Creating new possibilities
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Rescooped by Sushma Sharma from Just Story It! Biz Storytelling
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In Our Multiplatform World, Six Storytelling Principles That Cross All

In Our Multiplatform World, Six Storytelling Principles That Cross All | Creating new possibilities | Scoop.it
Long-standing tenets of narrative still hold, but if we’re going to live and work in a m...

Via Karen Dietz
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Karen Dietz's curator insight, March 26, 2015 4:01 PM

Every day we have opportunities to share our business stories across multiple platforms. Some days it makes my head spin. Which is why I really like the article Mike Jones, of interactive media company Portal Entertainment, recently wrote that help simplify the chaos.


Jones shares with us 6 principles for writing (I say storytelling) in a multiplatform world. Yay! 


Jones is a wonderful writer and I've been following him for a few years because his approach to writing is right in line with much of business storytelling.


A couple points he makes in this post are:

  1. New storytelling forms always emerge. We've come a long way since early cave paintings. Yet we don't replace new forms -- the previous ones we still use. So don't ignore previous forms -- use them.
  2. Don't get stuck serving only one medium. In other words, I may be a business storyteller, but I'm also a writer, speaker, etc. I show up how I'm needed.
  3. Don't just tell a story. Build a cohesive Story World with your stories.


There are more insights for you here. What I appreciate about Jones' post is that instead of focusing on what story to tell in which way on this medium, he gives us comprehensive principles to guide our storytelling across any platform. 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Rescooped by Sushma Sharma from Just Story It! Biz Storytelling
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How to Create a 15-Word Strategy Statement that's a Story

How to Create a 15-Word Strategy Statement that's a Story | Creating new possibilities | Scoop.it
A case study of a swimwear company.

Via Karen Dietz
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David Hain's curator insight, April 30, 2014 2:45 AM

What would your change story be?

Kim Zinke (aka Gimli Goose)'s curator insight, May 1, 2014 1:28 AM

Such a simple template that can help provide an outline for your story.


Once upon a time there was (insert a name who exemplifies your target customer/consumer) …. . Every day he/she (insert his/her frustration or job to be done) …. . One day we developed (insert the product/solution and what are actually the 2-3 things we offer or not) … . Until finally (insert the end result for the customer/consumer compared to competition)

Helen Teague's curator insight, May 2, 2014 8:49 AM

love this!