B2B Marketers need to jump all over Retargeting. For more articles, just go to Filter (above) and select the Retargeting tag. Shortly, you'll see articles citing ROI results that will justify the expenditure...
Mastering a retargeting campaign is a wise decision, but a few wrong steps can lead to little results. Keep these do’s and don’ts in mind when embarking on your retargeting plan:
1. DO focus on your content; DON’T focus on unnecessary content.
2. DO retarget to site visitors; DON’T forget about social media followers
3. DO reach out to the right customers; DON’T bombard them
4. DO make a variety of targeted ads; DON’T skip the creative
5. DO analyze results; DON’T forget to update constantly