trynaturalmarketing.com/Main CJ|CBB ----------------------- Short clip which gives insight into Apple's view on design and holding the team to excellence standards. Delete the scoop?
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How are you using your content to stand out from others in your industry? Have we trained consumers to be document hoarders? Were you aware that 83% of the content saved on your hard drive within 72 hours is unable to be located quickly and easily? Fascinating article about content saturation and information overload on the information superhighway. CJ|CBB Looking For More Tips, Tools, and Marketing Resources for Non Marketers? Check out the Creative Pause, Courtney's Marketing Blog. __________________________________________ A new type of data storage has been released called a yottabyte, a unit of information equal to 1,000 zettabytes, or 10^24 bytes, or four levels up from the good old terabyte. Delete the scoop?
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Combine Turntable.fm's crowd-rated DJ setup with Chatroulette, subtract the 50,000 naked dudes, and sprinkle in some 8 Mile and you get Detroit-based Rapt.fm, a real-time platform for aspiring Eminems. Delete the scoop?
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Mobile marketing is fast becoming the most prominent way to reach consumers on a personal level. Reports show that it is growing in popularity and mobile... Delete the scoop?
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Everybody knows Evernote and Dropbox. Here's a sneak peek at the next wave of productivity apps that top entrepreneurs like Tim Ferriss Seth Godin and...
Courtney Jones's insight:
Productivity is the Lifeblood of an Entrepreneur. Getting it done smarter is the key for reaching your personal best.
Whether it's managing your calendar or gathering information on the go, these apps can help you boost your productivity while saving your sanity.
My favorite from the list is Pocket. Invaluable for keeping track of all the great content I find throughout the day so I can read later.
There are a few I've found hard to live without that didn't make the list.
Expensify (www.Expensify.com) - You've got to love a company who's tagline is: "Expense Reports That Don't Suck." For keeping track of expenses on the go. For Android and IOS
Animoto (www.Animoto.com) - Perfect solution for creating short, professional looking videos quickly without having the skills of a Hollywood director. The online video creator has an app for Android and IOS.
Are there any you would add to the list? Share them below.
Courtney Jones works with creative leaders to build cool companies and speaks on the topic of breaking through procrastination and the power of crowdsourcing to get things done.
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The New York Hall of Science is hidden away in the Corona corner of Queens, N.Y., a primarily Hispanic neighborhood below the city's 7 subway line.
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Students demonstrated ability in game creation and design, storytelling, business sense and development at The 2013 National STEM Video Game Challenge. Delete the scoop?
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When it comes to SEO and inbound marketing, there is no more valuable tool than good content. Delete the scoop?
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Stephan Kinsch is an executive coach and clown. He co-created Plateforme.lu, a network of independent consultants in Luxembourg and Fonds Plateforme.lu, a fo...
Courtney Jones's insight:
Is There Enough Courage to Leave space for the clown in our organizations? Lively, candid Tedx Talk from Stephen Kinsch Delete the scoop?
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What are your thoughts? Can Hooters revamp their image by showing the world a different perspective?CJ/CBB--------------------------------Hooters launched a new ad campaign called “Step Into Awesome” yesterday in an effort to bring back in its
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Curator Comments:Can Your Brand Shine on This Vine?Some simple tips for spotlighting your brands creativity in 6 seconds or less on Twitters new video service, Vine.CJ/CBB----------------------On January 24, Twitter introduced a new video sharing service that lets you capture and share short looping videos. The application allows users just 6 seconds
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I chose this interview for a few reasons; The relevancy to a primary issue a majority of my clients struggle with. In working with artists, creatives, and coaches, especially those in the healing and metaphysical arts, there's a tendency to feel a guilt for "selling out" their art for payment. Comedian Matt Ruby makes a valid point in that paying rent is also a contribution to the creative process in a tangible way as well. CJ/CBB →→→→→→→→→→→→→→ In Chapter 19 of 19 in his 2012 Capture Your Flag interview, standup comedian Matt Ruby answ...
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Social media marketing definitely isn't one-size-fits-all, especially when it comes to different age groups. Take a peek into the mind of a Millennial. (January 29, 2013 - Social media news, strategy, tools, and techniques | Social Media Today..
Courtney Jones's insight:
Are You Marketing to Millennials?
How well do you understand the language of your customers? Thought provoking article on the challenges and joys of marketing to the millennial crowd.
Creative Business Branding: Courtney Jones is a consultant, writer and speaker who can be found practicing results oriented productivity at www.CourtneyJonesMedia.com or playing at The Creative Pause, her marketing blog for non-marketers: www.TryNaturalmarketing.com/Main
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In the heat of the moment, can a simple shift in your perspective be a catalyst for defusing a potential argument?
It's a given that at some point and time we'll experience people we perceive as difficult, in both our personal and professional environments. How you choose to respond can be the difference between a breezy communication and a spectacular blow up. What can you do to keep your cool while you're in a potentially explosive situation? Great video from Nina Godiwalla of @Mindworks with a simple 3 Step process for avoiding a communication meltdown. Courtney Jones works with creative people to build cool companies and speaks on the topic of playing nicely with others in the workplace. She can currently be found playing nicely with other #Cultural Creatives and Freelance Super Heroes at www.trynaturalmarketing.com/Main ------------------------------------------- Nina Godiwalla, CEO of Mindworks, outlines how to change your reaction to a disagreement in order to create a better situation. Delete the scoop?
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Great article. I chose it for it's clarity in contrasting Market Innovations around the globe.
What are your thoughts? CJ_CBB www.TryNaturalMarketing.com/Main _______________________________ The Washington Post reported recently that “Entrepreneurs Run Into Roadblocks” in France that prevent them from bringing innovations into the market. The article contrasted this problem to the situation in America, where ... Delete the scoop?
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When Jonah Peretti cofounded the Huffington Post, search engines were the de facto traffic directors of the web. Delete the scoop?
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Great infographic that gives a good idea of the simple ways to maximize your time and connect authenticly with your customers. I saw a few I'm implementing, and a lot more I will be adding in the near future. Were there any on the list that surprised you? What are some of the "Ah-Ha's" you picked up? CJ|CBB ------------------------------------------------------------- Normally, I’m not a big fan of following the rules. Delete the scoop?
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