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Rescooped by Paul Cuthbert from Public Relations & Social Media Insight
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Transforming into the Digital Marketing Agency of the Future

Transforming into the Digital Marketing Agency of the Future | Creating marketing content for the web | Scoop.it

The rise of digital marketing and social media will require agencies to make significant changes to stay ahead of the competition. As digital marketing has continued to become a powerhouse in the marketing tool belt it has required agencies to consider how they can best serve the needs of the brands they serve. We’ve seen agencies slap social media on their list of services with little true expertise. Now we are seeing agencies slap content marketing on their list of services as it has become the new cool that everyone is all the rage about. This is a natural progression of service offerings and frankly agencies have to figure out how to provide these services because their clients are starting to demand them. We’ve seen transformation in the traditional full-service agency as well as a resurgence for boutique digital marketing and social media firms. But is that enough? The report “The Digital Marketing Agency of the Future” released today by Skyword argues that it isn’t even close to enough. They took the insights of 16 innovative agency leaders and created a forward thinking view of what tomorrow’s digital agency needs to look like....


Via Jeff Domansky
Paul Cuthbert's insight:

15 years ago ad agencies had to figure out how to provide Search Engine Optimization to their clients. Today there are lots of companies offering SEO. But that does not automatically mean thety are doing it right. I have been working with online marketing for five years and I admit there is still a lot for me to learn. I know optimization and keyword campaign managment, but adding social media to the mix requires more research and training in order to provide businesses with an effective social media strategy.

more...
Jeff Domansky's curator insight, June 12, 2013 2:08 PM

Nichole Kelly takes an interesting look at digital marketing agencies in the future and how we can get to that future faster. This is a must-read for digital agency leaders.

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Rescooped by Paul Cuthbert from Public Relations & Social Media Insight
Scoop.it!

Transforming into the Digital Marketing Agency of the Future

Transforming into the Digital Marketing Agency of the Future | Creating marketing content for the web | Scoop.it

The rise of digital marketing and social media will require agencies to make significant changes to stay ahead of the competition. As digital marketing has continued to become a powerhouse in the marketing tool belt it has required agencies to consider how they can best serve the needs of the brands they serve. We’ve seen agencies slap social media on their list of services with little true expertise. Now we are seeing agencies slap content marketing on their list of services as it has become the new cool that everyone is all the rage about. This is a natural progression of service offerings and frankly agencies have to figure out how to provide these services because their clients are starting to demand them. We’ve seen transformation in the traditional full-service agency as well as a resurgence for boutique digital marketing and social media firms. But is that enough? The report “The Digital Marketing Agency of the Future” released today by Skyword argues that it isn’t even close to enough. They took the insights of 16 innovative agency leaders and created a forward thinking view of what tomorrow’s digital agency needs to look like....


Via Jeff Domansky
Paul Cuthbert's insight:

15 years ago ad agencies had to figure out how to provide Search Engine Optimization to their clients. Today there are lots of companies offering SEO. But that does not automatically mean thety are doing it right. I have been working with online marketing for five years and I admit there is still a lot for me to learn. I know optimization and keyword campaign managment, but adding social media to the mix requires more research and training in order to provide businesses with an effective social media strategy.

more...
Jeff Domansky's curator insight, June 12, 2013 2:08 PM

Nichole Kelly takes an interesting look at digital marketing agencies in the future and how we can get to that future faster. This is a must-read for digital agency leaders.