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Rescooped by Sushma Sharma from Just Story It! Biz Storytelling!

Forget writing out your biz stories! The art of storytelling

Forget writing out your biz stories! The art of storytelling | Creating new possibilities |
When leaders first learn about business storytelling quite often their first instinct is to write their stories down, in full with all the flourish they hope to convey in the retelling.
This is a mistake.

Via Karen Dietz
Karen Dietz's curator insight, October 3, 2013 8:12 AM

What a great post from colleague Shawn Callahan about most people's tendency to want to write out their business stories and the advice to NOT do so.

What??!! Yes. Resist this temptation. Callahan explains why and what to do instead. Follow his advice. And if you absolutely must write down your stories -- do so and them set it aside. Scripted stories and sounding like a robot are not allowed! 

All really good storytellers know the limitations of writing down their stories. So keep building your improv storytelling skills for maximum results.

This review was written by Karen Dietz for her curated content on business storytelling at

Marty Koenig's curator insight, October 5, 2013 5:47 PM

This is key. The hard part is learning how an entrepreneur becomes a great story teller. 

Rescooped by Sushma Sharma from Just Story It! Biz Storytelling!

Antidote for Fast: Slow Media and Storytelling

Antidote for Fast: Slow Media and Storytelling | Creating new possibilities |
In June 2010, sci-fi writer Bruce Sterling posted to Wired’s “Beyond the Beyond” blog a manifesto for “slow media.” The “Slow Media Manifesto” was written by Sabria David, Jörg Blumtritt, and Bened...

Via Karen Dietz
Tony Gough's curator insight, June 27, 2013 6:33 AM

A thoughtful article relating to business and the process involved in getting your company 'story' out there.

Jose Nevarez's comment, June 27, 2013 9:51 AM
Great article Karen. I can see that many business are asking to do thing faster and shorter because young people "don't like to read". Are we sending the wrong message. Are we teaching our children to be impatient? I believe great stories needs time to develop, to be a lasting experience.
Karen Dietz's comment, June 29, 2013 2:58 PM
I love your comments Jose and yes, I think we are sending the wrong message. I believe young people do like to read and perhaps they are just being more selective about when and how. And I hope businesses are in a knee-jerk reaction about only creating very short stories because I think they will be doing both their audiences and their customers a disservice. All in all, I think it's a balance between short and long-form storytelling. Many thanks for your input.