Creating new possibilities
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Rescooped by Sushma Sharma from Transmedia: Storytelling for the Digital Age
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Audience steps up in next generation of TV storytelling [#Transmedia]

Audience steps up in next generation of TV storytelling [#Transmedia] | Creating new possibilities | Scoop.it

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The Digital Rocking Chair's curator insight, April 12, 2014 4:10 AM


Michael Idato:  "As writers and producers exploit technology to find different ways to bring characters and stories to life, audience expectation is re-writing the rules of engagement. The net effect for the TV industry is a drastic shift in the way stories are told" ...

Nicoletta Gay's curator insight, April 12, 2014 6:10 AM

"The audience want a director for the show, they don't want to direct the show," producer Charlie Aspinwall says. "But having access to the director, being able to talk to them, is exciting, demystifying and engaging."

 

Read more: http://www.smh.com.au/entertainment/tv-and-radio/audience-steps-up-in-next-generation-of-tv-storytelling-20140411-36hba.html#ixzz2yfYX7eeT

Rescooped by Sushma Sharma from Transmedia: Storytelling for the Digital Age
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Robert Pratten: "Between 2014 and 2015 we’re going to see an explosion in creativity in Transmedia Storytelling"

Robert Pratten: "Between 2014 and 2015 we’re going to see an explosion in creativity in Transmedia Storytelling" | Creating new possibilities | Scoop.it

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The Digital Rocking Chair's curator insight, February 6, 2014 10:17 PM


Eduardo Pradanos interviews Robert Pratten, CEO at Transmedia Storyteller ....

Rescooped by Sushma Sharma from Transmedia: Storytelling for the Digital Age
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The complete guide to Transmedia Storytelling

The complete guide to Transmedia Storytelling | Creating new possibilities | Scoop.it

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Ali Anani's curator insight, March 29, 2014 1:59 AM

Sttrorytelling is the language that attracts customers

Whitequest's curator insight, March 29, 2014 4:09 AM

Very interesting article

Sónia Laima's curator insight, March 29, 2014 2:48 PM

In a nutshell/ Em poucas palavras