Creative Business Branding
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Creative Business Branding
Marketing Help for Non-Marketers. Curating Examples of Creative Business Branding Strategies, Tips, Tools, Ideas, and Resources for building a business and sharing the good news about it.
Curated by Courtney Jones
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Personal Branding Is A Leadership Requirement, Not a Self-Promotion Campaign - Forbes

Personal Branding Is A Leadership Requirement, Not a Self-Promotion Campaign - Forbes | Creative Business Branding | Scoop.it
Developing your personal brand is essential for the advancement of your career and development as a leader.
Courtney Jones's insight:

"View your personal brand as a trademark; an asset that you must protect while continuously molding and shaping it."


Insightful article about the level of accountability to be assumed in truly becoming a leader. In life and business.


Consistently defining who you BE and how that serves your audience is Personal Branding.


Working from this mindset, over time, becomes a natural and instinctual part of who you are. It requires self awareness, accountability and daily action.


Courtney Jones works with creative leaders to build cool companies and speaks on the topic of playing nicely with others in the workplace.
She can currently be found playing nicely with Others and sharing cool ideas On her website. www.CourtneyJonesConsulting.com Connect with her to schedule a VIP Day or Discovery Session. 

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Why Employee Engagement Matters More Than You Think

Why Employee Engagement Matters More Than You Think | Creative Business Branding | Scoop.it
Think disengaged employees don't have much of an impact on your business? Think again!
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How Storytelling Changes The Content Marketing Game

How Storytelling Changes The Content Marketing Game | Creative Business Branding | Scoop.it
Quality Content + Distribution + Retargeting = Better Results! #storytelling #science via @mikegbuck
Courtney Jones's insight:
The art of storytelling has held us enthralled since before "moving pictures and talkies".how does storytelling affect the person hearing the story?This infographic highlights the science of story and just why it's so effective in content marketing (and life).
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Dave Goldberg, SurveyMonkey CEO, Dies Unexpectedly

Dave Goldberg, SurveyMonkey CEO, Dies Unexpectedly | Creative Business Branding | Scoop.it
Silicon Valley and the wider world of technology are mourning the very sudden death of...
Courtney Jones's insight:
Silicon Valley Reels with Shock and Sadness at Loss of Tech Founder...Long time entrepreneur and investor David Goldberg passed away suddenly Friday night.The current CEO of Survey Monkey, he is also the husband of Facebook COO, Sheryl Sandberg.Deepest Condolences to the Goldberg family.
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How Upleveling Your Inner Game Creates Outer Success -

http:www.CourtneyJonesConsulting.com Consistent improvement and growth is vital as your business ...
Courtney Jones's insight:
Managing Uncertainty In Scaling Your Business and Life -Upcoming Workshop - The Business of "YOU"
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Where Big Data Projects Fail

Where Big Data Projects Fail | Creative Business Branding | Scoop.it
Over the past 6 months I have seen the number of big data projects go up significantly and most of the companies I work with are planning to increase their Big Data activities even further over the next 12 months. Many of these initiatives come with high expectations but big data projects are far from fool-proof. In fact, I predict that half of all big data projects will fail to deliver against their expectations.Failure can happen for many reasons, however there are a few glaring dangers that will cause any big data project to crash and burn. Based on my experience working with companies and
Courtney Jones's insight:

Big Data is everywhere and companies are making it a key resource in projects and initiatives.


How do you keep a large data initiative on track without it crashing and burning? 


While everyone is focused on the "how" in big data, this article points out a key factor that can sometimes be missed in the excitement.


Do Yout Know Why You're Collecting The Data?


This article gives some insights into how Big Data can be used effectively (and successfully) to meet initiatives and gain insights. It also raises an interesting point, just because you can collect the data, does it always mean you should? 


There is also a great list of resources if you're interested in learning more about Big Data.



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10 Tactics for Launching a Product Using Social Media

10 Tactics for Launching a Product Using Social Media | Creative Business Branding | Scoop.it
Get customers excited with Facebook, Twitter, Instagram, Snapchat, Meerkat, and more.
Courtney Jones's insight:

Did You Know: Consumers now look to 6 or more sources for information before purchase?


With that in mind, the 24/7 social churn can be a valuable tool in the launch of your new product. 


While social media can be used as part of your media mix, it's fractured consumption can also work against you if not planned carefully. 


Helpful ideas to put into action in your next launch.

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10 Tips For Online Marketing Beyond Twitter and Facebook

Social media can be invaluable to a variety of online businesses. But Twitter and Facebook aren’t the only online platforms for promoting your business. More traditional methods like blogs and email marketing can still be effective.
Courtney Jones's insight:

Not Sure Where To Promote Your Business Online?


Using a mix of content can really round out your social media strategy.


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We Can Learn a Lot from Sarcastic Employees

We Can Learn a Lot from Sarcastic Employees | Creative Business Branding | Scoop.it
Over the years, I have worked in several very successful companies and several very challenged ones. As new managers joined both types of organizations, I noticed many of their early management challenges were often very similar. We hire managers or executives from the "outside" to bring new idea, generate new products or to course-correct. Early in my career before being promoted to some top-level management jobs, I would make notes to myself about problems I noticed in the first-time managers to join the companies where I worked. My notes were simply title: "Sarcastic Employe
Courtney Jones's insight:

Hitting A Wall As A New Manager?


There can be hidden biases brought to a new project or company that can create resistance.


Although I haven't been an employee In a decade, I've traded my valuable volunteer time and best work in exchange for sarcastic employee responses from a "coach" who wanted me to pay for that abuse.


These simple insights can not only inspire new managers, it can help you recognize the impression you're making in your new position or around the office.

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5 Tips for Making the Friend/Business Partner Dynamic Work

5 Tips for Making the Friend/Business Partner Dynamic Work | Creative Business Branding | Scoop.it
Sometimes having a friend as a business partner works, and sometimes it doesn't. Here's how to make it work.
Courtney Jones's insight:

"It's easier to move on when all friends/business partners learn from each other and the mistakes that were made together."


I've always had a hard, fast rule of not being roommates or business partners with friends. 


Its served me well. 


Ive never had a business partner or employees, but the tips in this article would bode well in the start up culture where so much time is spent with people who become closer than family.

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Thriving In An Evolving Content Marketing Landscape [VIDEO]

Thriving In An Evolving Content Marketing Landscape [VIDEO] | Creative Business Branding | Scoop.it
It's not easy to ace your content marketing; you need to grab eyeballs, provide real value, focus on substance, be original, and impress influencers.
Courtney Jones's insight:

The evolution of content marketing is nowhere close to slowing down.


Yet many companies are having problems in maximizing content marketing effectively.


This article gives some tips on thriving in the content marketing arena.

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4 Idea Generation Resources to Inspire Your Marketing Content | Kapost

4 Idea Generation Resources to Inspire Your Marketing Content | Kapost | Creative Business Branding | Scoop.it

Inspiration is a fickle creature, and even the most prolific content marketers can struggle with idea generation.If you’re looking for a much-needed boost to your content creativity, here are a few awesome resources you can turn to for help. These fantastic (and often overlooked!) tools will help you create engaging and exciting content—even when your inspiration is at a dangerously low level....


Via Jeff Domansky
Courtney Jones's insight:
Article highlights some often overlooked tools for finding fresh, relevant content ideas and inspiration
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Dear Spammers, Thanks But I Don't Need Your Help

Dear Spammers, Thanks But I Don't Need Your Help | Creative Business Branding | Scoop.it
Dear Spammers, Thank you for trolling my site. The unsolicited offers for diet "miracles", Incredible website design at a low price, work-from-home jobs, and unimaginable wealth from a long exiled ...
Courtney Jones's insight:

A slightly tongue-in-cheek open letter to the people who make their living from the underside of life and the Internet.


With news of data breaches seemingly everyday, it has become increasingly difficult to feel the Internet will grow as a safe space.


In light of Googles announcement of a third party data breach this morning, this post feels really relevant.


---------------------------

Courtney Jones is a life and business coach who laughs and jokes but doesn't play when it comes to helping her clients make permanent lifestyle changes to live a life of vitality, confidence and responsible individualism. To see how she can help YOU be your best self, book a free 30 minute discovery session at www.CourtneyJonesConsulting.com

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20 Productivity-Boosting Smartphone Apps - #infographic

20 Productivity-Boosting Smartphone Apps - #infographic | Creative Business Branding | Scoop.it
20 iOS and android apps That Turn Your Smartphone Into a Productivity Powerhouse - #Infographic
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Growth Hacking Must-Haves: Free Digital Marketing Tools #infographic

Growth Hacking Must-Haves: Free Digital Marketing Tools #infographic | Creative Business Branding | Scoop.it
Growth Hacking Must-Haves: Free Digital Marketing Tools:
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The Anatomy Of A Successful Social Seller - #infographic

The Anatomy Of A Successful Social Seller - #infographic | Creative Business Branding | Scoop.it
In this infographic Sales for Life team examines the anatomy of a high performer who is successful in Social Selling.
Courtney Jones's insight:

The highest performing professionals have the skill of social selling down to a science. 


The infographic shows the Anatomy of A Social Seller.

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automation

automation | Creative Business Branding | Scoop.it
It has been an “adapt or die” world since anyone can remember. And the world of advertising is no exception. In an industry that’s all about being seen and remembered in a digital environment w…
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15 Years of Tech #infographic

15 Years of Tech #infographic | Creative Business Branding | Scoop.it
We have come a long, long way since using floppy disks and having to actually remember people’s telephone numbers. Technology since the millennium has changed drastically and is only set to get even more sci-fi on us. Remember films like Blade Runner and The Matrix, well; we are living this now and it's only going to get more exciting!
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Marketing and Media

Marketing and Media | Creative Business Branding | Scoop.it
The cost of unhappy customers
Courtney Jones's insight:

this #info graphic is a powerful visual representation of what an unhappy customer can cost your business.

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Emotional Intelligence Doesn’t Translate Across Borders

Emotional Intelligence Doesn’t Translate Across Borders | Creative Business Branding | Scoop.it
One of the greatest assets we have as natives of a culture is our ability to quickly “read” another person’s emotions.
Courtney Jones's insight:

Why Emotional Expression Doesn't Always Translate Across Cultures 


Takeaways:

  • Expression of emotion across cultures can be be very different and not always easy to read.
  • Using emotional intelligence can help you see emotions as a language, and help develop an understanding of the nuances in communication.


Recommended Reading

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5 Reasons Why Loving Your Job Can Help You Live Longer

5 Reasons Why Loving Your Job Can Help You Live Longer | Creative Business Branding | Scoop.it
The path to having a job you love requires stepping out of your comfort zone and facing your fears. While it may not be easy, isn't living longer worth the effort?
Courtney Jones's insight:

Insightful article on choosing a career path that includes the work you love, even when there are daily tasks that aren't so much fun.

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7 free tools to attract readers to your blog

7 free tools to attract readers to your blog | Creative Business Branding | Scoop.it
I’m one of the thousands suffering from fear of missing out on every “tools, tricks and tips” post, which leads to me starring then filing the content into one of my 123 folders.


Yes, I have 123 folders.

Here’s the good news: When it comes to compiling PR tools for posts or agency seminars, that obsessive bookmarking pays off.

There are dozens upon dozens of great tools that professionals can use for lots of purposes, including drawing readers to a blog. Here are a few that can help you gather readers...


Via Jeff Domansky
Courtney Jones's insight:

Helpful go-to when you're looking for ideas and tools for crafting content that catches attention. 7 tools, including ubersearch, that will kickstart your writing.

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Jeff Domansky's curator insight, April 8, 2015 5:40 PM

Seven great blogging and content tools from Stephanie Vermillion. My personal favorites are Hemingway and MozBar. I'd be lost without them. Recommended reading.  9/10

Jeff Domansky's curator insight, April 8, 2015 5:42 PM

Seven great blogging and content tools from Stephanie Vermillion. My personal favorites are Hemingway and MozBar. I'd be lost without them. Recommended reading.  9/10

Sherrey Meyer's curator insight, April 10, 2015 2:56 PM

Hoping to attract new readers to your blog or to notice your book? Check out these tools.

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Tell Corporate Stories Like a TV Producer: Inform, Inspire, Engage

Tell Corporate Stories Like a TV Producer: Inform, Inspire, Engage | Creative Business Branding | Scoop.it
Learn how EMC revolutionized its video content into a successful B2B TV platform and how you can improve your brand’s videos – Content Marketing Institute.
Courtney Jones's insight:

the key is to find compelling, action provoking conten, and to tell it well.


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Branding On The Inside

Branding On The Inside | Creative Business Branding | Scoop.it
There are many lessons that can be taken from marketing and applied to HR.
Courtney Jones's insight:

Tips For HR: Branding Is An Inside Job


If your company lives its brand, lives the values it claims to be founded on, it will gain a deeper meaning for your employees. It will provide values they can commit to, not just a paycheck.

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3 Lessons From the 'Breaking Bad' School of Branding

3 Lessons From the 'Breaking Bad' School of Branding | Creative Business Branding | Scoop.it
He may be fictional, but Walter White sure knows what it takes to make a hit product.
Courtney Jones's insight:

It all comes down to quality, having your customers identify your product /service with that quality, and the ability to get that product to the customer with the minimal amount of effort. 



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