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Rescooped by Sushma Sharma from Just Story It! Biz Storytelling
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The Science of Narrative: Why We Tell Stories--Great Expert Panel

The Science of Narrative: Why We Tell Stories--Great Expert Panel | Creating new possibilities | Scoop.it
Stories have existed in many forms—cave paintings, parables, poems, tall tales, myths—throughout history and across almost all human cultures. But is storytelling essential to survival? Join a spirited discussion seeking to explain the uniquely human gift of narrative—from how neurons alight when we hear a tale, to the role of... [read more]

Via Karen Dietz
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Karen Dietz's curator insight, May 13, 2014 2:17 PM

Wow -- here are 5 panelists (3 scientists, 2 writers) including Jonathan Gottschall, Joyce Carol Oates, Jeffrey Eugenedes, Keith Oatley, and Paul Bloom talking about the advances and limits of storytelling, people being under the thrall of wicked stories, discoveries about the brain and storytelling, and a host of other story topics. Research and citations are shared also, so it's not just people chatting willy nilly. And the panelists don't all agree with each other, which is fascinating and refreshing.


Here's the problem -- the video is 1:40 hours long. Yikes! I've watched sections of it and have scheduled a time to watch the entire piece. But I very much like what I've heard so far and do recommend it.


For example: a story is only transformative for the reader/listener when the artist (storyteller, writer, director, etc.) has mastered the craft of storytelling. This is from scientific research. So training in storytelling does matter.


I do have one quibble though: the event began with a theater group 'telling a story'. Eh -- not so much. So you can skip that first 14 minutes. Why they didn't have a real live storyteller on stage for this segment is beyond me.


Anyway, spend time with this video and get the real skinny on storytelling directly from writers and scientists. Make sure you've got a pen and paper handy so you can take notes. 


Many thanks to colleague Stephanie West Allen for pointing me to this video!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Sushma Sharma from Social Science & Social Psychology for Human Systems
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The Neuroscience Of Effective Leadership

The Neuroscience Of Effective Leadership | Creating new possibilities | Scoop.it

What do you get when you cross your grandmother’s advice with the latest research in neuroscience?

 

According to Eric J. McNulty, this unlikely intersection holds the key to being a good leader. As the director of research at the National Preparedness Leadership Initiative, McNulty is often asked to recommend the latest and greatest reads on leadership. What he’s discovered is that books on brain science serve up sage insights more often than the traditional title penned from the corner office. He’s also observed that scientific research on the brain reveals what his grandma knew all along.


Via The Learning Factor, Deatrus " Deat " LaCour
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Peg Wright's curator insight, January 26, 2014 11:04 AM

Effective leadership is a combination of common sense, patience and emotional iq. Similar to things you learn in kindergarten. My favorite McNulty thought is the one on Let me sit with that for a bit. Just because you aren’t doing something, it doesn’t mean that your brain isn’t working.

Jibra'el Jb's curator insight, January 26, 2014 10:23 PM

my classmate's step-aunt makes $72 /hour on the computer . She has been without work for eight months but last month her check was $21514 just working on the computer for a few hours. pop over here..

www.yujobs.com

Graeme Reid's curator insight, January 28, 2014 6:17 PM

Sometimes we just try to over-think issues.  Give your brain a rest and more often than not a clear decision will emerge.

Rescooped by Sushma Sharma from Just Story It! Biz Storytelling
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Neuroscience Study Identifies "Story Button" & What it Says About Brand/Human Love

Neuroscience Study Identifies "Story Button" & What it Says About Brand/Human Love | Creating new possibilities | Scoop.it
Move over focus groups. Neuroscience-based research from Innocean seeks to uncover what people really like and seemingly reveals that, sometimes...

Via Karen Dietz
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Karen Dietz's curator insight, March 13, 2014 12:48 PM

Hmmmmm -- here's some new research from neuroscience. The company Innocean wired up 8 people to measure their responses, asked them questions about brands, and then about people they love.


Guess what -- 3 of the 8 people showed more love for brands than people. Why? The brands had a stronger story attached to them. What does it mean? Their interpretation is that there is a story button in our brain.


OK -- hold on here. I've got some problems with this. I'm not a neuroscientist but some of this seems like a lot of over-reaching.


First of all -- 8 people is a very tiny sample. That 3 of the 8 had a certain experience does not mean much at all.  All the study points to is more questions. Like for the 3 people who loved their brands more than loved ones, are their relationships troubled? If so, that would naturally lead to mythologizing a watch. And is a watch a brand or simply an object evoking strong memories? Is the love for the Seattle Seahawks more about someone mythologizing their identity? And does that reflect at all on this person's love for his toddler? Ay yi yi -- I could go on.


And then to conclude there's a "story button" in the brain that is more like a switch to turn on and off is problematic for me also. We think in stories so narrative structure is much more imbedded in who we are than a pus button indicates.


So I remain highly skeptical about this study until A LOT more research is done. Read the article and tell me what you think.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Ivan Mercado Lorberg's curator insight, March 14, 2014 11:34 AM

¿Es posible "amar" o comprometerse con una marca en particular en un mundo tan poligámico como el de hoy enn día? Acá una respuesta Neurocientífica

Mervi Rauhala's curator insight, March 18, 2014 3:38 AM

Interesting study about how people "love "their favorite brands and icons even more than people. But there has to be a special story related to the product or brand, but but...The results could be also interpreted otherwise. Leaves lot of open questions.

Rescooped by Sushma Sharma from Neuroscience_topics
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Neuroscience thinks big (and collaboratively)

espite cash-strapped times for research, several ambitious collaborative neuroscience projects have attracted large amounts of funding and media attention. In Europe, the Human Brain Project aims to develop a large-scale computer simulation of the brain, whereas in the United States, the Brain Activity Map is working towards establishing a functional connectome of the entire brain, and the Allen Institute for Brain Science has embarked upon a 10-year project to understand the mouse visual cortex (the MindScope project). US President Barack Obama's announcement of the BRAIN Initiative (Brain Research through Advancing Innovative Neurotechnologies Initiative) in April 2013 highlights the political commitment to neuroscience and is expected to further foster interdisciplinary collaborations, accelerate the development of new technologies and thus fuel much needed medical advances. In this Viewpoint article, five prominent neuroscientists explain the aims of the projects and how they are addressing some of the questions (and criticisms) that have arisen. - by Kandel ER et al., Nature Reviews Neuroscience 14, 659–664 (2013) 


Via Julien Hering, PhD
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