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3 Questions You Should Ask Before Starting an Online Community

3 Questions You Should Ask Before Starting an Online Community | Build Your Author Platform: New Rules | Scoop.it
As I've pointed out before, with so many people urging every business and every brand to use social media channels to create their own online community, it's important to first stop and ask yourself why you should create an online community.

Via zapleahy, Crystal Coleman, Muse Seymour
Mike McCallister's insight:

Writers today need to build an audience online. It may be easy to set up groups on Facebook, LinkedIn and Google+, but do you always need "your own" community? Consider these questions before you launch one.

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Patrick D. Chappelle's comment, May 28, 2013 12:16 PM
More people should read this article (or like ones), and I wouldn't have to keep suggesting some of these same strategies to individuals who have already started their community, but have no idea what to do with them.

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Rescooped by Mike McCallister from Multimedia Journalism
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Inside the Facebook News Feed: A List of Algorithm Factors

Inside the Facebook News Feed: A List of Algorithm Factors | Build Your Author Platform: New Rules | Scoop.it
A newly-updated collection of all the factors that go into the Facebook News Feed algorithm to determine whether or not your content gets seen.

Via Andy Bull
Mike McCallister's insight:

Authors trying to build a platform on Facebook face a difficult task, but the obstacles can be overcome. The folks at Buffer perform a public service by collecting (and updating) all the rules for getting seen on Facebook. Bookmark this and check it regularly!

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The Art of Following a Blog

The Art of Following a Blog | Build Your Author Platform: New Rules | Scoop.it
There's nothing passive about being a good listener.
Mike McCallister's insight:

As authors and platform builders, we're often told to follow and comment on other blogs as a way of expanding our audience. Ben Huberman reminds us in this post that commenting is only one of the many responsibilities you have when you follow a blog.

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An Author Website Checklist | Digital Book World

For some publishing projects, it's unclear who is responsible for what when it comes to marketing. Should the author or the publisher tweet and publish
Mike McCallister's insight:

A very good checklist.

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17 Tactics for More Twitter Followers (And Two New Followerwonk Features to Help!)

17 Tactics for More Twitter Followers (And Two New Followerwonk Features to Help!) | Build Your Author Platform: New Rules | Scoop.it
Like it or not, you need to build a significant following on Twitter in order to take full advantage of the platform. These 17 tactics, including two brand-new Followerwonk features, will boost your efforts.
Mike McCallister's insight:

As a longtime Twitter user, I bump up against the 2000-follow limit a few times. This post about managing your follows (and growing your following) is almost a year old, but the advice is sound.

 

I've used Followerwonk before, and will try these features. I'm more of a ManageFlitter.com fan, though. They will also assess the value of following particular people in similar ways.

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Why Authors Need to Talk to Their Readers - Helping Writers Become Authors

Why Authors Need to Talk to Their Readers - Helping Writers Become Authors | Build Your Author Platform: New Rules | Scoop.it
Authors need to talk to their readers. Your success in our digital age depends on writing both a good book and content that motivates readers to buy.
Mike McCallister's insight:

My co-author tells the truth on connecting with your audience, present and future. Don't just talk, though. Always listen to your readers.

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Google Plus Ghost Town : My Open Letter To The Misguided Reporters

Google Plus Ghost Town : My Open Letter To The Misguided Reporters | Build Your Author Platform: New Rules | Scoop.it
It's that time again. Google Plus Ghost Town from the media and reporters. This round is brought to you because Vic Gundotra (the guy behind the Google plus project) announced today that he would be leaving Google. Vic is a great guy and I'm sure ...
Mike McCallister's insight:

The tone here is a little mean, but Amanda Blain makes many valid points. For some reason, Google+ has more than a few passionate detractors.

 

Beside the benefit to SEO that writers get from posting to G+, you can learn much about your niche, and something about craft in G+ Communities. I recently told a friend that Google+ can be quite a time sink, but I usually end the session just a little smarter than when I arrived.

 

You can't really predict what service Google will suddenly decide to drop (Reader had so many devoted followers, you know), but I hope G+ stays around for a long time.

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Perennial Faves: How to Think Up Good Comments

Perennial Faves: How to Think Up Good Comments | Build Your Author Platform: New Rules | Scoop.it
Lots of commenters on Tuesday’s post mentioned how challenging it can be to write substantive comments. Here’s a great piece from last year to give you a commenting boost.
Mike McCallister's insight:

From the folks at WordPress.com/Automattic: The Elements of Commenting Style.

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WordPress For Writers: WordPress Author Sites

WordPress For Writers: WordPress Author Sites | Build Your Author Platform: New Rules | Scoop.it
In this part of my series on WordPress For Writers, I’ll cover the basic things to consider when using WordPress on site promoting the work of writers and authors.
Mike McCallister's insight:

Part 2 of Lorelle Van Fossen's "WordPress for Writers" series. She offers thoughts on how to organize your author site, with a good list of "core content" items. 

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Now it's Your Turn to Be a LinkedIn Influencer

Now it's Your Turn to Be a LinkedIn Influencer | Build Your Author Platform: New Rules | Scoop.it
LinkedIn is opening up its publishing platform to ALL members, not just the list of 500 or so LinkedIn Influencers. This means that anyone who has a LinkedIn profile (277 million members) will be
Mike McCallister's insight:

I'm looking forward to trying out the LinkedIn Publishing System. This may become an important tool for building authority and extending your professional network.

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Read an eBook Week Starts on Sunday - The Digital Reader

It’s that time of year again. Next week is the first week of March, and that means that it’s time for Read an eBook Week. This annual event was created by Rita Toews in 2004, during the pre-Kindle ebook era, and it has since grown to become an international event devoted to reading and digital …
Mike McCallister's insight:

Rita Toews in the comments: "Read an Ebook Week is a week to celebrate ebooks. Many authors list their ebooks as free or greatly reduced. It’s a wonderful week to try new authors and genres without paying an arm and a leg. Visit the sites and download books. Contact the authors and encourage them. Celebrate ebooks and the effort so many make to bring them to you! Enjoy."

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IndieReCon: Getting Started on Goodreads by Patrick Brown (Director of Author Marketing, Goodreads)

IndieReCon: Getting Started on Goodreads by Patrick Brown (Director of Author Marketing, Goodreads) | Build Your Author Platform: New Rules | Scoop.it
Mike McCallister's insight:

Goodreads is an important place to connect to readers, especially if you write fiction. Here's an introduction to the Goodreads Author Program from its director.

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The inexorable usefulness of Twitter to publishers and authors ...

The inexorable usefulness of Twitter to publishers and authors ... | Build Your Author Platform: New Rules | Scoop.it
I'm trying my best to sound literary in this post - the pseud's headline, the confessional first line. I was tweeted by an author this morning. The whole uplifting experience was enough to slap me in the face with the wet fish of ...
Mike McCallister's insight:

The first part is a little precious, but interesting. More to the point is the reasoning behind Twitter's "inexorable usefulness." Scroll down to that part if you're short on time.

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7 Tips To Increase Engagement On Your Social Media Profiles [INFOGRAPHIC] - AllTwitter

7 Tips To Increase Engagement On Your Social Media Profiles [INFOGRAPHIC] - AllTwitter | Build Your Author Platform: New Rules | Scoop.it
7 Tips To Increase Engagement On Your Social Media Profiles [INFOGRAPHIC]
Mike McCallister's insight:

Some very good ideas on engaging your audience on social media of all kinds.

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Want to learn how to give a great talk? Chris Anderson is writing the official TED guide to public speaking

Want to learn how to give a great talk? Chris Anderson is writing the official TED guide to public speaking | Build Your Author Platform: New Rules | Scoop.it
Over and over, you keep asking us: What's the best way to give a TED Talk? It’s not just that you’re interested in sharing your ideas at a TED or local TEDx event. Short presentations have become a...
Mike McCallister's insight:

Something tells me this is going to be an important book. I've become a more confident speaker in the last few years, but I think I'm still intimidated by the quality of TED presentations.

 

I know that some folks think TED speakers paint a far too rosy prospect of our techno-powered future, but regardless of what you may think about the content of individual TED talks, the speakers nearly always seem pretty comfortable on the stage. If this book can help deliver that level of confidence and comfort, I want to read it!

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How Virtual Assistants Can Help Independent Authors

How Virtual Assistants Can Help Independent Authors | Build Your Author Platform: New Rules | Scoop.it

Over the last two decades, the internet has really turned things around for the publishing business, making it possible for a small, unsigned author to get noticed without spending a fortune.

 

All an author needs to do is set-up a blog, a Facebook page, a Twitter and maybe even an Instagram.

 

 

Mike McCallister's insight:

Interesting piece on virtual assistants and authors. You may not need a staff to successfully market your writing, but it's good to keep your focus on the writing.

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It's Over: The Rise & Fall Of Google Authorship For Search Results

It's Over: The Rise & Fall Of Google Authorship For Search Results | Build Your Author Platform: New Rules | Scoop.it
Anyone who follows Google knows that nothing it creates is immune from elimination. Like so many efforts before it, Authorship is fading into the sunset.
Mike McCallister's insight:

I've written a lot about Google Authorship. It's sad to see the program end. Mark Traphagen and his colleagues have done much to explain Authorship and help writers make the most of it. We'll see what comes next.

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Author Photos are Gone: Does Google Authorship Still Have Value?

Author Photos are Gone: Does Google Authorship Still Have Value? | Build Your Author Platform: New Rules | Scoop.it
Does Google Authorship still matter once photos no longer show up in SERPs? Mark Traphagen considers why they were removed and what's next for Authorship.
Mike McCallister's insight:

Traphagen's conclusion:

So Does Google Authorship Still Matter?

In a word, yes. If Google had actually lost its enthusiasm for and commitment to author identity as a future, important aspect of search, then this would have been the time to pull the band aid all the way off, rather than just removing photos. But, in fact, Authorship still works in search.

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Technorati quietly killed its once-authoritative blog ranking system in May

Technorati quietly killed its once-authoritative blog ranking system in May | Build Your Author Platform: New Rules | Scoop.it

There was once a time when Technorati.com meant something to online publishers. It was their professional reputation, and featuring on it was the goal of many.


Via Andy Bull
Mike McCallister's insight:

I've had this sneaking suspicion for awhile. that Technorati had done this. TheNextWeb now confirms.

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The Countdown Begins for Build Your Author Platform | Michael McCallister

The Countdown Begins for Build Your Author Platform | Michael McCallister | Build Your Author Platform: New Rules | Scoop.it
Website announcement for 'Build Your Author Platform: The New Rules.' Description of book, links to site, YouTube trailer.
Mike McCallister's insight:

Self-promotion here: Go look at the website for 'Build Your Author Platform: The New Rules.' See the YouTube trailer! Tell me what you're looking for in a book about Author Platform!

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Black Twitter flexing muscles on and offline - Dallas Morning News

Black Twitter flexing muscles on and offline - Dallas Morning News | Build Your Author Platform: New Rules | Scoop.it

Dallas Morning News “Black Twitter brings the fullness of black humanity into the social network, and that is why it has become so fascinating,” says Kimberly Ellis, who has a...

Mike McCallister's insight:

Twitter isn't just for young, tech-savvy white folks--and hasn't been for a long time. Here's one way audiences of different niches find each other online. When writers look for their audience, it's good to look for relevant hashtags. Participate in the discussion before promoting your blog or current writing project.

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WordPress For Writers

WordPress For Writers | Build Your Author Platform: New Rules | Scoop.it
I will be speaking this year at several workshops and conferences on the subject of "WordPress for Writers." The workshop covers the basic elements of WordPress content structure and organization, ...
Mike McCallister's insight:

You'll remember this graphic, Robert DeNiro presenting the 2014 Academy Awards for writing.  Lorelle Van Fossen offers several excellent reasons why writers should have a blog site. Do you ever catch yourself saying these things? "I just want to write!" "You mean I have to learn something?" "Bloggins is a time waster!" Lorelle answers these and others.

 

This is the first in a series of posts on WordPress for Writers. I look forward to the whole series.

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How to Really Connect with Your Blog Readers - Jenn's Trends

How to Really Connect with Your Blog Readers - Jenn's Trends | Build Your Author Platform: New Rules | Scoop.it
It's not always easy to create solid connections but here I show you how to really connect with your blog readers.
Mike McCallister's insight:

Jenn Herman offers an excellent reminder that blogging is really about showing your personality. You may blog, at least in part, to demonstrate your expertise and authority. Be conscious of this rule that while you're doing that: You can't make fans if you don't let your readers know what you're like as a human being.

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IndieReCon: Taking Goodreads to the Next Level by Patrick Brown (Director of Author Marketing, Goodreads)

IndieReCon: Taking Goodreads to the Next Level by Patrick Brown (Director of Author Marketing, Goodreads) | Build Your Author Platform: New Rules | Scoop.it
Mike McCallister's insight:

Here's the second part of Patrick Brown's guide to using Goodreads delivered at the IndieReCon virtual conference.  He covered the basics (setting up a Goodreads Author Account) earlier in the day; it's also linked to here.

 

I really had a good time among the indie (self-published) writers at IndieReCon, and will link to other presentations/chat logs/posts over the weekend. You can visit the archives yourself at indierecon.org.

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5 Tips for a Successful Google+ Presence

5 Tips for a Successful Google+ Presence | Build Your Author Platform: New Rules | Scoop.it
. Your presence at Google+ means you are high-ranked from the very moment you post something on your Google+ timeline, your Google+ author and book pages, and certainly when you post on Google+ com...
Mike McCallister's insight:

Some really good ideas on how to maximize Google+ for your platform.

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Reddit embraces its role as a journalistic entity with new live-reporting feature

Reddit embraces its role as a journalistic entity with new live-reporting feature | Build Your Author Platform: New Rules | Scoop.it

Some critics may see Reddit as a more restrained version of the online community 4chan — a place for nerds to talk about Star Trek or whatever the latest meme is — but the site has also become a place where new forms of journalism occur, such as...


Via Andy Bull
Mike McCallister's insight:

Reddit Liveupdates could be a place for reporters who want to build a following with solid, well-written information. If you provide context for breaking news events on your blog, posting to Reddit can also enhance your credibility and authority on your topic.

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