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Rescooped by No.113 BRANDING from Art, Design & Technology
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Back To Vinyl

Back To Vinyl | Creative Brand Packaging | Scoop.it

An ingenious and sleek way to assure its promotion : sending vinyls and an interactive platform integrated into their pocket to read with a smartphone. A bold invention to discover in the following.


Via Deloste
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Deloste's curator insight, June 19, 2013 8:17 AM

By Kontor Records

Simone Ried's curator insight, June 20, 2013 4:03 AM

sehr coole aktion!

Miro Svetlik's curator insight, June 20, 2013 5:27 AM

You all thought vinyl was to die the same painful and short death as a cassette? No that will not happen. These guys came with most innovative app in music players I have seen in few years.

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Rescooped by No.113 BRANDING from Content Marketing & Content Strategy
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Tools for a Great Content Strategy #contentmarketing

Tools for a Great Content Strategy #contentmarketing | Creative Brand Packaging | Scoop.it

If you’re new to the world of online content, discovering how to form content and write effective strategy may seem out of your grasp. Never fear, the Internet is here! Along with a wide variety of tips and blogs to learn from, there also come tools to improve strategy for everyone, from the novice to the experienced writer. Wouldn’t it be great to have something or someone else help you plan and strategize your content? You don’t have to go at it alone. Content should be interesting to your audience, and they should be able to take something away from it after reading it. Valuable content will go far for your readers and keep them coming back for more. But how do you make sure what you provide the audience is useful?


Via Brian Yanish - MarketingHits.com, Stefano Principato
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Stefano Principato's curator insight, November 26, 2013 2:12 AM

There is a tool for almost everything these days and content creation is no exception. Here are three tools any author can use to improve their content delivery.

Rescooped by No.113 BRANDING from Social Media, SEO, Mobile, Digital Marketing
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Coca-Cola’s New Corporate Website Aims to Refresh the World Through Storytelling

Coca-Cola’s New Corporate Website Aims to Refresh the World Through Storytelling | Creative Brand Packaging | Scoop.it

According to Coca-Cola, the corporate website is dead. Inspired by the power of storytelling has to cultivate engagement, the company has re-launched their corporate website, “Coca-Cola Journey,” as a highly visual, sharable digital magazine. Featuring content themed around pop culture, social media, brand history, marketing campaigns, recipes, career advice, and more the website is a far cry from the traditional corporate website – in a good way.

 


Via Kamal Bennani
No.113 BRANDING's insight:

Coca-Cola moves to image based storytelling to keep brand relevant with consumers.

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Neil Steggall's curator insight, November 24, 2013 7:10 PM

SME Advice with Bite!

4twenty2's curator insight, November 25, 2013 9:52 AM

Great to see Coca-cola moving away from the corporate web page and into a consumer led web presence.  

Rescooped by No.113 BRANDING from Digital Marketing & Communications
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14 Google Tools You Didn't Know Existed

14 Google Tools You Didn't Know Existed | Creative Brand Packaging | Scoop.it
From the Ngram Viewer to Google Dart, check out some of these lesser-known Google applications.

Via Alex Butler
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malek's comment, July 21, 2013 7:41 AM
use it before it goes to Google graveyard
"MobileMary" Barnett's curator insight, July 24, 2013 4:25 PM

Besides taking over the world ;) ...Google's mission is to get more businesses online to improve our economy, I'm down with that! Take a peek to see what tools YOU could use to make your life easier and your business more effective!

Lou PRNICI's curator insight, July 31, 2013 8:46 AM

#Googleghost #....

Rescooped by No.113 BRANDING from Social Media, SEO, Mobile, Digital Marketing
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Why Content, Social Media & Great Websites Are Now Considered "The Basics"

Why Content, Social Media & Great Websites Are Now Considered "The Basics" | Creative Brand Packaging | Scoop.it

Internet users have gotten spoiled. We expect the brands we interact with to be on top of their blog, website, and social media feeds — so when one isn’t, it really stands out.


Via Kamal Bennani
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Rescooped by No.113 BRANDING from digital marketing strategy
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25 Cheatsheets & Infographics For Bloggers

25 Cheatsheets & Infographics For Bloggers | Creative Brand Packaging | Scoop.it

Blogging, or more specifically writing, is a daily routine for us, here in hongkiat.com. In the process, we’ve accumulated a lot of resources that would be real helpful in jumpstarting one’s blogging career.


Via massimo facchinetti, malek
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malek's curator insight, June 7, 2013 9:14 AM

The Great wall of Blogging

Rescooped by No.113 BRANDING from Content Marketing & Content Strategy
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The Top 9 Videos From Brands This Year

The Top 9 Videos From Brands This Year | Creative Brand Packaging | Scoop.it
It's that time of year to start thinking about what have we done well, as an industry. And recognize the success of those brands who got it right. Who crea

Via Stefano Principato
No.113 BRANDING's insight:

Did these brands get it right? 

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Benoit F. MASSE's curator insight, November 23, 2013 8:28 AM

When great companies and innovations meet great marketing, it reaches our emotional side.

Rescooped by No.113 BRANDING from VL Digital News and Reviews ~ Automotive Digital Marketing
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Green Online Marketing: 5 Ways to Repurpose Content

Green Online Marketing: 5 Ways to Repurpose Content | Creative Brand Packaging | Scoop.it
With the importance of content in online marketing, many businesses are hard pressed to come up with original articles, blog posts, videos, images, presentati…

Via VL Digital Marketing
No.113 BRANDING's insight:

Great easy tips.

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Rescooped by No.113 BRANDING from Digital marketing and user experience
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User Experience: What Is It And Why Should I Care? | Usability Geek

User Experience: What Is It And Why Should I Care? | Usability Geek | Creative Brand Packaging | Scoop.it
User Experience (UX) defined as the user's experience when interacting with anything. Article explains the importance of delivering a great User Experience

Via Stephen Walker
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Rescooped by No.113 BRANDING from Art, Design & Technology
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Back To Vinyl

Back To Vinyl | Creative Brand Packaging | Scoop.it

An ingenious and sleek way to assure its promotion : sending vinyls and an interactive platform integrated into their pocket to read with a smartphone. A bold invention to discover in the following.


Via Deloste
more...
Deloste's curator insight, June 19, 2013 8:17 AM

By Kontor Records

Simone Ried's curator insight, June 20, 2013 4:03 AM

sehr coole aktion!

Miro Svetlik's curator insight, June 20, 2013 5:27 AM

You all thought vinyl was to die the same painful and short death as a cassette? No that will not happen. These guys came with most innovative app in music players I have seen in few years.

Rescooped by No.113 BRANDING from International CSD Market Insights
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Coca-Cola Introduces Bottle Made Entirely Of Ice

Coca-Cola Introduces Bottle Made Entirely Of Ice | Creative Brand Packaging | Scoop.it

In a new campaign, the soft drink Brand introduces refreshing new packaging.


Via Vasia Dimitropoulou
No.113 BRANDING's insight:

This is such a creative way to promote the brand. I especially like the band feature that doubles as a giveaway.

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Vasia Dimitropoulou's curator insight, June 7, 2013 6:39 AM

Coca-Cola has launched a fun ad campaign in Colombia that reminds us of the fact that the famous soda... is best served ice-cold!