Creating new possibilities
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Rescooped by Sushma Sharma from Just Story It! Biz Storytelling
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In Our Multiplatform World, Six Storytelling Principles That Cross All

In Our Multiplatform World, Six Storytelling Principles That Cross All | Creating new possibilities | Scoop.it
Long-standing tenets of narrative still hold, but if we’re going to live and work in a m...

Via Karen Dietz
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Karen Dietz's curator insight, March 26, 2015 4:01 PM

Every day we have opportunities to share our business stories across multiple platforms. Some days it makes my head spin. Which is why I really like the article Mike Jones, of interactive media company Portal Entertainment, recently wrote that help simplify the chaos.


Jones shares with us 6 principles for writing (I say storytelling) in a multiplatform world. Yay! 


Jones is a wonderful writer and I've been following him for a few years because his approach to writing is right in line with much of business storytelling.


A couple points he makes in this post are:

  1. New storytelling forms always emerge. We've come a long way since early cave paintings. Yet we don't replace new forms -- the previous ones we still use. So don't ignore previous forms -- use them.
  2. Don't get stuck serving only one medium. In other words, I may be a business storyteller, but I'm also a writer, speaker, etc. I show up how I'm needed.
  3. Don't just tell a story. Build a cohesive Story World with your stories.


There are more insights for you here. What I appreciate about Jones' post is that instead of focusing on what story to tell in which way on this medium, he gives us comprehensive principles to guide our storytelling across any platform. 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Rescooped by Sushma Sharma from Transmedia: Storytelling for the Digital Age
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The complete guide to Transmedia Storytelling

The complete guide to Transmedia Storytelling | Creating new possibilities | Scoop.it

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Ali Anani's curator insight, March 29, 2014 1:59 AM

Sttrorytelling is the language that attracts customers

Whitequest's curator insight, March 29, 2014 4:09 AM

Very interesting article

Sónia Laima's curator insight, March 29, 2014 2:48 PM

In a nutshell/ Em poucas palavras

Rescooped by Sushma Sharma from Transmedia: Storytelling for the Digital Age
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The Making of Priya’s Shakti- Innovative transmedia project that attempts to change attitude towards rape victims in India

The Making of Priya’s Shakti-  Innovative transmedia project that attempts to change attitude towards rape victims in India | Creating new possibilities | Scoop.it

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jose antonio gabelas's curator insight, December 18, 2014 12:47 PM

añada su visión ...

Mark G Kirshner's curator insight, December 20, 2014 8:28 AM
The Making of Priya’s Shakti- Innovative transmedia project that attempts to change attitude towards rape victims in India
Andrés Ramos's curator insight, December 24, 2014 5:02 PM

Es un proyecto con un importante impacto social que aprovecha múltiples expresiones y representaciones en textos plurales como el comic, arte callejero, contenido de aplicaciones y demás; un uso más allá de lo comercial como tendencia del transmedia.