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Roominate Toy Teaches Young Girls to Love Tech, Science

Roominate Toy Teaches Young Girls to Love Tech, Science | Creative Business Branding | Scoop.it
Roominate is a dollhouse that kids can build, design and wire with electricity. It's target market is girls ages 6 to 10.
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Creative Business Branding
Curating Examples of Creative Business Branding Strategies, Tips, Tools, Ideas, and Resources for Non-Marketers
Curated by Courtney Jones
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Personal Branding Is A Leadership Requirement, Not a Self-Promotion Campaign - Forbes

Personal Branding Is A Leadership Requirement, Not a Self-Promotion Campaign - Forbes | Creative Business Branding | Scoop.it
Developing your personal brand is essential for the advancement of your career and development as a leader.
Courtney Jones's insight:

"View your personal brand as a trademark; an asset that you must protect while continuously molding and shaping it."


Insightful article about the level of accountability to be assumed in truly becoming a leader. In life and business.


Consistently defining who you BE and how that serves your audience is Personal Branding.


Working from this mindset, over time, becomes a natural and instinctual part of who you are. It requires self awareness, accountability and daily action.


Courtney Jones works with creative leaders to build cool companies and speaks on the topic of playing nicely with others in the workplace.
She can currently be found playing nicely with other #Cultural Creatives and Freelance Super Heroes at www.About.me/whoscourtneyjones

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10 Must-See Videos on Business, Creativity and Success

Nearly every entrepreneur can benefit in one way or another from watching these videos culled from Stanford's YouTube channel.
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10 Rising Social Networks You Should Explore

10 Rising Social Networks You Should Explore | Creative Business Branding | Scoop.it

With the explosion of startups, there are plenty of new social networks popping up. Here are 10 up-and-coming social networks worth exploring.

Courtney Jones's insight:

It's Wise Not to Depend On Just One Social Network.


Although Facebook and Twitter are always up for a good time, with summer in full swing, your marketing efforts might require some new partners.


If you've been searching for some new options in your relationship with social media, this article will play matchmaker.


Some I hadn't heard of.


Others, like Medium, interested me enough to create an account.


Are there any you'd add to the list?

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7 Rebranding Mistakes To Avoid

7 Rebranding Mistakes To Avoid | Creative Business Branding | Scoop.it
Change can be scary, but it’s often necessary. Learning from common rebranding mistakes can help your company jump big pitfalls and make the right moves.
Courtney Jones's insight:
Rebranding can be a challenging endeavor that requires a lot of upfront planning.This article can be a big boost in prioritizing next best steps.
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3 Lessons From the 'Breaking Bad' School of Branding

3 Lessons From the 'Breaking Bad' School of Branding | Creative Business Branding | Scoop.it
He may be fictional, but Walter White sure knows what it takes to make a hit product.
Courtney Jones's insight:

It all comes down to quality, having your customers identify your product /service with that quality, and the ability to get that product to the customer with the minimal amount of effort. 



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Innnovative Entrepreneurs: 2013 Goldman Sachs Annual Report

Strong networks among entrepreneurs are helping innovators greow their businesses and scale quickly. "The 2013 Builders & Innovators Summit brought together ...
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Fearful, Lazy or Just Plain Stuck? 29 Ways to Unlock Your Creative Gifts (Motiongraphic)

Fearful, Lazy or Just Plain Stuck? 29 Ways to Unlock Your Creative Gifts (Motiongraphic) | Creative Business Branding | Scoop.it
For those stuck in a creative rut, we've got just the thing.
Courtney Jones's insight:

Find Yourself With The Dreaded "Writers Block"?


Here's a few ideas to get the juices spewing from the creative fountain of your next big idea.


What a delightful and fascinating "Creativity Booster"

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6 Ways a Formatted Google+ Post Will Increase Engagement and Interest

6 Ways a Formatted Google+ Post Will Increase Engagement and Interest | Creative Business Branding | Scoop.it
One of the major differences we've discussed in the past between Google+ and other social networks is the ability to format your posts.
Courtney Jones's insight:
Sure you can just post a link to your latest blog post in your Google+ circles and hope for the best! but why not leverage the ability to really make your #content stand out? Great advice on increasing engagement with your blog posts by using Google+ formatting features.
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The Science Behind How Companies Get You Hooked On Their Products

The Science Behind How Companies Get You Hooked On Their Products | Creative Business Branding | Scoop.it
How do companies create habit forming products? It’s simple: They manufacture them.
Courtney Jones's insight:
An interesting take on game theory and design being used as an effective way to" hook" clients.Think of some of your favorite products or brands.Can you identify some of the ways these tactics got you "hooked"?
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How Culture Influences Our Financial Decisions

How Culture Influences Our Financial Decisions | Creative Business Branding | Scoop.it

In both Asia and the West, “unlucky” numbers are one of many unlikely variables that can change business behavior.

Courtney Jones's insight:

Can Cultural Sensitivity Affect Your Bottom Line?


We are living in a more globalised society, yet we can still forget that culture varies from place to place.


Although this article focuses on the differences in business customs between East and West, the information is just as relevant when dealing with various cultural groups within your local community.


Key Takeaway:

Recognizing cultural differences in business can be crucial, Understanding them can be key to fostering long term relationships. -



Courtney Jones works with creative leaders to build cool companies and speaks on the topic of playing nicely with others in the workplace.
She can currently be found playing nicely with other #Cultural Creatives and Freelance Super Heroes at www.About.me/whoscourtneyjones

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5 Entrepreneur Talks You Must Watch Before 2014

5 Entrepreneur Talks You Must Watch Before 2014 | Creative Business Branding | Scoop.it
It's normal for small-business owners to feel stuck in a rut. For a dose of inspiration and guidance, check out these 5 talks given by fellow business leaders.
Courtney Jones's insight:

Feeling Stuck In A Rut? Need A Dose of Guidance and Inspiration?


5 Inspirational talks from entrepreneurs:

  • Elon Musk
  • Dan Martell
  • Perna Gupta
  • Michael Lazerov
  • Stanford Business School
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Social Network Tagged Rebrands as an App Incubator

Social Network Tagged Rebrands as an App Incubator | Creative Business Branding | Scoop.it
Tagged, a social-networking site that’s struggled to attract users since its founding a decade ago, is changing its name and trying a new approach.
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McDonald's Unveils New Gourmet Burger Menu in Australia

McDonald's Unveils New Gourmet Burger Menu in Australia | Creative Business Branding | Scoop.it
McDonald's Australia is currently testing out a gourmet burger menu at one of its locations, with plans to possibly roll it out nationwide.
Courtney Jones's insight:
Using a People-Centric approach to customer service, Mc Donalds is offering specialty breads, gourmet toppings and touch screens for ordering, at It's Sydney location.
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15 Best Brainstorming And Mind-Mapping Tech Tools For Every Creative Mind

15 Best Brainstorming And Mind-Mapping Tech Tools For Every Creative Mind | Creative Business Branding | Scoop.it
In order to be able to see a relationship between various ideas and information, we use mind mapping. Here is a list of 15 mind-mapping tech tools. (15 Best Brainstorming And Mind-Mapping Tech Tools For Every Creative Mind - Great information!
Courtney Jones's insight:
15 Mind Mapping Tech Tools For The Creative Mind.
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Why a Big Ego Isn't Always Bad

Why a Big Ego Isn't Always Bad | Creative Business Branding | Scoop.it
We need ego to be confident in our decisions, especially when pushing our businesses forward.
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Rescooped by Courtney Jones from Just Story It Biz Storytelling
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B2B Case Study 'Stories': Get Beyond Boring Please!

B2B Case Study 'Stories': Get Beyond Boring Please! | Creative Business Branding | Scoop.it
“B2B case studies that move beyond boring "Situation, Action, Results" formulas and use storytelling will engage readers and buyers.”
Via Karen Dietz
Courtney Jones's insight:
Takeaway: Case Studies can be a valuable tool in your business toolbox when they're used properly. To keep them from sounding dry, go deeper into the details, and beyond the facts and numbers.There's always a story in the details.
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The curly fry conundrum: Why social media “likes” say more than you might think

The curly fry conundrum: Why social media “likes” say more than you might think | Creative Business Branding | Scoop.it
Much can be done with online data. But did you know that computer wonks once determined that liking a Facebook page about curly fries means you're also intelligent? Really.
Courtney Jones's insight:
How Much Privacy Are We Actually Giving Up In A Digital World? A profound question is asked; With all of our information being stored on platforms not personally controlled by us, are we the customer or the product?
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8 Ways to Integrate Social Media with Existing Marketing - Practical Ecommerce

8 Ways to Integrate Social Media with Existing Marketing - Practical Ecommerce | Creative Business Branding | Scoop.it
Economic Times 8 Ways to Integrate Social Media with Existing Marketing Practical Ecommerce Blogs can become niche-market penetration tools to reach individual audience segments.
Courtney Jones's insight:
Insightful article that looks at ways your marketing channels can be helpful in reaching segmented niches within your market. Takeaway: Make all of your campaigns social.
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Rescooped by Courtney Jones from Just Story It Biz Storytelling
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FREE for 48 hrs --Believe Me: A Storytelling Manifesto for Change-Makers and Innovators eBook

“Believe Me: A Storytelling Manifesto for Change-Makers and Innovators - Kindle edition by Michael Margolis. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Believe Me: A Storytelling Manifesto for Change-Makers and Innovators.”
Via Karen Dietz
Courtney Jones's insight:
Michael Margolis' Book on Effective Personal and Business Storytelling is available Free for 48 hrs on Kindle.
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Why You Need to Get Inside the Secret World of Your Employees

Why You Need to Get Inside the Secret World of Your Employees | Creative Business Branding | Scoop.it
When things go wrong in your company, it's not enough to impose a fix. You need to understand your people and why they do the things they do.
Courtney Jones's insight:
Key Takeaway: When things are going awry and processes don't seem to be working, COMMUNICATE with your team before instilling new policies.Figure out the WHY and fix that issue before adding another procedure.
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Rescooped by Courtney Jones from Success Leadership
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6 Ways to Shift Responsibility

6 Ways to Shift Responsibility | Creative Business Branding | Scoop.it
A team of people who shift blame from one person to another, who do not embrace ultimate responsibility, will never accomplish anything great. And a team who collectively tolerates the shifting of ...

Via Richard Andrews
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How WestJet Won Christmas With the Best Publicity Stunt Ever

Yes, Virginia, there is a Santa Claus. And he apparently is pretty good at getting people to feel good about a Canadian airline.
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How Engaged Are You In Daily Life?

 :The 3 Dimensions of Engagement:

Enthusiasm Passion Energy

WHAT IS ENGAGEMENT?

Courtney Jones's insight:

Found this handy infographic on Engagement on Slideshare.


Takeaway:

This infographic takes a slightly different approach to the concept of engagement.


It looks at, not just the level of engagement in the context of work, also the levels of engagement in day-to-day life.


Poses an interesting question about the work/life balance in increasing engagement on all levels.


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Making Gratitude Part of Your Company Culture

Making Gratitude Part of Your Company Culture | Creative Business Branding | Scoop.it
Here’s how to let your company give thanks beyond Thanksgiving, while also enhancing corporate culture.
Courtney Jones's insight:

With employee engagement at an all time low, building a company culture of generosity can be good for the bottom line. 


What better way to bond with other employees and increase the happiness level both inside the company and with customers?


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